Are You An Agency? The 411 On Selling Content To Clients | SteadyContent
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Are You An Agency? The 411 On Selling Content To Clients

It’s a golden rule in any business: you have to know what you’re selling. You won’t get very far without a solid grasp of this, whether you’re in digital marketing or consumer goods. And if you run a content creation agency––or if you’re looking to start one––then your business is selling content to clients.

But how do you go about doing that?

Whatever your ultimate goals for your business are, there are a few things that will keep get you off to a good start—especially when it comes to establishing solid relationships with the people who need your service.

In this article, we’ll take a look at four of the major questions you need to answer in order to sell quality content to clients.

  1. Why Does SEO Content Matter to Your Client?
  2. What Is the Best Way For You to Generate Content?
  3. How Do You Pitch Your Service to Clients?
  4. How Do You Retain Clients Once You Start Working With Them?

This particular industry can give you remarkable flexibility. The need for quality SEO material is not limited to one market or continent. You’ll meet an extraordinary range of people, and with these principles firmly established, soon you’ll be selling content to clients all over the globe.

Why Does SEO Content Matter to Your Clients?

Simply put, SEO brings the best potential customers to a business, rather than forcing the business to go out and look for them.

When properly researched and written, SEO-generated leads can have a conversion rate of 14.6%, which is far more effective than other forms of mass advertising (such as TV, print, and mailings.)

Those other traditional forms operate at about a 1.7% conversion rate.

What business doesn’t want to expand their customer base by over 700%?

The value is there, but not every business owner realizes the true potential here. And while SEO-based blog articles can bring in much higher conversion rates, it often takes a little time to build up a new blog’s standings in search rankings.

But the advantage of ranking high is undeniable. At the very end of 2017, Search Engine Journal reported that when someone does a Google search, 91.5% of the traffic goes to the first page. A whopping 32.5%––almost a third of all searchers––visit the very first page.

Understanding the vital importance of this content will help you convey this message to your clients.

Once you know the value of what you’re selling, you need to deliver it.

You need a system.

What Is the Best Way For You to Generate Content?

Before you can think too much about selling content to clients, you’re going to need to make sure you have a system in place so you can deliver it.

Are you planning to write every article personally? This is hardly a recipe for success, especially if you plan on accomplishing more than a couple of posts a day.

If you’re building a business, you’ll want to start producing a significant amount of material, and that means bringing writers on board.

The Write Stuff

So, where do you find these writers?

The most immediately obvious solution would be to hire a team of in-house bloggers as employees. However there are significant downsides to this, as often their workloads will fluctuate over the course of the year.

Busy seasons can result in a glut of work (and late deliveries, which will damage your relationships with your clients). Dry seasons can lead to insufficient workloads for your writers, with you paying salary for more than you need.

How do you create a system that is responsive to the ebb and flow of your business, but also delivers good content to your clients in a timely fashion?

The best solution is to get writers involved as private contractors.

Create a screening process to make sure all your writers are capable. Then give them access to the jobs that need to be completed, and allow them to get to work as they are able.

Pay per job. This way, you’re not spending money on work that isn’t being done.

The situation will attract plenty of writers who are eager for either full-time employment or a flexible side job. If you have a special need of particular niche writers (say, in the medical or tech fields), it may be helpful to let only certain writers have access to these orders as they come in.

Now you just have to edit it.

Make Sure You Have Quality Control

Even the best writers are going to need editing from time to time. You’ll want to have a quality-control editing team that makes sure all work is ready to send to clients.

As you grow your agency, you’ll need to set up stringent tests and screening methods for both writers and editors alike. Low-quality work is going to result in a lot of time wasted, and it’s better to find the right people first, rather than having to rewrite unusable material.

Make Your Own Content

It’s also important to get up to speed with generating content for your own blog (yes, content companies also use online content to drive traffic).

For one thing, it helps to reinforce the fact that you know the value of what you’re selling. For another, it’s a good way to widen your reach and bring new visitors to your site.

Now that you have a system in place for clients to find and use valuable content, how do you communicate that value to them?

How Do You Pitch Your Service to Clients?

Hopefully, new clients who contact you will already have at least some understanding of why digital content is so valuable. But just in case they need more information, it’s good to have a pitch deck or readily-available stats on the benefits of SEO content.

One good thing to keep in mind is that your clients will likely know their specific business better than you ever will. But they may not be as up to speed on the world of digital marketing.

Have Solid Supporting Data

For instance, clients may not be aware that the internet market is moving to become increasingly mobile, with nearly two-thirds (65%) of I-want-to-buy moments happening on a phone instead of on a laptop.

They may also not be aware that 69% of smartphone users are more likely to buy from companies whose sites answer questions easily.

When it comes to this sort of information, your content agency should be prepared to help small business owners understand the benefits of digital content. Give as much context and information as they need, and of course, discuss general trends that businesses see in terms of return on their investment.

If they already see the advantages of digital content, the next step is to help determine what sort of content will best suit them.

Determine Client Needs and Goals

First thing’s first: not every client is the same.

In order to make the best pitch to a client, you’re going to need to understand what that client’s particular objectives are.

Most clients don’t hire blog writers simply because they “want to have an amazing blog.”

They want the blog to do something for them.

So what matters here is what the blog accomplishes, and this is going to vary from client to client.

It’s generally the case that most businesses want to increase traffic. Some may already have their sales funnel set up, and simply want to increase traffic to their site by using interesting informational content.

Others may be looking for more posts they can monetize. Product reviews, links to an affiliate, and cross-promotion are all options here. Some may be selling a subscription to a service, and others may have a product that they are selling directly.

This is an important lesson to agencies, and something to keep in mind when selling content to clients. The clients’ content is there to bridge the gap between them and their customers. It needs to accomplish something, and it’s up to you to work with them to make sure you agree on what that should be.

The best pitches usually come as a result of listening first, and understanding the needs of your client’s business. After that, you can really get to work, building them a blog that will be ideal for them.

How Do You Retain Clients Once You Start Working With Them?

Clients will have better conversion rates from their customers if the customer experience is easy and painless.

The same is true of the relationship between your content company and your clients.

Most small businesses hire content creators because they’re looking to spend less time worrying about the blog. They might want to write an article themselves now and then, but the full-time hassle of writing something every week is a distraction from the bigger issues.

Make it easy for a client to review and approve material before it goes up.


Hopefully, this has given you a few things to think about when selling content to clients, or when setting up a content agency in general.

At SteadyContent, we prize our relationships with our clients, and we look to get things off to a good start, by offering a trial period for new clients. We also offer special agency partner opportunities here.

Any questions? We’d love to hear from you!

This Post Has One Comment

  1. Chris Mox

    Great insights for agencies on selling content to clients, very practical

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.