fbpx
Why Every Business Should Have a Digital Copywriter

Why Every Business Should Have a Digital Copywriter

Every business has content to write. Early on in your business ventures, you probably wrote everything yourself. You drafted your own product pages and knocked out those “about us” profiles, but what happens when your business starts to grow? Or what if your copy isn’t working? That’s when it’s time to consider hiring a digital copywriter.

Before you put up your ad, have you thought about what exactly you need a digital copywriter for? And how can you find a quality copywriter for your business? At SteadyContent, we work with the best copywriters and know exactly what you need to look for.

What Does a Digital Copywriter Do?

Copywriters do more than just write copy. A quality copywriter can actually be a valuable member of your team, guiding your marketing and copywriting to create more value and profit for your company. Here are some of the main tasks that you can trust your copywriter to handle.

Planning Your Copy With Content Roadmaps

While this is a step that you as a business owner can take, it’s often better to do this alongside your copywriter. A content roadmap is essential for maximizing the productivity of your copywriter. Your roadmap will outline how much content the copywriter will produce and in what format.

For example, your business might need to rewrite product pages or service descriptions. You may also have a blog or need someone to respond to FAQs. These different tasks call for different kinds of copy. You also need to define how frequently these writing jobs should be done.

Your content roadmap establishes what, where, and when everything will be written and published. A well-designed roadmap helps you keep track of your copywriter’s work and it helps the copywriter stay organized as well. Before you embark on any copywriting campaign, plan it out together.

Research

Your copywriter can handle most of the research needed for specific pieces of copy. If you would like them to emulate a particular article or cover a similar topic, then providing some source material can be a great way to help your copywriter deliver the results you’re looking for. However, research goes beyond what’s needed for each individual assignment.

Research for the overarching plan is also important. What keywords are going to be used in blog posts? What features of products are you going to highlight? The best way to answer these questions is to research what other successful pages have done and what people want to know. Using tools like Answer the Public can help you find what questions people are asking.

Use your research to inform and update your content roadmap as well. Roadmaps should be living documents that evolve as you evaluate your work.

Writing

Naturally, your copywriter should spend most of their time writing copy. There are all kinds of writing tasks that businesses need. Not every digital copywriter can handle them all. Perhaps you need a technical manual that requires the input of an engineer, for example.

While most copywriters are generalists that can handle most tasks easily, having someone with specialized knowledge of your industry is a huge plus. If you can’t easily find such a copywriter, make sure they have time to get to know how your business works. They’ll get better at writing about your company over time as you give good feedback on their writing.

Any writing that you hope people will discover by Google should use the latest SEO strategies. Of course, a technical document like a manual can disregard these practices.

Editing

Just because you have a copywriter doesn’t mean that they have to write everything themselves. It’s always good for business leaders to broadcast their own voice. When a CEO writes a letter to the public, people listen. Likewise, even internal communications with employees need to be written carefully.

You can put your copywriter to use by having them edit other people’s work. Your next call for overtime might be more successful with some well-crafted copy behind it.

Content Management

Many copywriters are comfortable with publishing tools like WordPress or Blogger. Web design experience is a plus as it’ll help your copywriter publish their work directly to your site instead of creating extra work for your web designer or for yourself.

Experienced copywriters can point you in the right direction if you currently lack a good content management system. It’s often better to go with what they know since they’ll work faster in an environment they’re familiar with.

Skills to Look For in a Digital Copywriter

A talented veteran copywriter can do it all, from coming up with ideas to drafting excellent copy that they can upload straight to your website. Nevertheless, that only happens if you hire a skilled writer. What should you be looking for in a copywriter? Here are a few of the most important traits to track down.

Versatility

If your copywriter can’t handle a variety of assignments, you may want to look elsewhere. Sure, a professional ghost blogger could build an amazing blog. But they should also be able to help with other tasks like writing mission and vision statements or writing a cold email.

The more your copywriter can do, the more your business can accomplish. Don’t settle for someone who’s so specialized they can’t contribute in other ways. Most modern copywriters understand this and won’t mind if you’re upfront with them about your expectations.

Command of English

Needless to say, a strong command of the English language is essential for a good copywriter. It’s not enough to just write error-free content anymore. You need someone who can tailor their work to your company’s values and style.

How you communicate to your clients and staff is key. You want to give a certain kind of impression. Maybe you want the reader to trust your authority on the topic. Perhaps the goal is to persuade a skeptical consumer. An apology letter will read very differently from a congratulatory email to announce the winner of a contest.

Your writer needs to be able to produce content in a variety of voices and a wide array of styles. Even when a company wants to consistently emphasize certain values or principles, the content will vary according to its purpose.
 

Computer Skills

Writing in a word processor is the bare minimum these days. If you expect to send materials to a printer, a copywriter with InDesign and InCopy experience is helpful. Look for WordPress experts or web design experience to minimize time wasted transferring the copywriter’s work to an online format.

Although a high typing speed is attractive, it’s not all that meaningful. Be wary of individuals who brag too much about their WPM. It’s the thought that counts.

Openness to Criticism

All writers bristle slightly when they get feedback, but a good copywriter knows when to listen to your suggestions. Sometimes writers have an idea that sounds great in their heads but falls flat when you read it. The best writers will ask you to explain your feedback more to identify exactly what you don’t like about their work.

Planning and Punctuality

We mentioned the importance of a content roadmap. However, that roadmap is meaningless if your copywriter can’t actually stay on schedule. Master copywriters know their limits and will work within them.

Watch out for copywriters that overpromise on quantity or frequency. Biting off more than you can chew is a bad sign.
 

How to Find a Good Copywriter

There are tons of people who want to get into copywriting, but a scant few are truly capable of doing everything we’ve mentioned in this article. The allure of an independent, work-from-anywhere lifestyle attracts thousands of amateurs to the profession. Many of them fizzle out quickly.

Instead of sifting through the sea of copywriters, you can go straight to the source. Here at SteadyContent, we hire the best copywriters and put them to work for you. Everyone on our team is vetted and put to the test with internal work before letting them come near a client’s copy. Call SteadyContent today or go to our website to schedule an appointment with us to get a copywriter for your business now.

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.