Whether you’ve been in business for decades or only for a few years, you have undoubtedly seen how the power of social media can transform a company. With social apps and websites becoming increasingly popular, the pressure is on businesses to increase their public profile on all platforms––often with the help of a social media content writer.
These days, having a social media marketing strategy is about as universal as it gets. Just a year ago, Lyfe Marketing reported that 97% of marketers say they use social media to engage their audiences. That leaves only 3% that ignore it.
Social Media Doesn’t Always Mean Customers
The challenge with social media is that it can often be a case of “much ado about nothing”––that is to say: lots of followers, lots of buzz, and no actual sales as a result.
Why is this the case? The reason is that followers and likes are not helpful simply by themselves. Social media is only a stepping stone toward increasing awareness of your brand. In order to take full advantage, there needs to be a bridge from your social media account to your site.
This brings us to one of the best and most cost effective weapons you have in your arsenal: your company blog.
Short Social Media Posts Go Hand in Hand With Long-Form Blogging
If you’re new to creating social media posts, it may seem a little daunting. After all, how do you go about writing content for something that is often so brief? What if your focus has primarily been on your blog, and boosting your traffic through SEO and more detailed content?
The good news is that you don’t have to choose just one strategy. You can hire a social media content writer and a content company that will produce longer SEO-driven posts––and if you already have someone handing your social media, then you’re ahead of the curve.
Twitter, Facebook, and Instagram can all be valuable tools to help promote your blog.
Think of it this way: if your blog is a feature film, then social media posts might be the preview. By using social media to remind your followers and customer base that you have a new post out, you can ensure that it gets read immediately. This is how you increase web traffic quickly and organically, by combining the two strategies.
What Is a Social Media Content Writer?
Typically, a social media content writer is a bit different from a blog content writer. Whereas a blog writer will usually produce articles from 500-5000 words, a social media content writer is focused on creating short, daily posts.
The important aspects of social media are brevity and frequency. Anyone who works with you on social media will have a good handle on the ins and outs of each platform. Instagram requires image-rich content, Twitter needs to be very short and to the point, while a Facebook page can go into a little more detail.
With 369 million active monthly users, Twitter is a quick way to generate buzz. Topics of conversation can go from obscure to news headlines overnight, simply because something started trending on Twitter. The right hashtag at the right time can dictate the national conversation.
Twitter is also one of the simplest ways to promote your blog. The app supports video and photos, but many of the most successful tweets are simply short and sweet sentences.
A snippet or featured quote from your blog post can catch the eye of a reader. If you pair that with a link, it’s a simple and effective way to get followers to your site as soon as your blog is posted.
Facebook is a giant among social media, especially when you take into account that the company owns and operates Instagram as well. With 2.38 billion active monthly users, Facebook’s reach is unparalleled.
The best Facebook posts encourage people to like and share the post, and for this reason, an interesting title and eye-catching image are key. Your social media content writer will probably put a little more time into creating a Facebook post than Twitter or Instagram, but it won’t need to be as frequent.
When it comes to promoting your company blog via social media, a tried-and-true strategy is to entice Facebook readers with the image, headline, and first few lines of your actual post. Then let them share, or link directly to your site themselves.
500 million people use Instagram daily, and up to half of those users are logged in for at least 50 minutes each day.
Because Instagram is such an image-based social media app, the selection of quality photos for your blog posts will be particularly important. When it comes to using Instagram to bring people to your site, you will want to make sure you work with a blogging company that selects good images that convey the topic and the tone of your blog.
Your Blog and Social Media
Every day, American adults spend about six hours connected to the web in some way, shape, or form. And according to a January 2019 Digital Information World study, about 2 hours and 22 minutes of this is spent on social media.
When viewed this way, it becomes clear that there is incredible value in having an effective social media strategy as well as a quality blog. A well-written blog with smart SEO will help you on Google, Yahoo, and Bing. A social media strategy will help you on Facebook, Instagram, and Twitter––but how can your blog and your social media work hand in hand? Why is it better to maximize both, and not just rely completely on one?
Social Media Gets You Noticed
Put simply, social media is so useful because it’s quick, and because it has a very wide reach. Every business is looking for some way to increase web traffic quickly, and the lure of a post going viral can be difficult to ignore. Social media provides convenience, but not always depth.
Hundreds of millions of people use some form of social media every day––but there’s a catch: they rarely believe what they see. In fact, according to the Pew Research Center, only 3% of internet-using adults report that they have a high degree of trust in information found on social media.
This is where your blog comes in.
Your Blog Is What Builds Trust
One of the primary reasons for having a blog in the first place is that it helps you build authority in your specific industry. The more knowledge and information you can share with your target audience, the more valuable you become to them. The more valuable you are to your audience, the more likely they are to return to your site or make a purchase.
By having a social media content writer create material for your accounts, you can help attract and direct new customers back to your home site, which is where you ultimately want them to wind up in the log run.
By having a professional blogger create great SEO-driven content for your blog, you’ll help make sure that your customers are happy when they arrive on your site, and this will have a positive impact on your conversion rates as well as your overall rankings.
You’ll reach more people and generate more traffic, simply by making sure that your blog and your social media are working together.
Increase Web Traffic Quickly With SteadyContent
At SteadyContent, we specialize in writing blogs that boost our clients’ rankings on Google. In addition, we work to integrate these posts with company social media strategies, to get the best out of both social media links and organic searches.
Our in-house plug-in enables streamlined posting of blogs to WordPress, and we routinely sync up blogs with social media accounts.
Whenever a blog post goes live, you can make sure that followers on Facebook, Twitter, and Instagram know it. This increased presence will drive traffic back to your home site, and boost both your ranking and your sales (and this works best when it’s all automated.)
When you order blog content from SteadyContent, you get an entire team working for you: SEO specialists, writers, and editors. Our roster of 500 writers creates millions of words of content every month––for large and small businesses alike––in countless industries and niche markets.
Each blog post goes through a 19-point check system to make sure it is designed for maximum effectiveness in terms of SEO and quality writing. In short, you get great blog posts that will show up quickly on all your accounts, and bring visitors via social media as well as from Google.
If you haven’t worked with us before, we have a fantastic promotion for new clients, where you can try out our material risk-free. By building the best blog possible, you can bridge the gap and convert “social media followers” to “core customers.”
Do you have questions or comments? Get in touch with us today, and see for yourself the difference SteadyContent can make!