fbpx
The Top 5 Reasons You’re Not Seeing Results From Your Website Content Writer

The Top 5 Reasons You’re Not Seeing Results From Your Website Content Writer

First, the bad news. If you’re working with a website content writer, and publishing a business-related blog today, there’s a high likelihood that blog is not helping you nearly as much as it should be.

In fact, the vast majority of blogs (about 19 in 20) fail to deliver substantial results in the form of converting content to income.

Perhaps you’re not getting traffic. Perhaps you’re getting traffic but you’re not seeing any significant change to the amount of business you get.

It could be that the content isn’t high-quality. Or maybe you’re targeting the wrong audience. Whatever the reason, you need to find out, and fast.

The internet gets more competitive every year, but that’s no excuse not to get results. Results are everything. And there are people who get them… but before you can fix the problem, you’ve got to know what it is.

So what are the likely reasons you’re not seeing results?

1: They’re Not Doing Proper Keyword Research

This one should be obvious, but sometimes it’s not. Keywords are the lifeblood of Search Engine Optimization (SEO), the means by which websites generate traffic.

In the cases where keyword content is ignored, the consequences are severe.

All too often, small businesses make the perfectly understandable mistake of tasking the blog to someone who is an expert in the industry. That’s a great way to ensure solid content… but if that writer isn’t also familiar with SEO, the blog runs the risk of remaining a hidden gem forever.

Quality content that no one reads.

Now, no one should settle for mediocre blog posts on their business. You want the highest quality you can get. But if the post hasn’t also been crafted to catch the attention of Google, Yahoo, and Bing… then you won’t see any increase in hits from searches.

Which means you won’t see a rise in actual traffic.

Which means you won’t see a rise in revenue.

Improper keyword research means zero results.

But let’s say you get the keywords covered, and you have quality writing. You still need a strategy…

2: They’re Not Setting Goals to Produce Results

Potential pitfall number two: not having a plan for the big picture.

Part of the way a blog works to attract attention is that it’s cumulative. When a potential customer clicks on a link that gets them to your site, they want to find information that answers their questions and is interesting to read.

But you want the visitor to stick around long enough to get a sense of what your business has to offer, don’t you? Of course you do! Which is why a couple articles just aren’t going to cut it. Not in today’s online marketplace.

One of the necessary characteristics of a modern blog is the presence of additional relevant content: other articles and blog posts that support and reinforces the first post the visitor read.

To do this, your website content writer needs to be providing both quality and variety. All too often, that’s a tall order for one writer to supply week in, week out.

Even a very good writer might not be the best at setting goals and creating an overall strategy. Not to mention: it’s not enough to stick to the topics that are comfortable. One has to be aware of how the industry is changing.

3: They Don’t Understand How to Utilize Trends

This can occasionally be a hangup for in-house website content writers, who stick with what they know, and don’t try to challenge themselves to explore new topics or watch for what’s new. But if you want to bring new eyes to your site, you need to be aware of trending searches and keywords in the marketplace, and how they might best be used to drive traffic.

A smart sailor pays attention to the currents of the ocean, and a smart pilot pays attention to the air streams. Any industry, whatever it is, is going to change from year to year.

And this is especially important when we’re talking about online searches and keywords. Hashtags, names, and made-up words can rise to the top of a search engine’s radar after being inconspicuous (or not even existing) 24 hours beforehand. Search engines can exert an enormous amount of influence over who arrives at a given website, and the landscape can change very quickly.

A great website content writer can’t afford to get too comfortable. Or to let too much time pass in between posts…

4: They’re Not Posting Consistently

Of all the complaints that business owners have about their current writers, this one is one of the most common.

Building a blog means adding to it consistently, over a long period of time. Writing a blog means playing the long game, and if the website content writer isn’t putting in the time and the effort to keep the blog up to date, the visibility of the entire site (and the business) will suffer.

If you’re a business owner and you’re writing your own blog yourself, you probably already know how true this is. It’s so easy to let the blog fall to the wayside… but then what’s the point of even having one?

But let’s say you have got all these problems solved. There’s still one more thing you need from your content, and one way that the blog could be failing to deliver…

5: They’re Not Connecting

This is the personal aspect of being a website content writer.

Let’s say you have someone who does all the right SEO research, uses all the right keywords, and puts up an entry every week at exactly the same time. Well, that’s great… but if the article itself is barely readable, that isn’t exactly going to drive sales.

In fact, it might even drive them away.

Sometimes it’s easy to get so caught up in the technical aspects of our businesses that we forget what it’s like from the customer’s perspective.

And that’s always a precursor to failure.

A great writer will do the technical research ahead of time. But that’s the prep phase. When it’s time to write, the goal is on creating engaging content.

Each post is a way to connect with your ideal customer. The person you want at your site, because you know they’ll be interested to hear what you have to say, and take advantage of your product or service.

And chances are, each post is going to get someone to your site for the first time. Every post matters.

If you’re getting a high amount of traffic, but not getting any boost in sales, look at your blog from the customer’s point of view. Would you buy from you?

If the answer isn’t a hearty “yes!”, then it may be time to look at other options when it comes to publishing your blog posts.

The SteadyContent Approach: The Ideal Website Content Writer

At SteadyContent, our blog creation process is broken down into three stages. There’s plenty to do before the writer even enters the picture, to ensure that everything goes smoothly and finally gets you the results you should expect.

Client Consultation

Before anything gets written, SteadyContent wants to know a little about your business. Your goals, what the purpose of the blog is, and what would ideally happen when a customer comes to your site. In this case, a little bit of information goes a long way.

Research, Keywords, and SEO

After this, our keyword and SEO experts use cutting-edge online research tools to see what’s currently trending, what searches are generating the most revenue, and which are most popular by geographic location.

Every detail is considered as a “big picture” outlook takes shape for the blog, and in the end, we compile a list of high-impact blog topics, specifically optimized to drive traffic.

The Writing Machine

After the topics and keyword lists are set, we turn the job over to our writer pool. With 600 authors currently creating millions of words every month, SteadyContent is able to meet demand for quick turnaround and a high volume of posts.

You’ll never have to wait on one writer’s inconsistent schedule, because you can rest assured that there will always be someone on hand ready to turn that initial outline into a fully fleshed-out article.

Real People, Real Results

We take great pride in producing quality, and our greatest asset is the people we have working for us. When you order a series of blog posts from SteadyContent, you get great people at every step of the process: from administration, to research, to writing and posting.

Creating a great blog can be a bit daunting, especially when you’re trying to pay attention to the hundreds of other things that your business needs. It’s easy to worry about that “one oversight” that might make the content ineffective. But at SteadyContent, this is our specialty.

We deliver quality content. We deliver it on time, and optimized.

We deliver results.

Leave a Reply

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.