Content Marketing Basics for a Successful 2023 Campaign | SteadyContent
You are currently viewing Content Marketing Basics for a Successful 2023 Campaign

Content Marketing Basics for a Successful 2023 Campaign

Content marketing is a winning strategy employed by businesses of all kinds. By creating useful, informative content, you can pull customers to your company through your material. Whether you use a blog, YouTube channel, or social media feeds to distribute your content, you have to respect content marketing basics. Successful content marketing campaigns understand these basic principles.

We’ve covered the nuts and bolts of content marketing in other posts, but here we’ll be taking a closer look at some of the fundamentals of successful content writing. As a content writer, you need to be able to execute each of these steps at a professional level. If your company is looking for help with a new content campaign, rest assured that if you apply these steps, you’ll see better results.

Content Marketing Basics: Five Steps for Success

1. Planning Your Content

Planning your content is far more important than many people realize. Given the reactive nature of content marketing, some believe you shouldn’t bother planning out your posts well in advance. Current events and breaking news can disrupt your plan, so why have one in the first place?

While you should strive to publish relevant content that touches on current events, that doesn’t mean all of your content should be reactionary. Instead, try to see your surprise stories as brief deviations from the main plan. What does that plan need to include?

Settle on a purpose for each piece before you write. If you can’t quickly explain why you are writing content, or if your answer is simply “because it’s due”, you’re likely missing the mark. You also have to plan how frequently you’ll post and when certain topics should drop. Finally, consider who you’re writing for.

Setting Goals

First, let’s talk about your goals. You need to set goals for the campaign as a whole and then for each piece of content. The campaign goal should be a more general objective, with content-specific goals supporting that overarching idea.

For example, you decide that you want to increase reader engagement by 25% with this campaign, pushing your engagement time from 48 seconds on average to a full minute. This dictates how you will craft your content. Perhaps you set a goal for your next piece: To attract as many people as possible.

This first piece of content in the campaign has wide appeal and should lure people in. But your main goal is to encourage engagement, so you decide to end this first piece on a cliffhanger and encourage people to come back next time to see what happens next. Hopefully, once you have people hooked, your next piece will have the engagement you were looking for.

Scheduling Content

Post frequency and timing are crucial. If your goal is simply to get a higher number of clicks in a given month, increasing post frequency is a great way to do that, as more content generally leads to more visits.

Similarly, timing needs to be taken into consideration. What time of day would your reader be most likely to open your article and spend time on it? If you produce educational content, take stock of what time classes typically finish in public schools.

Be consistent. When you establish a clear routine for your content, algorithms are more likely to see you as reliable and recommend your content to the masses.

Determine the Target Audience

Many content creators make the mistake of thinking that they need to appeal to everyone or avoid targeting a specific market. After all, content is visible to everyone, and you can’t decide who sees your content.

But remember that when you appeal to everyone, you really appeal to no one. You still need to have an idea of who your target market is and write with them in mind. Younger audiences use phrases that an older crowd would never utter, and conversely, a senior reader probably wants to read about topics that Gen Z doesn’t care about.

Remember, your content must be helpful and useful for it to have an impact. So put some thought into who you’re writing for and how you can help that individual with your content.

2. Writing Quality Content

With your content planned, it’s time to sit down and write! Quality content needs to be well-written, but it also has to respect the technical aspects of content writing. One of the content marketing basics you’ve probably already heard of is SEO. You need to incorporate it into your work seamlessly.

SEO puts your content in front of eyeballs. From there, it’s your job to engage them and keep them hooked. Finish the reader off with a call to action, and your content will be successful.

Diversify Keywords

We don’t want to turn this into a giant SEO how-to, but one thing you should consider as a content writer is that content marketing calls for a wide SEO strategy. This “dragnet” or “funnel” strategy is easy to use and can be a lot of fun to create.

The logic behind the dragnet is simple: the more topics you write about, the more likely it is that someone will stumble upon your website. More viewers should hopefully translate to more sales, or at the very least more ad revenue from clicks.

Diversify your keywords so that your content covers a variety of topics and interests while still staying related to your main topic. Combining two seemingly unrelated topics is a great way to earn a curious click.

Keep Readers Engaged

Getting the reader’s attention is only half the battle. Google likes to see long clicks, which is what Google calls any click that results in the reader lingering around for a while (generally at least a minute). So you have to keep readers engaged for as long as possible with your writing.

Cliffhangers, teasers, and mini spoilers can help with this. Dropping a shocking statistic or fun fact early on can pique curiosity. Asking questions or discussing common problems can make the reader feel heard and willing to continue. Doesn’t content stand out more to you when it speaks to you directly?

If you can keep your reader scrolling, then you can capitalize with your finishing move: the call to action.

Call to Action

Your call to action (CTA) ought to reflect the goal for the campaign and this specific content. If your goal is to expand readership, you might encourage readers to share the article on social media. On the other hand, if your goal is to see more repeat visits from the same viewer, you might tell them to bookmark your RSS feed or download your app.

Always leave the reader with something to do. Otherwise, your content feels pointless.

3. Enrich Your Content

Excellent writing can only do so much. Today’s consumer is used to viewing images, watching videos, and listening to content on the go. While you can still have a successful campaign through text alone, if you really want to succeed, you have to take these content marketing basics into other mediums.

