Do you wish that your site was getting more traffic? Would you like to see more visitors actually become paying customers? Or is the task of producing a blog taking your attention away from more pressing concerns? If you answered yes to any of these, you may need to hire blog content writers. Your blog is a crucial part of your business strategy. It’s the first thing that many customers see when they visit you. And if it’s not done properly, it may also be the last.
Ideally, your blog will be doing at least two things really well. There are any number of ways a blog can excel, but we can probably agree that two things matter above all others. First, it should bring people to your site. The whole point of creating web content is so that it gets read. You want to increase your visibility, your authority, and your relationship with your customers. If no one is coming to read it, it’s safe to say that your blog needs an overhaul. Secondly, your blog should help you earn your readers’ business and have them go from “visitors” to “paying customers.” A blog should be informative for your visitors. It should be a pleasure to read, answer major questions, and make the case that your product or service is a good solution. Some business owners go to great lengths to get their blogs to do this––often with mixed results. At some point, a third question arises: is it really worth your time?
The Cost Factor
Over the past ten years, internet marketing has become more nuanced and more competitive. The strategies that worked in the last decade aren’t effective in this one, as both the technology and the market continue to evolve. Do you really have time to keep up with all the trends in SEO, keywords, and web marketing, while also running your business? Blog content writers make a living doing following these trends, and producing articles and posts to match. In fact, over half of web content marketers outsource their blogging tasks to a writer (or group of writers) that can get it done for them.
Benefits of Bloggers
There are a few reasons why they do this. First of all, it saves your business time. Writing a blog is a continual process, and the best results come after the blog has started to accumulate volume. Second, it produces results. It’s more 300% more effective than traditional marketing, and it also has a much higher conversion rate than mailers, newspaper ads, or TV commercials. Third, it protects your blog against the busy times in your schedule––periods where the blog might start to be ignored and fall out of date. If you wind up with a lot of business all at once, it’s entirely possible that the blog won’t seem like the most important thing on the list. But a blog that stops producing fresh content also becomes less effective. If you don’t already have blog content writers, you’re missing out on some of the most cost-effective ways to generate leads.
#1 – You’re Getting Less Organic Traffic
Studies have shown that blog content can increase traffic to your site by as much as 434%. What business owner wouldn’t love to see that sort of boost to their average visibility? There’s a huge audience to be gained through the use of proper keywords and SEO.
Search Engine Strategy
93% of all internet activity begins with a search engine. Customers enter their desired product (or their problem), and Google, Bing, Yahoo, and a host of others get to work, showing them all the places they can go. The companies that position themselves to receive this traffic will get the vast majority of clicks, visitors, and sales. Yet there are many blogs that haven’t been properly designed for this purpose. Like well-written books sitting on the shelves that no one reads, these blogs have failed to do something that “clicks” with potential readers.
The Power of Organic Traffic
Many companies attempt to address this problem by paying for advertising. These banners or “pay-per-click” ads have a few disadvantages, however. First, over half of all laptop and desktop users in the U.S. report using an ad blocker in the last year. There are millions of potential customers who won’t ever even see that ad. Second, you can never be sure if a paid ad is going to someone who actually wants what you’re selling. Marketers know that organic traffic (the kind of visitors that will arrive because of your blog) is absolutely the better way. For one thing, it circumvents ad blockers. And for another, the visitors are choosing to come to you, which means that there is a much higher likelihood that they want your information or product. What does that mean for you? You not only get a boost in traffic, but a boost in the right kind of traffic. We can see this when we look at the statistics on conversion rates.
#2 – You’re Not Seeing Ideal Conversion Rates
Does your site have a high number of bounces, or people who just visit and then leave without becoming customers? If you don’t already have blog content writers by now, you may not be seeing as many visitors actually sign up for your business.
How Blog Content Writers Design Blogs
Professional bloggers create content that accomplishes two things. First, they use SEO techniques to make sure that your page is placing as high as possible on Google’s search rankings. Second, they look for ways to help customers solve their problems by buying your product or service. Blog posts are typically designed as the answer to some question or concern. They are search engine optimized, which will help bring the right customers to the table. The posts contain engaging content, and they finish with some sort of “call to action” that makes the case for the customer following up with a purchase. This may seem like fairly typical stuff, but there’s a reason that it works.
Why Is This Better Than Regular Marketing?
The reason this type of marketing is so effective is that it is specifically crafted to be seen by the very people who need what you are selling. Ordinary marketing can’t do this. Whether it’s a page in the Sunday newspaper, a radio spot, or a mailer, the fact remains that most of the people who hear or read it won’t be interested. With proper SEO, however, the conversion rates skyrocket. Will every visitor become a customer? Of course, that doesn’t happen in the real world. But the difference in percentages is remarkable.
Comparing the Numbers
Traditional “outbound” strategies like mailers and ads work about 1.7% of the time. With SEO content, that number increases to 14.6%. And the best part is that unlike with mailers or newspapers (which need to be reprinted again and again), blog posts only need to be published once. Subsequent posts will help maintain their profile, and posts that are part of a well-maintained site can continue to generate leads and sales for years. How many mailers can say that?
#3 – You’re Losing Valuable Time
Perhaps the biggest concern of all, though, is not just the blog itself. What we often see is that owners are worried about what the blog costs in terms of their personal schedule. Major corporations have entire departments dedicated to their messaging. Whether that’s social media, web maintenance, or their company blog, they can often afford to have someone managing their content full-time.
Small Business Challenges
For a smaller business, this is much less frequently the case. Small business owners often find themselves delegating the blogging to someone who doesn’t have blogging as a primary skill––or the owners are forced to do it themselves if the blog falls behind. Not every business owner makes a good blog content writer (just as not every blog writer could run a business). But all too often, the job falls to someone who doesn’t have the time available to manage it. Blogging shouldn’t be ignored. The benefits are too important. But it also shouldn’t become a millstone around the company neck, or a task that constantly becomes a distraction from other issues. Fortunately, there is an answer.
The SteadyContent Solution
If you’re tired of worrying about the hours it takes to produce your company’s weekly post, then maybe it’s time to consider blog content writers. The SteadyContent system takes advantage of a team model, where we have a dedicated staff ready to look at your site and your business, choose the ideal SEO strategy and create an entire series of posts that will bring visitors to you. Our roster of over 500 individual writers produce millions of words every month, and our special team of editors makes sure that each post matches the specific needs of your business. If you’re ready to take your blog to the next level, you don’t need to become an SEO expert yourself. We have a fantastic trial package that allows you to order a round of blog posts for a special price, so you can see the value for yourself. So get in touch with us with any questions, and we’ll make your company’s blog a great one.