Starting a blog without much writing experience can be a daunting prospect. You have to come up with a ton of content, schedule it, and produce it… or hire someone to do that. And if you’re in a specialized industry like real estate, you don’t just need any kind of writer: you need a real estate content writer.
Now, if you’re like most people in the real estate industry, you’re a self-starter. In fact, you’ve more than likely considered just doing this all yourself. But hold on a moment… before you dive into the world of content creation, we’d like to toss a few cold, hard truths your way.
Truth Bomb #1: You Don’t Have Time For This
Look at most of the real estate blogs out there, and you will find that a huge portion of them were created by someone other than the agents themselves.
Is it that real estate professionals lack the writing skills necessary?
Actually, probably not.
Although an average real estate agent may not be well-versed in SEO and creating the right type of content for the internet… more than likely they’ll be able to come up with something to say, or they’ll use their independent nature to figure it out.
don’t have is time.
Getting a real estate business off the ground isn’t for wimps. It’s a major undertaking.
And as a real estate professional, we know your time is better spent engaging with your customers directly, rather than trying to craft posts for people you haven’t met yet.
Managing your time is one of the most important things you can do in any business, especially those requiring a high degree of self-motivation. Sometimes it’s best to turn it over to someone who can make that burden a little lighter.
Truth Bomb #2: Content Writing Works
It might seem like a roll of the dice, but in reality (and especially in an industry like real estate) it’s a low-risk, high-reward proposition.
Given the amount of money that changes hands in even one transaction, a single lead is all you need. Content creation is not expensive, and one real estate sale can pay for the entire blog by itself.
When you spend a little extra to develop web content that’s engaging, shareable, and relevant to the interests of buyers in your area, you are giving yourself one more way of bringing interested buyers to your doorstep.
Truth Bomb #3: People Are Already Looking For You (Yes, You)
Right now, there is someone who wants to find what you’re selling. And if you’re in a region that has any level of competition, you can bet that someone is trying to get their attention via the internet.
When you get web content written by a real estate content writer, you get something that’s more than just a blog. You get posts that have been researched and designed specifically to integrate with search engines.
Search Engine Optimization (SEO) utilizes words and phrases to maximize the traffic to your site. Not only will a real estate content writer be able to write about homes or the market in your area, but they’ll do so in a way that gets Google’s attention.
Truth Bomb #4: You Can Build Trust Before The First Meeting
It’s true. Great web content will not only get the attention of customers. It also signals to them that you are invested in their education.
Why does this matter?
When you offer people information that’s free, and that’s also of value to them, they know that you have something to offer. You’re not some shady salesperson trying to pull the wool over their eyes. You want them to know what they’re getting themselves into when they are looking for a new space.
A lot of your customers will be first-timers. Whether your specialty is homes or commercial real estate, by helping them feel more comfortable with the process, you will also be helping them feel more comfortable with you.
And that’s a huge first step on route to a big sale.
Truth Bomb #5: Some People Don’t Want To Be Sold To
Everyone is different. Some people go into a store and instantly look for a salesperson to help them. They ask questions, they try things on, and they want to know the salesperson’s personal opinion about what’s in style.
Real estate professionals are, by and large, very good at working with customers who have a lot of questions, and might not be familiar with the ins and outs of the market.
And yet, not every customer is like this. Some customers prefer to do as much research on their own before they talk to someone directly.
These are the sorts of shoppers who enter a store and look at every item first, and only talk to an employee after they’ve sized things up themselves. They would rather get a sense of what’s available first, then seek help.
Sometimes, they’ll already have made up their minds (or be strongly considering one purchase or another).
With this type of shopper, if you have engaging content that’s available for them to read in a no-pressure environment, you may just be the one to snag their business. Hiring a real estate content writer will get you a subset of the market that you might not otherwise encounter.
Truth Bomb #6: It’s Not Just About Getting Leads
When you find a real estate content writer, there will likely be a couple of different goals.
One will be providing content that informs your customer base about your particular offerings and makes sure that they are coming to your site to find out what you have to sell.
But another aspect is driving traffic to boost the ranking of your site. This might include sharable content: top ten lists, tips about home repair, what to do with a “fixer-upper,” and other useful information like that.
Some of this content might be read by people who aren’t even in your market. They could be reading it from the other side of the planet, with no interest in buying a home… however, when you produce shareable content, the added traffic will improve the standing of your site in terms of search engines.
And that will make you more visible to people who are your potential customers.
Truth Bomb #7: This Is About More Than Just Real Estate
Here’s another one for you: the average business that uses content creation in a systematic way sees a 434% boost in traffic as a result.
Even in a small marketplace, that’s a huge impact.
Content creation is the most cost-effective way of reaching people. It’s less expensive than regular marketing, and it’s less time-consuming than many face-to-face approaches (especially if you outsource the actual writing and planning portion of the process).
The content creation method can be applied to any industry. Clients use it to sell cars, insurance, even medical services. Especially when it comes to highly specialized markets (like real estate), the advantage is that you get your site in front of people who are already looking for you.
It’s hard to imagine anyone being disappointed at the prospect of boosting their profile by over 400%. But especially in a business like this one, it can bring in huge rewards.
Your Real Estate Content Writer: The SteadyContent Approach
At SteadyContent, we work with real estate professionals every step of the way. Our real estate content writers have experience working in markets all over the US and (even some outside the country.)
First, we get to know your company. We work with small and medium-sized businesses in order to get a sense of your ideal customer, your market area, and what kind of content you want to have on your site.
Then, we set about looking for great keywords, phrases, and other SEO tricks of the trade in order to bring customers to you.
Finally, we turn the process over to our writers. Armed with guidelines that tell them how to write the content you need, they start producing regular blog entries that get uploaded every week to your site, all without you having to do a thing.
Simply watch the content come in at the agreed-upon time. We love working to tailor the content to fit your needs, so you can always discuss edits with our staff, to make sure you’re getting exactly the right fit for your business.
We also work with Twitter, Facebook, Pinterest accounts (and more) to co-ordinate our content with your social media.
When you have the right material that impacts web searches being conducted in your area, you’ll see a jump in traffic that’s reinforced with every post we add to your site.
So see what SteadyContent can do for you! We’re so sure you’ll love it, we have a great introductory package for new customers who just want to try out the service.
Let us bring new customers to your doorstep… so you can bring them to theirs.