You can create content in other forms and use it to enhance your written material. Alternatively, you could prioritize another medium like video and use your written content to supplement the information given in your multimedia content.

Using Images, Video, and Audio

Written content needs to have a few images. If a picture is worth a thousand words, putting a few on your post seems like a smart decision. Images are good for SEO when properly configured. But how can you go beyond static images?

Video content can be very successful. Some companies use YouTube as their primary content marketing platform. However, what can you do if you don’t have much in the way of editing skills? One option could be to tweak your written work into a sort of script and record your narration. Hire an affordable editor to make a simple animated video.

Tools like Doodly can help you do this easily on your own. As you get more comfortable with editing, you’ll be able to make more content on your own. Podcasting is another easy way to create meaningful content. You can use excerpts of a podcast in your articles to encourage long clicks.

Connecting Social Media

Social media can be thought of as content marketing lite. Instagram favors images and short videos, while Facebook can incorporate more text. Regardless of the platform, your content needs to be lighter and less involved, as social media posts tend to be viewed very quickly.

Use your social media to hype your main content and also to engage your audience. Polls or open questions are great ways to get people to respond to your content.

Localized Content

Localization might not be one of the classic content marketing basics, but it probably should be nowadays. Localized content is content that has been designed to target a specific geographical area. Whether that’s a broad region like Europe, a country like Brazil, a city like Tokyo, or a neighborhood like Skid Row, you write your content with that area in mind.

This content is more likely to be seen and read by people in those areas when properly configured. People are more likely to stick around when content addresses their local area. In addition, local searches are becoming more common. Your chances of landing a hit are higher with local content.

4. Format Your Content Appropriately

Your plan is humming along, your content is rich with quality prose, and you’ve added some value to your work to keep your readers fixed on your page. What comes next? You have to make sure your content actually looks good when it’s opened on a device. Formatting is key.

Does your blog or website have an AMP version? If not, good luck getting on Google’s feed on Android phones. Have you tested your web design on a variety of devices, including iPads, laptops, and mobile phones? You need to make sure that your content looks appealing and doesn’t overwhelm the reader with text or force them to zoom in frequently.

Remember to double-check your SEO formatting. If everything is ship-shape, you can smash that publish button with pride.

5. Review Results and Adjust

The hardest part of the whole process is waiting to see results. If this is your first content marketing project, you should know that it takes a while for your website to gain visibility and attract viewers. Google virtually ignores newborn websites for the first 4-6 months, after which it may begin to recommend your site in search results, but don’t expect to hit the first page very often.

After a few months of publishing content on a regular basis, you should take some time to reflect on your work and review the data. Which pieces performed well? Which ones performed below your expectations? Did you manage to achieve your goal? If not, how far off were you?

How can you improve your content’s performance? Look at what works on your successful posts to get an idea of what you’ve done right. If you’ve applied these content marketing basics consistently across all of your work, then the likely culprit for an underperforming piece is the topic itself. Not every topic garners the same levels of interest.

Using Analytics

Whether you use WordPress or you’re a creator on YouTube, you’ll have access to analytics that help you understand your content’s performance. There are several metrics that you can focus on to derive insights and make adjustments to your content.


Start by looking at click-through rate. This represents the percentage of people who saw a link to your content and decided to click through. A low number here could mean several things.

The most common explanation for a low CTR is a poorly worded title. There’s a fine line between a great hook and clickbait, which leads many to err on the side of caution. But a little bit of clickbait never killed anyone, especially if you actually are honest about what’s inside your content.

Timing is also a factor here. Obviously, if you publish an article about how to cook a Thanksgiving turkey in the middle of March, you probably won’t see a high CTR. You can optimize your timing by looking at Google Trends to see when people tend to search for certain topics.


Engagement metrics will tell you how much time someone spent on your site, and you might even be able to see which parts of your content were viewed more carefully. YouTube publishes a chart that shows you which parts of your video were watched most.

Try to see where people are losing interest and shore up your content in that area for the future. Keeping people engaged through to the end tells algorithms that your content is worth viewing.

Social Media Metrics

If you’re using social media to promote your content or to supplement your content, pay attention to those metrics. Which topics got the most engagement on social media? Which post did the community comment on more?

If you can tell that your audience has strong opinions about a topic, you may want to do more pieces on that topic in the future. Controversial topics or ones that tend to provoke emotional responses usually lead to more engagement and activity on your platforms.

Ready to Put Your Skills to Use?

If you think you’ve got the content marketing basics mastered, then put them to the test. Get a job as a content writer and use your skills to help businesses grow. Here at SteadyContent, we provide content writing services to businesses looking for a coherent, quality content marketing campaign.

If you’re interested in becoming a content writer, apply for a position here at SteadyContent. If you need content written for your next campaign, we’ve got a team of writers awaiting your orders. Contact us to schedule a meeting.

This Post Has 2 Comments

  1. Leilani Zumwalt

    What’s up to all, the contents on this article is awesome! Keep it up with the good work.


  2. Murray McGrowdie

    I’ve been blogging on and off now because of poor readership and I understand now the value of content with this article

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.