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Promoting a Product or Service? The 7 Surprising Ways Blog Copywriters Can Help You

Promoting a Product or Service? The 7 Surprising Ways Blog Copywriters Can Help You

When you go into business for yourself, one of the most pressing concerns is getting the word out about yourself. If you have any sort of online presence (and hopefully you do), you know this means developing a publication strategy via a steady stream of quality content. And typically, that means looking for blog copywriters.

Even if you have great ideas for what to write, you may not have the time. In addition, the challenges of optimizing content are numerous, time-consuming, and probably have little to nothing to do with your actual business. Optimizing is about more than just writing something that sounds good. It’s about making it the right shape and style for the web.

That’s where blog copywriters (sometimes also called blog content writers) come in.

These writers are trained not only to write quality content on demand, but to make sure that it hits peak visibility on search engines.

Without that search engine optimization, there’s no visibility. No visibility means no clicks. No clicks means no traffic, which means no clients and no sales… you get the picture.

The problems here are all fairly obvious. But what does a blog copywriter actually do that will help you in practical terms? What will these benefits really look like?

Anatomy of a Great Blog

To answer this question, let’s take a look at what the blog looks like in its completed form.

The great Steven Covey, author of the classic book “The Seven Habits of Highly Effective People”, often gave the piece of advice “begin with the end in mind.” Before you leap into a project, you want to know where it is you’re headed.

So, let’s formulate an idea of the end result. Even if we don’t have all the specifics mapped out, that’s okay. What does a great blog really do?

It brings people to your site.

It lets them engage with your business.

It educates them about your specific industry.

It gives them a reason to want to buy your particular product or service.

When we look at each of these steps, we can see that there’s a progression at work. There are also a few different processes going on… in order to educate people about your industry, for example, you want someone who can research a topic and write well about it.

But to get them to your site to begin with, you need some content that will attract the attention of search engines like Google. And these are two different considerations when writing; something not every business owner is aware of (or has time to think about.)

To Optimize Your Content, Hire Blog Copywriters

Blog copywriters are writers who specialize in creating posts specifically for businesses like yours. They blend the task of doing technical research with the other goal of creating easily readable posts. When you combine these two approaches, you get a post that will answer the questions of a curious customer and also get noticed by Google.

In addition, copywriters also make their living by coming up with ads, slogans, and other high-impact marketing materials that convince people to buy something once they’re there. They know what the expected tone is, and they know how to get a reader’s attention.

So what would a blog copywriter do for you that an average writer or business owner might not be able to do for themselves? There are seven surprising ways they can help you…

#1 They Boost Your Visibility From Search Engines

So, we mentioned that this is goal number one: getting people to your site to begin with. After all, it doesn’t much matter what’s on your webpage if no one visits it, right? So the first task here is search engine optimization.

Blog copywriters (like the ones that work at SteadyContent) will typically get an assignment that not only has a topic and a deadline, but also comes with a selection of carefully curated keywords. These keywords have been selected for their ability to get the most “bang for their buck” when used in the text of an article.

It’s up to the writer to weave these keywords into the text so that they are natural and easily readable. Depending on the specific phrase or keyword, the degree of difficulty can vary. But in the end, a good blog copywriter will deliver an article that is easy to read, informative, and has the keyword folded into several crucial places throughout the piece.

The result? A higher ranking on search engines, and higher traffic as a result.

#2 They Bring In New Customers

When this is done properly, you’ll start to see traffic from people who haven’t visited your site before.

If you don’t have material like this, search engines won’t have much to go on when indexing your site. They might be able to tell what your business name is, and your location. But beyond that, there is often insufficient information for them to send a lot of new people your way.

Let’s say you own a kitchen supply store, for example. But you haven’t been writing a blog yourself, and all you have up on your site is a list of locations and hours. The result is that you will probably only get visitors who already know who you are, because they’re searching for your name.

But if you have a blog that has recipes (and maybe mention some of the equipment that you sell), or fascinating facts about a certain dish or cuisine (where you mention a cookbook that’s on your sales floor), or specific spices (that you carry)… suddenly, you get customers who are looking for your products but didn’t know you existed before they found your content.

A blog copywriter team will create an entire strategy based on this idea. By creating a full blog with lots of opportunities for these customers to find you, you widen your net considerably, and increase your reach by an order of magnitude.

#3 They Improve Your Relationships With the Customers You Already Have

In addition, the customers who already do know who you are will have another reason to return to your site. Many businesses have mailing lists to let their most loyal customers know about sales, or any business-related news.

By creating a flow of quality content, you also get your customers excited to see what you’ll do next, and you’ll keep them engaged beyond the occasional visit.

Not only can a good blog writer help with this, but SteadyContent even integrates your social media in order to maximize this strategy. Every time a new blog post comes out, it will update your Facebook or Twitter account, giving your followers another reminder to come back.

#4 They Personalize Your Business

When people see store hours, location maps, and a product list, they are interacting with inanimate objects. They’re looking at the building, or the items you’ve got on your shelves.

But when they read a blog post that gives an informative description of how to use a certain item, or a product review, they are interacting with a person.

That extra touch makes the business that much more memorable in the customers’ minds.

And when a writer writes blog posts for you, they are taking your suggestions and the information that you give about your company. One of the things a good blog writer will take into account is the feel of your business. That means thinking about what sort of tone the articles should be, and how they will fit with your unique style.

#5 They Help Establish Your Authority and Create Goodwill

People like getting things for free. And although there’s plenty of information out there on the internet, if you are providing consistent, quality content on your site, your customers will notice.

Perhaps you might not see the benefit right away. In fact, this is one of the upsides of having a long-term blog, that has a few months’ worth of posts on it.

But what happens when you have a growing collection of these posts? People start to see you as an authority, and you engender goodwill by giving them information that answers their questions. Even if they don’t buy from you right away, if they realize you have helpful content, they’re predisposed to like you more.

And the more often they come back to your site, the more likely they are to want to do business with you.

#6 They Keep Your Site Current

We can just make this one fairly simple: Google likes fresh content.

New posts get noticed, indexed, and highlighted over sites that are outdated. Sites with new material are going to rank higher on the list than posts from months or years ago, in part because the older addresses are more at risk to be abandoned or irrelevant.

If you have one of SteadyContent’s blog copywriters keeping your site fresh, you’ll see a lot more attention from the search engines.

#7 They Generate Revenue Through More Effective Conversion Rates

All that added traffic helps the bottom line. But it’s not just because “more people are coming to the site.” That’s part of it, but the real reason is also that the right people are coming to the site.

The great thing about SEO is that it drives traffic that matters. These aren’t just people walking down the street window-shopping; they’re people who are specifically searching for material related to your business.

That means their minds are already halfway sold. They found your site for a reason, and it probably comes as no surprise that conversion rates on this sort of web visitor are significantly higher as a result.

Blog Copywriters at SteadyContent

Right now, SteadyContent has over 550 writers working to produce blogs for small businesses all over the world. We pride ourselves on our adaptability. Even if you have a special niche industry, we can find the right keywords to bring your ideal customers to your site.

What’s more, we only accept the best writers out there. Of the writers who apply to work with us, only one in twenty makes it through our meticulous screening process.

If you’re ready to take your blog and your business to the next level, our blog copywriters are here, ready to make that happen.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.