Hiring a content writer for WordPress blogs can sometimes be a risky move because you may not know if it will pay off at the end. You don’t know how talented the writer is, or what they specialize in. Hiring someone who is unfamiliar with your business can lead to unproductive results, ultimately costing you time and money. However, if the content writer is a wordsmith and a master of SEO, then your WordPress blog will see fruitful results and traffic, which ultimately means more engagement for you.
A lot of small to medium businesses, hire a content writer for WordPress blogs. While you are taking care of the financial aspect of your business, the content writer is focusing on your business’s website, SEO, and many other things. Then, after the content writer’s work is done, your website will have the necessary information for clients and visitors, potentially attracting them to do business with you. Although all of that sounds perfectly fitting, there are still a few things you have to familiarize yourself with before you hire a content writer.
Five Questions to Ask Yourself First
Before you hire yourself a content writer for WordPress blogs, there are five questions you have to ask yourself.
1. What Is Your Relationship with Your Readers?
Whenever you write a blog post, it’s a good idea to build trust and relationships with your readers. Not only do your readers grow to know you better as a result, but they can also become fans and frequent visitors. However, if you brand yourself through blogs, what happens if you let a content writer take over?
2. What Type of Content Writer Are You Looking For?
There are many types of content writers out there. Each one has a unique voice and style. Obviously, you need a writer who can fit in with your business and has the knowledge regarding the business.
3. How Do You Plan on Compensating the Writer?
It’s no secret that no one wants to work for free, and that includes content writers for WordPress blogs. Writing content requires research, knowledge, and a set of skills. Try to figure out what you will offer the content writer for their services.
4. Is It a Good Idea to Hire a Ghost Blogger?
A ghost blogger is someone who works behind the scenes, and when the content is all finished up, they put your name instead of theirs as the author of the article. The idea itself is controversial because people feel it’s dishonest. To offer a counterargument, if you yourself are a poor writer and you’re afraid of tarnishing your reputation through your writing, then why not hire someone to do it for you?
5. What Do You Do If Everything Fails?
There is always the possibility that something might go wrong, especially if you make a change to your overall business plans. No reason to panic, though. You can write blogs by yourself, find a new group of content writers, or change the strategy with your current ones. Eventually, you will find a solution.
Where to Find the Best Content Writer for WordPress Blogs
Although content writers can be seen as lifesavers, where exactly are you supposed to find them? Job websites? Social media? Sites like Reddit? Knowing where to find a good and effective content writer for WordPress blogs is important if you want to grow, boost your brand presence, and attract more visitors.
Luckily, all questions that have been asked in the paragraph above can be answered. You can use the Internet to find exactly what you are looking for.
Whether it’s LinkedIn, Indeed, or Monster, posting a position for a content writer for WordPress blogs is the same as posting a position for any other job in the world. You can let people come to you, and then you can review their specialties, skills, and qualifications, ultimately picking the writer that is perfect for you.
Believe it or not, Reddit can produce fruitful results in a matter of days. Reddit pages like r/HireaWriter and r/freelanceWriters might have exactly what you are looking for. Just create a post, explain what your business is about and what you are looking for, and let people come to you. Ultimately, you might end up finding the content writer who will be perfect for you and your blog.
Your Own Website
Another option you can take advantage of would be your very own website. If you are a good writer who gets a lot of visitors but doesn’t have the time to write blog posts on a daily or weekly basis, just let your visitors know that you are looking for extra hands. Better yet, if the visitors are your fans, they can either join you, or direct you to someone they know who can help.
Next up, we will talk about the benefits of hiring a content writer for your blogs.
Ten Things That Will Happen When You Hire a Content Writer for Your WordPress Blogs
What are the benefits of content writers, and how can you grow and become more successful after hiring a content writer for yourself?
You Can Avail the Best Talent in the Field
By hiring a content writer who works outside of your agency or group, you are putting their trust into them. For instance, if you let someone on your team take care of your blog post and it turns out they are a poor writer, you can’t really do anything about that. Sure, you can move on and find another writer, but what if you have a small team? With content writers, if you aren’t satisfied, you can move on to the next writer.
You Save Time
Like we stated before, by letting someone else take care of your blog and website, you can focus on more important things, such as the business itself for example. Doing everything by yourself can drain a lot of time and energy, eventually causing you to fall behind schedule. If you have more people on your team, you can get more done. It’s all about teamwork, and content writers are definitely part of that too.
You Pay for What You Get
To put it simply, by hiring a content writer for WordPress blogs, you are paying for a service. What this means is that you get to save money. You don’t have to buy the content writer a computer or find an office space for them, and you don’t have to spend money on infrastructure, legalities, and other benefits.
You Work with Experts
Professional content writers and those who work in content marketing agencies aren’t a bunch of amateurs who consider themselves good writers–they are professionals. They know what to do, and how to do it. Content writing is something they have trained for, and something they are familiar with. Plus, they have the experience–something they will bring over to you.
You Can Get the Right Content Writer
If your business specializes in a specific field, you obviously need a content writer who also specializes in that field as well. All you have to do is let everyone know what kind of writer you are looking for and what kind of writer you need. Then, once you get yourself enough candidates, you can pick the best one!
Business to Business
Amateur writers can have problems understanding what you are looking for and what you ultimately need. Content writers, on the other hand, already know what to expect. Like previously stated, content writers are professionals who do content writing for a living.
Content Writers Can Provide You with the Solution
If you are struggling with generating traffic on your website or are unable to have your website appear on the front page of search engines, content writers will be able to provide the solution. When it comes to content writing, SEO is a very common practice. You want your website to be at the very top of search engines.
You Get All the Flexibility You Need
If you ever have to take a break or go into a hiatus due to personal or financial reasons, you can let the content writer know about that. Then, you can come back and resume the whole process.
Your Content is Streamlined
With data, content writers and agencies will answer most, if not all of your questions. What keywords are you using? What keywords should you be using? Are you targeting the right people? This is something that content writers are familiar with and can answer.
You Can Produce Content on a Specific Basis
Whether you need a blog post every day, every other day, or every week, content writers will help you out. You just have to let them know and they’ll take care of the rest, while you focus on other things regarding your business.
Now you can see the usefulness of a content writer for WordPress blogs. They can steer your business in the right direction, and if you are ever unhappy with them, you can always move on to the next one. All it takes is patience and research.