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Traditional Marketing vs Blogging: Which Will Increase Website Traffic More Effectively?

Traditional Marketing vs Blogging: Which Will Increase Website Traffic More Effectively?

E-commerce is more important than ever in 2020. Granted, the market has been heading in this direction for years, but the recent events surrounding COVID-19 have caused many businesses to focus on improving their online presence. In many cases, companies have had to do this more urgently than they may have anticipated at the outset of the year. Business owners who want to stay afloat must often consider the fact that they can’t rely on foot traffic for a few months––instead, they need to increase website traffic if they want to bring attention to their businesses.

Traditional Marketing vs Blogging: Which Is More Effective?

There are a few methods of advertising a business. Some are more focused on increasing in-person traffic to a physical store, while others are more focused on increasing web traffic. Traditional marketing techniques do a little bit of both. They usually involve purchasing ads and often include a call for more web traffic.

Digital marketing, meanwhile, pretty much always includes a push for web traffic, as that’s its primary focus. However, it’s important to note that not all digital marketing is the same. Some digital marketing is PPC (“pay per click”) advertising, as opposed to other digital marketing like blogging and SEO (“search engine optimization”). These methods involve changes to your own website and its content in an effort to make it more visible to search engines.

Digital Marketing Is the Better Choice to Increase Website Traffic

If what you want to do is to boost the number of people who come to your website, then digital marketing techniques (like blogging and content creation) are going to be more effective than traditional methods. Why is this the case? And if it’s true, then why do people still use traditional marketing?

A Quick Look at “Traditional Marketing”

“Traditional marketing” is a wide-ranging term used to describe several different outbound marketing techniques that have been used for many years. These traditional approaches are usually not digital in nature. Generally, they fall into one of several categories.

Print Advertising

Taking out ads in a newspaper or a magazine is a tried-and-true way of getting noticed. If you’re a small business that sells online to a wide market, you may try to focus on a particular industry magazine that targets customers who are interested in a specific type of product. If you’re a brick-and-mortar business with a limited geographic footprint, you probably want to advertise in a newspaper or a magazine that has a strong local connection.

Local Mailers

Mailing postcards or flyers to residents in their homes is another way of getting seen. This is especially useful for reaching customers in your local area, as you can focus your attention on potential customers in your zip code.

Television and Radio

Broadcast advertising is still very popular and effective, both for national brands and for smaller local businesses. This form of advertising can be expensive, but it also has a pretty good return on investment. Of the traditional marketing methods listed, it’s the most successful on average. Of course, that “on average” part is crucial, as your individual results may vary.

These days, many of these forms of traditional outbound advertising will have a “call to action” for a digital storefront as well as for the phone number and physical address. Magazine ads will prominently display a website address, while mailers and postcards may have instructions on how to follow a business on Facebook or Instagram.

Is Traditional Marketing Good at Driving Web Involvement?

Now the question becomes how good are these traditional marketing methods at driving web traffic? The answer here is: they’re not very good, and their success rates are also very, very hard to measure.

When you get a first-time visitor to your website, you never know whether that visitor arrived because of a radio spot, a newspaper ad, or a TV commercial. Some sites attempt to measure this by asking questions like “how did you hear about us?” But these methods yield spotty results at best. They offer an incomplete picture, but what is consistent is that digital marketing is more efficient in this department.

Is There Still a Point to Purchasing Traditional Advertising?

Dollars Spent: Traditional

According to 2018 research from Statista, return on advertising spending broke down as follows (numbers indicate average dollars returned for every dollar spent):

  • Print Marketing – $4.12 
  • Radio Marketing – $4.95
  • TV Marketing – $6.50

Looking at these numbers, it’s pretty clear to see that TV is the best investment, with print ads lagging behind.

Dollars Spent: Digital

Still, if you want to increase website traffic efficiently, with the best ROI possible, then you may as well start on the web, and that means looking at digital marketing. If you look at the same 2018 Statista report, you may be surprised to see that not only does digital marketing outpace the competition on ROI, but it does so at an amazing rate: $11.05.

What stands out about these statistics is not just that digital search engine marketing outpaces the competition, but that it laps print and radio almost three times over while boasting nearly double the effectiveness of TV advertising. Digital marketing is also much easier to measure, so we can see when a visitor comes to our websites as a result of a specific search.

The Advantages of Digital Marketing and Blogging

Unlike broadcast or print forms of advertising, digital marketing primarily takes place on the internet. One of the leading forms of digital marketing is called SEM, or “search engine marketing.”

Search engine marketing aims to increase the visibility of your business by boosting its ranking when a search engine user conducts a search. Among search engines, Google is the gold standard––everyone wants higher Google rankings––but there are other avenues to consider as well.

Ranking high on Yahoo, Bing, or even an Amazon search (if you conduct any business through their marketplace) are other examples. Whatever search engine you want to focus on, you can take one of two approaches.

Digital Ads: Pay-Per-Click

The first approach is to buy digital ads that show up when a user conducts a search. These are often known as PPC or “pay-per-click” ads, and they can be purchased through the company that runs the search engine.

Blogging and On-Page Optimization

The second approach is to pursue on-page optimization. In this method, you create content for your website that uses specific phrases or keywords. Keywords are useful because they help a search engine identify what your page is about. This is also called SEO, or “search engine optimization”.

Why Is Blogging So Effective?

Although professional blogging is just one method of SEO, it works for a number of reasons. It has a proven history of helping business owners increase web traffic, and it is more effective than traditional marketing or PPC.

Not Enough Businesses Are Blogging

43% of business owners either don’t know what blogging is or don’t do it. This gives you an immediate leg up on almost half your competition.

Blogging Keeps Your SEO Current

Let’s say that you decide to pursue an SEO strategy that focuses only on your website: the main page, and a few of the smaller pages that link to it. This is a very good thing to do, but there’s a catch. After a while, Google will notice that there isn’t anything “new” as far as your keywords are concerned, and this may cause your page to drop in the rankings.

Search engines are in the business of appealing to searchers, not businesses (unless they’re buying ads). As a result, Google and other search engines will tend to prioritize sites with fresh content so their users don’t get directed to outdated sites. Blogging is an easy way of keeping your keywords fresh in the eyes of Google without having to re-edit your main page on a weekly basis.

Blogging Costs Less Than Traditional Marketing and Generates More Leads

Here’s where blogging really shines. For the amount you spend, blogs will increase website traffic significantly more efficiently than traditional methods. Blogging typically costs about 62% less than traditional marketing and generates 3x the leads, giving it an ROI that’s roughly 8x better than TV, mailers, print, and radio.

So while you can boost your web traffic with traditional methods, you are going to fare much better (for cheaper) with content marketing like blogging.

SteadyContent: Boost Your Business With Blogging

At SteadyContent, we’ve been creating high-quality SEO-driven blogs for businesses since 2010. We have over 500 writers on staff who have generated millions of words in blog content for hundreds of unique businesses. Each of our posts is researched and designed to provide the highest level of SEO, helping your website to rank higher on Google and attract more visitors in the process.

Are you new to professional blogging? If you haven’t worked with us before, we invite you to try our service for just $1. We’ll create a 500-word, SEO-driven post that is tailored to your business, so you can try it out risk-free. Discover the professional blogging advantage: get in touch with SteadyContent today!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.