7 Truth Bombs: A Rant About Hiring A Real Estate Content Writer (And The Content Writing Industry In General) | SteadyContent
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7 Truth Bombs: A Rant About Hiring A Real Estate Content Writer (And The Content Writing Industry In General)

Starting a blog without much writing experience can be a daunting prospect. You have to come up with a ton of content, schedule it, and produce it… or hire someone to do that. And if you’re in a specialized industry like real estate, you don’t just need any kind of writer: you need a real estate content writer.

Now, if you’re like most people in the real estate industry, you’re a self-starter. In fact, you’ve more than likely considered just doing this all yourself. But hold on a moment… before you dive into the world of content creation, we’d like to toss a few cold, hard truths your way.

Truth Bomb #1: You Don’t Have Time For This

Look at most of the real estate blogs out there, and you will find that a huge portion of them were created by someone other than the agents themselves.

Is it that real estate professionals lack the writing skills necessary?

Actually, probably not.

Although an average real estate agent may not be well-versed in SEO and creating the right type of content for the internet… more than likely they’ll be able to come up with something to say, or they’ll use their independent nature to figure it out.

What they
don’t have is time.

Getting a real estate business off the ground isn’t for wimps. It’s a major undertaking.

And as a real estate professional, we know your time is better spent engaging with your customers directly, rather than trying to craft posts for people you haven’t met yet.

Managing your time is one of the most important things you can do in any business, especially those requiring a high degree of self-motivation. Sometimes it’s best to turn it over to someone who can make that burden a little lighter.

Truth Bomb #2: Content Writing Works

It might seem like a roll of the dice, but in reality (and especially in an industry like real estate) it’s a low-risk, high-reward proposition.

Given the amount of money that changes hands in even one transaction, a single lead is all you need. Content creation is not expensive, and one real estate sale can pay for the entire blog by itself.

When you spend a little extra to develop web content that’s engaging, shareable, and relevant to the interests of buyers in your area, you are giving yourself one more way of bringing interested buyers to your doorstep.

Truth Bomb #3: People Are Already Looking For You (Yes, You)

Right now, there is someone who wants to find what you’re selling. And if you’re in a region that has any level of competition, you can bet that someone is trying to get their attention via the internet.

When you get web content written by a real estate content writer, you get something that’s more than just a blog. You get posts that have been researched and designed specifically to integrate with search engines.

Search Engine Optimization (SEO) utilizes words and phrases to maximize the traffic to your site. Not only will a real estate content writer be able to write about homes or the market in your area, but they’ll do so in a way that gets Google’s attention.

Truth Bomb #4: You Can Build Trust Before The First Meeting

It’s true. Great web content will not only get the attention of customers. It also signals to them that you are invested in their education.

Why does this matter?

When you offer people information that’s free, and that’s also of value to them, they know that you have something to offer. You’re not some shady salesperson trying to pull the wool over their eyes. You want them to know what they’re getting themselves into when they are looking for a new space.

A lot of your customers will be first-timers. Whether your specialty is homes or commercial real estate, by helping them feel more comfortable with the process, you will also be helping them feel more comfortable with you.

And that’s a huge first step on route to a big sale.

Truth Bomb #5: Some People Don’t Want To Be Sold To

Everyone is different. Some people go into a store and instantly look for a salesperson to help them. They ask questions, they try things on, and they want to know the salesperson’s personal opinion about what’s in style.

Real estate professionals are, by and large, very good at working with customers who have a lot of questions, and might not be familiar with the ins and outs of the market.

And yet, not every customer is like this. Some customers prefer to do as much research on their own before they talk to someone directly.

These are the sorts of shoppers who enter a store and look at every item first, and only talk to an employee after they’ve sized things up themselves. They would rather get a sense of what’s available first, then seek help.

Sometimes, they’ll already have made up their minds (or be strongly considering one purchase or another).

With this type of shopper, if you have engaging content that’s available for them to read in a no-pressure environment, you may just be the one to snag their business. Hiring a real estate content writer will get you a subset of the market that you might not otherwise encounter.

Truth Bomb #6: It’s Not Just About Getting Leads

When you find a real estate content writer, there will likely be a couple of different goals.

One will be providing content that informs your customer base about your particular offerings and makes sure that they are coming to your site to find out what you have to sell.

But another aspect is driving traffic to boost the ranking of your site. This might include sharable content: top ten lists, tips about home repair, what to do with a “fixer-upper,” and other useful information like that.

Some of this content might be read by people who aren’t even in your market. They could be reading it from the other side of the planet, with no interest in buying a home… however, when you produce shareable content, the added traffic will improve the standing of your site in terms of search engines.

And that will make you more visible to people who are your potential customers.

Truth Bomb #7: This Is About More Than Just Real Estate

Here’s another one for you: the average business that uses content creation in a systematic way sees a 434% boost in traffic as a result.

Even in a small marketplace, that’s a huge impact.

Content creation is the most cost-effective way of reaching people. It’s less expensive than regular marketing, and it’s less time-consuming than many face-to-face approaches (especially if you outsource the actual writing and planning portion of the process).

The content creation method can be applied to any industry. Clients use it to sell cars, insurance, even medical services. Especially when it comes to highly specialized markets (like real estate), the advantage is that you get your site in front of people who are already looking for you.

It’s hard to imagine anyone being disappointed at the prospect of boosting their profile by over 400%. But especially in a business like this one, it can bring in huge rewards.

Your Real Estate Content Writer: The SteadyContent Approach

At SteadyContent, we work with real estate professionals every step of the way. Our real estate content writers have experience working in markets all over the US and (even some outside the country.)

First, we get to know your company. We work with small and medium-sized businesses in order to get a sense of your ideal customer, your market area, and what kind of content you want to have on your site.

Then, we set about looking for great keywords, phrases, and other SEO tricks of the trade in order to bring customers to you.

Finally, we turn the process over to our writers. Armed with guidelines that tell them how to write the content you need, they start producing regular blog entries that get uploaded every week to your site, all without you having to do a thing.

Simply watch the content come in at the agreed-upon time. We love working to tailor the content to fit your needs, so you can always discuss edits with our staff, to make sure you’re getting exactly the right fit for your business.

We also work with Twitter, Facebook, Pinterest accounts (and more) to co-ordinate our content with your social media.

When you have the right material that impacts web searches being conducted in your area, you’ll see a jump in traffic that’s reinforced with every post we add to your site.

So see what SteadyContent can do for you! We’re so sure you’ll love it, we have a great introductory package for new customers who just want to try out the service.

Let us bring new customers to your doorstep… so you can bring them to theirs.

This Post Has One Comment

  1. irrency

    I wish I had the time myself to write on my own website. Having a real estate content copywriter does help a lot!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.