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5 Ways Content Creators Can Revitalize a Blog

5 Ways Content Creators Can Revitalize a Blog

Are you trying to find content creators that will get your out-of-date blog up and running again?

If so, you’re not alone.

Many small business owners are sitting on potential gold mines on their websites, in the form of old articles and posts that simply need some tender loving care.

You may not have time to update all your old content, but the rewards are significant.

If a blog overhaul is properly done, you can more than double your organic traffic. According to Backlinko, updating and republishing old posts with new images can result in an increase of 111.37%.

What business wouldn’t love to increase its traffic by over 100%?

Let’s take a look at what’s involved.

How Content Creators Work: Overhaul Basics

What does a “blog overhaul” mean in practical terms?

Realistically, this means hiring content creators to bring your old posts up to speed. Then––and this is important––have the content creators continue to post fresh content so that the blog stays relevant.

Updating now won’t help you for the long haul if you don’t continue to add completely fresh content.

The “refurbishing” process can include re-posting old blog entries so that there are new timestamps, and rewriting any titles that may indicate that they’re outdated.

In addition, the content itself may need to be brought up to speed. Maybe you had a high-traffic post that was relevant in 2015, but it’s dropped in the rankings as readers have determined that it’s no longer as useful as it once was (this is especially true of product reviews or anything tech-related.)

And finally, content creators may need to look at your SEO and keywords. It may be the case that you have some great articles that are simply not catching the attention of Google anymore. Perhaps they used to do that, but keywords are dynamic and change over time.

Making sure that you have current SEO attached to your posts can completely change how many people actually see them in the first place.

There are plenty of SEO strategies in play at the moment, but retooling old content can prove to be one of the fastest and most effective.

Update the Date

Let’s get the most obvious thing out of the way first: dates in the titles.

If you have a post with a year or date in the title, and it’s no longer current, this is going to hurt your rankings.

For some articles, the content will also need to be significantly overhauled. But for others, you may have evergreen content that simply needs a minor change, and updating the date is high on that list.

For instance, if you have a product review site, and a post that lists the “Best Laptops of 2015,” this is one case where you’re going to need a complete rewrite.

But let’s say your site focuses on personal development for professionals in the workplace. An article with a title like “5 Interview Tips to Land You a New Job in 2014” may still contain a lot of advice that will be useful to readers. But the “2014” piece will have them scrolling past it.

In this case, minimal changes may be helpful, but the big part is simply an update to the title.

The Takeaway

Content creators can make sure that you aren’t giving yourself extra challenges by making the material seem less relevant than it actually is.

Update the Content

In many cases, the actual content of the piece is going to need a refresher.

Content creators can look at a pre-existing article and give it new life. There are a couple of ways to do this.

One is to rewrite the piece and link it to the old one. If you have that “Best Laptops of 2015” article, for instance, this is one area where content creators may create an entirely new article, but then link back to the old one.

Another possibility is that the majority of the content can remain unaltered, but your supporting evidence and stats need to be made current.

Let’s say you have a company that sells safety gear. You might demonstrate the need for your safety products by blogging about what happens when people don’t have access to good gear. If your stats are from 2010, though, your post is going to be less persuasive.

The Takeaway

Content creators can do relevant research to bring those stats (and your post) up to speed again.

Interlink to New Posts

Interlinking is another way that old blogs can gain new traction.

If your blog includes a lot of broken links, it’s going to be less effective. Maybe you’re linking to blog posts that you’ve erased, or products you don’t sell anymore.

Maybe you’ve linked to outside sources that have vanished in the intervening months or years.

In either case, an overhaul can help tidy this up.

Google has become more adept in recent years at identifying sites that simply pack their content with irrelevant links. As a result, links that have nothing to do with your article’s content may actually be a detractor rather than an advantage.

And of course, broken links are frustrating for readers, and should be eliminated or updated whenever possible.

At the end of the day, you want to make your site the best possible experience for readers and potential customers.

That means your external links should be current. Your calls to action and sales links should lead to products readers can buy today. And your internal links should all have some intuitive connection to the blog’s main subject.

The Takeaway

Content creators can make sure that your blog posts contain links that all lead somewhere useful for readers. That gives you a much more effective “user experience” as a result.

Focus on New Trends in SEO

Of course, one of the absolute best ways to rejuvenate a struggling blog is to take a look and see if its keywords are still bringing in traffic.

Keywords fluctuate. One recent trend is that web searchers are using the tag “near me” with far more frequency than they were two years ago (such as a Google search for the phrase “tire repair near me”). Part of this may have to do with the increase in mobile searches, which is expected to continue to rise over the next few years.

If you foresaw this trend years ago and have already incorporated it into your SEO strategy, congratulations. You have psychic powers (or just a very good knack for predicting the future).

But if you’re like most people, you incorporate whatever trends are current in order to get traffic now, and you adapt to whatever changes come your way.

Content creators can look at old posts and figure out what the best SEO keywords will be for that content. Then, using a combination of editing and original material, they can produce a new post that has a much better chance of getting noticed in the current climate.

And if you wrote your posts before you really started to consider SEO strategies, you may lack the necessary keywords entirely. In this case, a re-write can significantly boost a post’s ranking in the ever-changing internet landscape.

The Takeaway

If your content is still current, but your SEO isn’t, you’re missing out on readers and potential customers. Content writers can bring a fresh SEO strategy to your material, breathing fresh life into readership.

Continue Posting Fresh Content Moving Forward

You’ve finished bringing your posts up to date, making sure all your links lead somewhere relevant, and all of your content reflects today’s market. What do you do next?

The answer: keep posting.

Google tracks the frequency with which websites post new material. If Google’s archiving software determines that your website is generating significantly more material than it used to be, it will visit more often. It will archive more often. And you will climb in the rankings.

One of the best ways to get noticed more is to continue to post more and use your new posts to interlink to prior articles that are generating the most inbound organic traffic.

A good content company will help you figure out a strategy to ensure that your website continues to get the attention it deserves.

The Takeaway

Content creators can build on top of a successful “site overhaul” by continuing to create new material, using the most effective SEO available today.

SteadyContent: Your Path to Staying on Top of the Rankings

The best way to get your blog back to the top of the rankings is to hire a team that will look out for you, help you revitalize old posts, and help you strategize for the future.

At SteadyContent, our 550 content creators work on new projects every day.

Many of these are brand-new blogs, but we frequently work with small businesses that published blog material in the past.

If you’re looking to bring new life to an old blog, our writers and editors are here to help. We offer a multi-stage process where we make sure you get the best perspective every step of the way.

First, we use state-of-the-art research tools to identify the right SEO keywords for your blog.

After creating an outline, we send the project over to our writers, who create the body of your post.

And finally, our editors re-read the post with an eye to detail, making sure that all the small pieces are in place.

Whether you’re looking to update an old blog or start a new blog from scratch, we’re here to help you make it the best it can be.

We’re currently offering an introductory “trial package” for businesses that haven’t worked with us before. So give us a call, and see what our content creators can do for you.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.