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Secrets of a Social Media Content Writer: How to Increase Web Traffic Quickly

Whether you’ve been in business for decades or only for a few years, you have undoubtedly seen how the power of social media can transform a company. With social apps and websites becoming increasingly popular, the pressure is on businesses to increase their public profile on all platforms––often with the help of a social media content writer.

These days, having a social media marketing strategy is about as universal as it gets. Just a year ago, Lyfe Marketing reported that 97% of marketers say they use social media to engage their audiences. That leaves only 3% that ignore it.

Social Media Doesn’t Always Mean Customers

The challenge with social media is that it can often be a case of “much ado about nothing”––that is to say: lots of followers, lots of buzz, and no actual sales as a result.

Why is this the case? The reason is that followers and likes are not helpful simply by themselves. Social media is only a stepping stone toward increasing awareness of your brand. In order to take full advantage, there needs to be a bridge from your social media account to your site.

This brings us to one of the best and most cost effective weapons you have in your arsenal: your company blog.

Short Social Media Posts Go Hand in Hand With Long-Form Blogging

If you’re new to creating social media posts, it may seem a little daunting. After all, how do you go about writing content for something that is often so brief? What if your focus has primarily been on your blog, and boosting your traffic through SEO and more detailed content?

The good news is that you don’t have to choose just one strategy. You can hire a social media content writer and a content company that will produce longer SEO-driven posts––and if you already have someone handing your social media, then you’re ahead of the curve.

Twitter, Facebook, and Instagram can all be valuable tools to help promote your blog.

Think of it this way: if your blog is a feature film, then social media posts might be the preview. By using social media to remind your followers and customer base that you have a new post out, you can ensure that it gets read immediately. This is how you increase web traffic quickly and organically, by combining the two strategies.

What Is a Social Media Content Writer?

Typically, a social media content writer is a bit different from a blog content writer. Whereas a blog writer will usually produce articles from 500-5000 words, a social media content writer is focused on creating short, daily posts.

The important aspects of social media are brevity and frequency. Anyone who works with you on social media will have a good handle on the ins and outs of each platform. Instagram requires image-rich content, Twitter needs to be very short and to the point, while a Facebook page can go into a little more detail.

Twitter

With 369 million active monthly users, Twitter is a quick way to generate buzz. Topics of conversation can go from obscure to news headlines overnight, simply because something started trending on Twitter. The right hashtag at the right time can dictate the national conversation.

Twitter is also one of the simplest ways to promote your blog. The app supports video and photos, but many of the most successful tweets are simply short and sweet sentences.

A snippet or featured quote from your blog post can catch the eye of a reader. If you pair that with a link, it’s a simple and effective way to get followers to your site as soon as your blog is posted.

Facebook

Facebook is a giant among social media, especially when you take into account that the company owns and operates Instagram as well. With 2.38 billion active monthly users, Facebook’s reach is unparalleled.

The best Facebook posts encourage people to like and share the post, and for this reason, an interesting title and eye-catching image are key. Your social media content writer will probably put a little more time into creating a Facebook post than Twitter or Instagram, but it won’t need to be as frequent.

When it comes to promoting your company blog via social media, a tried-and-true strategy is to entice Facebook readers with the image, headline, and first few lines of your actual post. Then let them share, or link directly to your site themselves.

Instagram

500 million people use Instagram daily, and up to half of those users are logged in for at least 50 minutes each day.

Because Instagram is such an image-based social media app, the selection of quality photos for your blog posts will be particularly important. When it comes to using Instagram to bring people to your site, you will want to make sure you work with a blogging company that selects good images that convey the topic and the tone of your blog.

Your Blog and Social Media

Every day, American adults spend about six hours connected to the web in some way, shape, or form. And according to a January 2019 Digital Information World study, about 2 hours and 22 minutes of this is spent on social media.

When viewed this way, it becomes clear that there is incredible value in having an effective social media strategy as well as a quality blog. A well-written blog with smart SEO will help you on Google, Yahoo, and Bing. A social media strategy will help you on Facebook, Instagram, and Twitter––but how can your blog and your social media work hand in hand? Why is it better to maximize both, and not just rely completely on one?

Social Media Gets You Noticed

Put simply, social media is so useful because it’s quick, and because it has a very wide reach. Every business is looking for some way to increase web traffic quickly, and the lure of a post going viral can be difficult to ignore. Social media provides convenience, but not always depth.

Hundreds of millions of people use some form of social media every day––but there’s a catch: they rarely believe what they see. In fact, according to the Pew Research Center, only 3% of internet-using adults report that they have a high degree of trust in information found on social media.

This is where your blog comes in.

Your Blog Is What Builds Trust

One of the primary reasons for having a blog in the first place is that it helps you build authority in your specific industry. The more knowledge and information you can share with your target audience, the more valuable you become to them. The more valuable you are to your audience, the more likely they are to return to your site or make a purchase.

By having a social media content writer create material for your accounts, you can help attract and direct new customers back to your home site, which is where you ultimately want them to wind up in the log run.

By having a professional blogger create great SEO-driven content for your blog, you’ll help make sure that your customers are happy when they arrive on your site, and this will have a positive impact on your conversion rates as well as your overall rankings.

You’ll reach more people and generate more traffic, simply by making sure that your blog and your social media are working together.

Increase Web Traffic Quickly With SteadyContent

At SteadyContent, we specialize in writing blogs that boost our clients’ rankings on Google. In addition, we work to integrate these posts with company social media strategies, to get the best out of both social media links and organic searches.

Our in-house plug-in enables streamlined posting of blogs to WordPress, and we routinely sync up blogs with social media accounts.

Whenever a blog post goes live, you can make sure that followers on Facebook, Twitter, and Instagram know it. This increased presence will drive traffic back to your home site, and boost both your ranking and your sales (and this works best when it’s all automated.)

Our Company

When you order blog content from SteadyContent, you get an entire team working for you: SEO specialists, writers, and editors. Our roster of 500 writers creates millions of words of content every month––for large and small businesses alike––in countless industries and niche markets.

Each blog post goes through a 19-point check system to make sure it is designed for maximum effectiveness in terms of SEO and quality writing. In short, you get great blog posts that will show up quickly on all your accounts, and bring visitors via social media as well as from Google.

If you haven’t worked with us before, we have a fantastic promotion for new clients, where you can try out our material risk-free. By building the best blog possible, you can bridge the gap and convert “social media followers” to “core customers.”

Do you have questions or comments? Get in touch with us today, and see for yourself the difference SteadyContent can make!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.