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Why Blog Content Writers Are Thriving in 2019 (and 3 Reasons You Should Already Have One by Now)

Why Blog Content Writers Are Thriving in 2019 (and 3 Reasons You Should Already Have One by Now)

Do you wish that your site was getting more traffic? Would you like to see more visitors actually become paying customers? Or is the task of producing a blog taking your attention away from more pressing concerns? If you answered yes to any of these, you may need to hire blog content writers. Your blog is a crucial part of your business strategy. It’s the first thing that many customers see when they visit you. And if it’s not done properly, it may also be the last.

Blog Basics

Ideally, your blog will be doing at least two things really well. There are any number of ways a blog can excel, but we can probably agree that two things matter above all others. First, it should bring people to your site. The whole point of creating web content is so that it gets read. You want to increase your visibility, your authority, and your relationship with your customers. If no one is coming to read it, it’s safe to say that your blog needs an overhaul. Secondly, your blog should help you earn your readers’ business and have them go from “visitors” to “paying customers.” A blog should be informative for your visitors. It should be a pleasure to read, answer major questions, and make the case that your product or service is a good solution. Some business owners go to great lengths to get their blogs to do this––often with mixed results. At some point, a third question arises: is it really worth your time?

The Cost Factor

Over the past ten years, internet marketing has become more nuanced and more competitive. The strategies that worked in the last decade aren’t effective in this one, as both the technology and the market continue to evolve. Do you really have time to keep up with all the trends in SEO, keywords, and web marketing, while also running your business? Blog content writers make a living doing following these trends, and producing articles and posts to match. In fact, over half of web content marketers outsource their blogging tasks to a writer (or group of writers) that can get it done for them.

Benefits of Bloggers

There are a few reasons why they do this. First of all, it saves your business time. Writing a blog is a continual process, and the best results come after the blog has started to accumulate volume. Second, it produces results. It’s more 300% more effective than traditional marketing, and it also has a much higher conversion rate than mailers, newspaper ads, or TV commercials. Third, it protects your blog against the busy times in your schedule––periods where the blog might start to be ignored and fall out of date. If you wind up with a lot of business all at once, it’s entirely possible that the blog won’t seem like the most important thing on the list. But a blog that stops producing fresh content also becomes less effective. If you don’t already have blog content writers, you’re missing out on some of the most cost-effective ways to generate leads.

#1 – You’re Getting Less Organic Traffic

Studies have shown that blog content can increase traffic to your site by as much as 434%. What business owner wouldn’t love to see that sort of boost to their average visibility? There’s a huge audience to be gained through the use of proper keywords and SEO.

Search Engine Strategy

93% of all internet activity begins with a search engine. Customers enter their desired product (or their problem), and Google, Bing, Yahoo, and a host of others get to work, showing them all the places they can go. The companies that position themselves to receive this traffic will get the vast majority of clicks, visitors, and sales. Yet there are many blogs that haven’t been properly designed for this purpose. Like well-written books sitting on the shelves that no one reads, these blogs have failed to do something that “clicks” with potential readers.

The Power of Organic Traffic

Many companies attempt to address this problem by paying for advertising. These banners or “pay-per-click” ads have a few disadvantages, however. First, over half of all laptop and desktop users in the U.S. report using an ad blocker in the last year. There are millions of potential customers who won’t ever even see that ad. Second, you can never be sure if a paid ad is going to someone who actually wants what you’re selling. Marketers know that organic traffic (the kind of visitors that will arrive because of your blog) is absolutely the better way. For one thing, it circumvents ad blockers. And for another, the visitors are choosing to come to you, which means that there is a much higher likelihood that they want your information or product. What does that mean for you? You not only get a boost in traffic, but a boost in the right kind of traffic. We can see this when we look at the statistics on conversion rates.

#2 – You’re Not Seeing Ideal Conversion Rates

Does your site have a high number of bounces, or people who just visit and then leave without becoming customers? If you don’t already have blog content writers by now, you may not be seeing as many visitors actually sign up for your business.

How Blog Content Writers Design Blogs

Professional bloggers create content that accomplishes two things. First, they use SEO techniques to make sure that your page is placing as high as possible on Google’s search rankings. Second, they look for ways to help customers solve their problems by buying your product or service. Blog posts are typically designed as the answer to some question or concern. They are search engine optimized, which will help bring the right customers to the table. The posts contain engaging content, and they finish with some sort of “call to action” that makes the case for the customer following up with a purchase. This may seem like fairly typical stuff, but there’s a reason that it works.

Why Is This Better Than Regular Marketing?

The reason this type of marketing is so effective is that it is specifically crafted to be seen by the very people who need what you are selling. Ordinary marketing can’t do this. Whether it’s a page in the Sunday newspaper, a radio spot, or a mailer, the fact remains that most of the people who hear or read it won’t be interested. With proper SEO, however, the conversion rates skyrocket. Will every visitor become a customer? Of course, that doesn’t happen in the real world. But the difference in percentages is remarkable.

Comparing the Numbers

Traditional “outbound” strategies like mailers and ads work about 1.7% of the time. With SEO content, that number increases to 14.6%. And the best part is that unlike with mailers or newspapers (which need to be reprinted again and again), blog posts only need to be published once. Subsequent posts will help maintain their profile, and posts that are part of a well-maintained site can continue to generate leads and sales for years. How many mailers can say that?

#3 – You’re Losing Valuable Time

Perhaps the biggest concern of all, though, is not just the blog itself. What we often see is that owners are worried about what the blog costs in terms of their personal schedule. Major corporations have entire departments dedicated to their messaging. Whether that’s social media, web maintenance, or their company blog, they can often afford to have someone managing their content full-time.

Small Business Challenges

For a smaller business, this is much less frequently the case. Small business owners often find themselves delegating the blogging to someone who doesn’t have blogging as a primary skill––or the owners are forced to do it themselves if the blog falls behind. Not every business owner makes a good blog content writer (just as not every blog writer could run a business). But all too often, the job falls to someone who doesn’t have the time available to manage it. Blogging shouldn’t be ignored. The benefits are too important. But it also shouldn’t become a millstone around the company neck, or a task that constantly becomes a distraction from other issues. Fortunately, there is an answer.

The SteadyContent Solution

If you’re tired of worrying about the hours it takes to produce your company’s weekly post, then maybe it’s time to consider blog content writers. The SteadyContent system takes advantage of a team model, where we have a dedicated staff ready to look at your site and your business, choose the ideal SEO strategy and create an entire series of posts that will bring visitors to you. Our roster of over 500 individual writers produce millions of words every month, and our special team of editors makes sure that each post matches the specific needs of your business. If you’re ready to take your blog to the next level, you don’t need to become an SEO expert yourself. We have a fantastic trial package that allows you to order a round of blog posts for a special price, so you can see the value for yourself. So get in touch with us with any questions, and we’ll make your company’s blog a great one.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.