7 SPOOKY Secrets: The Ultimate Cheat Sheet For Hiring Ghost Blog Writers | SteadyContent
You are currently viewing 7 SPOOKY Secrets: The Ultimate Cheat Sheet For Hiring Ghost Blog Writers

7 SPOOKY Secrets: The Ultimate Cheat Sheet For Hiring Ghost Blog Writers

Are you finally getting around to creating a web blog for your business? Maybe you’re just now learning about the extensive benefits. Or maybe you’ve known for a long time that blogs can become a major driver of internet traffic and sales. Whatever the case, the best bet for getting reliable out the door in a hurry is to hire yourself some ghost blog writers.

This might seem like a fairly easy task. All you need to do is find someone who has a bit of writing experience, and you can get that blog going in no time. Right?

Well… not exactly. Not all blog content is created equal.

Sometimes writers might not deliver on time. Sometimes they might deliver substandard content. Or, even if they’re giving you quality, it might be the wrong tone for your business. Or it might lack sufficient SEO research at its core.

Is It All Just Too Complicated?

The more you find out about what the potential pitfalls might be, the more you can start to feel that the entire process is too complicated. Maybe it seems like it’s too time-consuming, or like it’s probably not worth the effort.

But when properly completed and maintained, a blog can double, triple, or even quadruple your traffic. The right web content can have an amazing impact on your business. And if you find the right ghost blog writers, it can all happen with a minimum of hassle on your part.

You just need to know which qualities are the most important.

The 7 Essential Skills Of Ghost Blog Writers

Although the actual nitty-gritty of writing posts can get a bit technical, there are a few characteristics that really define great ghost blog writers.

When you hire people to take care of your blog, you are trusting them with your company’s image. This is the first thing that many new customers will encounter when they visit your site. Much like hiring a great receptionist, or making sure your physical storefront looks professional, it’s no small decision.

We’ve boiled it down to our top seven essential skills… these are the qualities that you really want your content creators to be able to do (and do well). They are what matter above and beyond everything else.

#1 Find Someone Who Uses SEO Effectively

This is what sets ghost blog writers apart.

Writers who specialize in creating content for your blog will know that there are tricks to getting people to visit your site. And although it can hardly be considered a “secret” at this point, it is something that can sometimes mystify the less technically inclined.

In a nutshell, you want to hire a writer who knows how to boost your overall volume with inbound links from search engines or other sites. You also want someone who can leverage keywords for both higher volume and higher quality; that is to say, you’re getting traffic that has a higher likelihood of buying from you.

Increasing volume and driving sales with high conversion rates are going to be a top priority for your blog. After all, that’s why you want one to begin with. And if it’s a priority for you, it should be one for your writer, too.

At SteadyContent, we go the extra mile by splitting this into a multi-step process. We hire great writers, and we do the extra research ourselves—so that when a writer gets an assignment, all of the preparation has been done for them ahead of time.

That means our writers can do what they do best, and it’s our second step.

#2 Find Someone Who Provides Useful, Relevant Information

All your blog posts need to satisfy some question, need, or desire for your customers. The key here is that it’s relevant.

Customers filter through dozens or even hundreds of posts, looking for the best information out there. When you provide them with real content that they want, you are making a quality first impression.

One of the rules at SteadyContent is “No Fluff!” By that, we simply mean that we don’t fill a blog post with a lot of useless and empty words. We also avoid producing information that’s not going to pertain to your customer base.

Once we know what the content is going to be about, the trick is making it sing.

The next key secret of ghost blog writers is this: taking that information and making it easy and fun to read.

#3 Find Someone Who Writes Engaging Content

Writing engaging content isn’t as complicated as it sounds. And it certainly isn’t about fancy writing.

So when we say “engaging content,” it’s not the same as being clever (and in fact, “overwriting” can actually make a post less effective.)

What you want in a blog is a post that’s informative, and a nice, easy read. You want your customers to get to the end, where you might have a sales pitch or a call to action. Or, they’ll like the post enough that they’ll check out more of your site, and see what else is on it.

At SteadyContent, one of the checks we make on every post is that it has a high level of “readability.” This is crucial for a blog post. You don’t want a reader getting bogged down in a wall of solid text, or in anything that’s too complicated for the average layperson to understand.

That leads to the “back” button on the browser, and that’s not what anyone wants.

Another crucial component is that all the work is properly researched…

#4 Find Someone Who Will Fact-Check Your Content

This one should be obvious. However, it’s entirely possible that some ghost blog writers might not do as thorough a job as they need to do.

The risk here is that you can wind up losing the attention of your more experienced customers, who will spot mistakes in your blog post. This will lower the overall perception of your business, and could also cost you sales.

The best method is to find someone for whom fact-checking is part of the process. At SteadyContent, this is one of the requirements for every post, right up there with readability and proper keyword usage. A freelancer might not always take this into account, but at SteadyContent, it’s all in a day’s work.

#5 Find Someone Who Is Proficient in Your Language

This might seem like a no-brainer, but it’s more of an issue than you might think.

Being a native speaker of a language is a huge help in reaching your target audience and being able to communicate with them effectively. Even when you are very good at a foreign language, there’s still a flow, and an effortlessness that comes with speaking it since childhood.

And of course, there’s another potential hangup to consider. Just because you speak a language fluently out loud doesn’t mean you can write in it with the same clarity. Speaking and writing use different parts of the brain. Sometimes, even an eloquent and dynamic speaker will break into a cold sweat when faced with a blank page.

Some content companies can try to cut corners by outsourcing their blog assignments to writers who either can’t write quality posts in the blog’s language, or who don’t know it at all.

At SteadyContent, where we focus on producing English-language content, all writers are top quality with English as their first language.

#6 Find Someone Who Provides Great Titles, Design, and Editing

In addition to the content itself, writers need to consider a variety of factors that give blog posts that extra edge.

First, every post ought to have an eye-catching title. This isn’t just a gimmick; it’s a necessary requirement for your blog post to stand out. Customers sift through dozens or hundreds of potential articles, looking for something that will answer their question or catch their interest. The title is what makes them choose your site over another.

Design is also a crucial factor. Gone are the days where you’d want to visit a blog and see difficult-to-read black text on a gray background and consider this “normal.” Even if the blog is visually simple, the design should be optimized for the ideal customer experience.

Finally, even the best writers often require editors; another set of eyes that makes sure that no mistakes have escaped the notice of the original author. At SteadyContent, we employ over 150 editors that do just that, every day.

#7 Find Someone Who Displays Perfect Punctuality

Reliability is the name of the game here.

When you’re posting to your blog, you lost momentum when you wait too long between posts. Search engines are constantly on the lookout for fresh content, and customers frequently search for material in the last week (or even 24 hours) in the hopes of avoiding information that’s outdated.

If you have ghost blog writers who miss deadlines, you lose a lot of the benefit that comes from having a blog in the first place.

At SteadyContent, we have over 550 writers working to produce content that will be there on time. This is a huge advantage over working with a single freelancer, where changes in their schedule can disrupt your blog.

The Best of Both Worlds: The SteadyContent Advantage

So check out the “spooky secret” that scores of other small business owners have already discovered.

When you work with SteadyContent, you get all the upside of working with a freelancer, but none of the risks that come from relying on just one person.

Furthermore, you get a dedicated core staff that’s always eager to answer your questions, and quickly provide the best content available.

You care about your customers. We care about ours.

Check out our introductory package today, and see just what a difference a great blog can make.

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.