Are you finally getting around to creating a web blog for your business? Maybe you’re just now learning about the extensive benefits. Or maybe you’ve known for a long time that blogs can become a major driver of internet traffic and sales. Whatever the case, the best bet for getting reliable out the door in a hurry is to hire yourself some ghost blog writers.
This might seem like a fairly easy task. All you need to do is find someone who has a bit of writing experience, and you can get that blog going in no time. Right?
Well… not exactly. Not all blog content is created equal.
Sometimes writers might not deliver on time. Sometimes they might deliver substandard content. Or, even if they’re giving you quality, it might be the wrong tone for your business. Or it might lack sufficient SEO research at its core.
Is It All Just Too Complicated?
The more you find out about what the potential pitfalls might be, the more you can start to feel that the entire process is too complicated. Maybe it seems like it’s too time-consuming, or like it’s probably not worth the effort.
But when properly completed and maintained, a blog can double, triple, or even quadruple your traffic. The right web content can have an amazing impact on your business. And if you find the right ghost blog writers, it can all happen with a minimum of hassle on your part.
You just need to know which qualities are the most important.
The 7 Essential Skills Of Ghost Blog Writers
Although the actual nitty-gritty of writing posts can get a bit technical, there are a few characteristics that really define great ghost blog writers.
When you hire people to take care of your blog, you are trusting them with your company’s image. This is the first thing that many new customers will encounter when they visit your site. Much like hiring a great receptionist, or making sure your physical storefront looks professional, it’s no small decision.
We’ve boiled it down to our top seven essential skills… these are the qualities that you really want your content creators to be able to do (and do well). They are what matter above and beyond everything else.
#1 Find Someone Who Uses SEO Effectively
This is what sets ghost blog writers apart.
Writers who specialize in creating content for your blog will know that there are tricks to getting people to visit your site. And although it can hardly be considered a “secret” at this point, it is something that can sometimes mystify the less technically inclined.
In a nutshell, you want to hire a writer who knows how to boost your overall volume with inbound links from search engines or other sites. You also want someone who can leverage keywords for both higher volume and higher quality; that is to say, you’re getting traffic that has a higher likelihood of buying from you.
Increasing volume and driving sales with high conversion rates are going to be a top priority for your blog. After all, that’s why you want one to begin with. And if it’s a priority for you, it should be one for your writer, too.
At SteadyContent, we go the extra mile by splitting this into a multi-step process. We hire great writers, and we do the extra research ourselves—so that when a writer gets an assignment, all of the preparation has been done for them ahead of time.
That means our writers can do what they do best, and it’s our second step.
#2 Find Someone Who Provides Useful, Relevant Information
All your blog posts need to satisfy some question, need, or desire for your customers. The key here is that it’s relevant.
Customers filter through dozens or even hundreds of posts, looking for the best information out there. When you provide them with real content that they want, you are making a quality first impression.
One of the rules at SteadyContent is “No Fluff!” By that, we simply mean that we don’t fill a blog post with a lot of useless and empty words. We also avoid producing information that’s not going to pertain to your customer base.
Once we know what the content is going to be about, the trick is making it sing.
The next key secret of ghost blog writers is this: taking that information and making it easy and fun to read.
#3 Find Someone Who Writes Engaging Content
Writing engaging content isn’t as complicated as it sounds. And it certainly isn’t about fancy writing.
So when we say “engaging content,” it’s not the same as being clever (and in fact, “overwriting” can actually make a post less effective.)
What you want in a blog is a post that’s informative, and a nice, easy read. You want your customers to get to the end, where you might have a sales pitch or a call to action. Or, they’ll like the post enough that they’ll check out more of your site, and see what else is on it.
At SteadyContent, one of the checks we make on every post is that it has a high level of “readability.” This is crucial for a blog post. You don’t want a reader getting bogged down in a wall of solid text, or in anything that’s too complicated for the average layperson to understand.
That leads to the “back” button on the browser, and that’s not what anyone wants.
Another crucial component is that all the work is properly researched…
#4 Find Someone Who Will Fact-Check Your Content
This one should be obvious. However, it’s entirely possible that some ghost blog writers might not do as thorough a job as they need to do.
The risk here is that you can wind up losing the attention of your more experienced customers, who will spot mistakes in your blog post. This will lower the overall perception of your business, and could also cost you sales.
The best method is to find someone for whom fact-checking is part of the process. At SteadyContent, this is one of the requirements for every post, right up there with readability and proper keyword usage. A freelancer might not always take this into account, but at SteadyContent, it’s all in a day’s work.
#5 Find Someone Who Is Proficient in Your Language
This might seem like a no-brainer, but it’s more of an issue than you might think.
Being a native speaker of a language is a huge help in reaching your target audience and being able to communicate with them effectively. Even when you are very good at a foreign language, there’s still a flow, and an effortlessness that comes with speaking it since childhood.
And of course, there’s another potential hangup to consider. Just because you speak a language fluently out loud doesn’t mean you can write in it with the same clarity. Speaking and writing use different parts of the brain. Sometimes, even an eloquent and dynamic speaker will break into a cold sweat when faced with a blank page.
Some content companies can try to cut corners by outsourcing their blog assignments to writers who either can’t write quality posts in the blog’s language, or who don’t know it at all.
At SteadyContent, where we focus on producing English-language content, all writers are top quality with English as their first language.
#6 Find Someone Who Provides Great Titles, Design, and Editing
In addition to the content itself, writers need to consider a variety of factors that give blog posts that extra edge.
First, every post ought to have an eye-catching title. This isn’t just a gimmick; it’s a necessary requirement for your blog post to stand out. Customers sift through dozens or hundreds of potential articles, looking for something that will answer their question or catch their interest. The title is what makes them choose your site over another.
Design is also a crucial factor. Gone are the days where you’d want to visit a blog and see difficult-to-read black text on a gray background and consider this “normal.” Even if the blog is visually simple, the design should be optimized for the ideal customer experience.
Finally, even the best writers often require editors; another set of eyes that makes sure that no mistakes have escaped the notice of the original author. At SteadyContent, we employ over 150 editors that do just that, every day.
#7 Find Someone Who Displays Perfect Punctuality
Reliability is the name of the game here.
When you’re posting to your blog, you lost momentum when you wait too long between posts. Search engines are constantly on the lookout for fresh content, and customers frequently search for material in the last week (or even 24 hours) in the hopes of avoiding information that’s outdated.
If you have ghost blog writers who miss deadlines, you lose a lot of the benefit that comes from having a blog in the first place.
At SteadyContent, we have over 550 writers working to produce content that will be there on time. This is a huge advantage over working with a single freelancer, where changes in their schedule can disrupt your blog.
The Best of Both Worlds: The SteadyContent Advantage
So check out the “spooky secret” that scores of other small business owners have already discovered.
When you work with SteadyContent, you get all the upside of working with a freelancer, but none of the risks that come from relying on just one person.
Furthermore, you get a dedicated core staff that’s always eager to answer your questions, and quickly provide the best content available.
You care about your customers. We care about ours.
Check out our introductory package today, and see just what a difference a great blog can make.