Are you a business owner looking to boost traffic to your company website? If so, it may be time to consider bloggers for hire––SEO specialists who create organic SEO posts that will help you raise the profile of your professional blog.
What Do We Mean By Organic SEO?
“Organic SEO” is a method of drawing visitors to your site naturally, without using expensive ads or marketing campaigns.
When we talk about organic traffic, we’re talking about traffic that occurs without the use of advertising. Organic searches are searches based on user-generated queries (such as a Google search) rather than clicks that are dictated by traditional marketing such as Google Ads.
Organic SEO vs. PPC
These user-generated organic searches account for 51% of all web traffic––just over half of every “click” that takes place.
Paid advertising, meanwhile, accounts for only 10% of web traffic––a far smaller share.
When faced with this imbalance, it’s not difficult to figure out that connecting with that “organic” 51% is going to be a lucrative approach. SEO reaches a much wider audience than PPC (“Pay-Per-Click”).
And that’s where SEO specialists enter the picture.
What Are SEO Specialists?
SEO specialists are blog writers who will use SEO (Search Engine Optimization) to drive this organic traffic in your direction.
There are a variety of ways to do this, but by far, the most effective strategy is to create content in the form of regular blog posts.
So what can these bloggers for hire do for you?
What Can SEO Specialists Accomplish?
There are many different kinds of bloggers for hire, but generally speaking, SEO specialists have a few distinct goals when they create blog posts for you.
They Bring Traffic
SEO specialists work to generate web content that will attract the attention of search engines, and help boost your status on Google’s rankings when it comes to specific searches.
They Engage Readers
In addition to bringing traffic to your site, these content creators will write articles that connect with readers by answering questions that are specific to your customer base.
They Increase Your Conversion Rates
Finally, SEO specialists will help encourage visitors to become customers, by creating links to your products or services. The ultimate goal is to expand your customer base, and organic SEO can generate conversion rates at eight times the effectiveness of traditional marketing.
Is It Necessary to Find Bloggers For Hire?
You may be asking, “why do I need to hire other writers? Can’t I write these posts myself?”
Technically, yes, you can create posts yourself. But it’s going to be a lot harder unless you have a background in SEO, good research tools, the right software, and a lot of spare time on your hands.
But realistically, most business owners are focused on big-picture questions involving their day-to-day business operations. Very few have the time to do all of the research necessary for creating an optimized blog.
If you’re looking to get the most for your time and money, you’re better off investing in a content company that will do this research for you in the most efficient and effective way possible.
How Can a Content Company Accomplish These Goals?
Content companies operate on a large scale (as opposed to freelancers, who are usually just solo writers in business for themselves).
The benefit of a company like SteadyContent is that it has a pool of hundreds of bloggers for hire—each of whom are ready to create posts based on the needs of your particular business.
If your blog requires niche expertise, the company can find the right writer to assign to your work.
The 4 Key Steps of Blog Creation
Additionally, SteadyContent can generate organic SEO content extremely efficiently. We do this by using a team approach to accomplishing each part of the process.
Each of these steps accomplishes something that benefits your business.
#1 Driving Traffic: SEO Specialists Research Keywords
Search Engine Optimization is a dynamic, constantly changing environment. Google will recommend specific websites to searchers based on large data trends. But here’s the challenge: consumer web searching habits shift from one year to the next.
As a result, the effectiveness of certain keywords can rise or fall with the passage of time.
Some keywords that might have attracted a lot of traffic in the past will fall off the radar, while others will become so successful that they will become super-competitive and over-saturated.
When SteadyContent prepares organic SEO for a client, we look for keywords that have just the right balance o attract maximum attention.
We avoid completely relying on keywords that are too “generic.” At the same time, we make sure to steer clear of keywords that are fading, or that have such a low search volume that it won’t bring significant traffic.
After our SEO specialists have selected the proper assortment of keywords that will provide the best return, the writing assignments are sent to the bloggers.
#2 Connecting With Readers: Bloggers Write Engaging Posts
After the SEO research has been finished, we send the list of potential titles and keywords to the client, making sure that everything fits with your blog and your long-term business plan.
After that, our bloggers get to work creating the posts. In each post, we make sure to include the particular keyword multiple times in the body of the article. This will help Google’s archiving software properly identify your site in connection to certain searches.
SEO bloggers look to incorporate these key phrases while also writing quality copy that connects with an audience.
This type of content creates the shortest bridge between you and millions of potential customers.
When done properly, it not only boosts your traffic, but it generates the right kind of traffic. The keywords are optimized for customers specifically seeking answers related to your particular business.
All that means more connections, better customers, and higher conversion rates.
#3 Increase Conversion Rates: Editors Make Sure Everything is Perfect
After the bloggers finish with their posts, one of our dedicated team of over 100 editors looks over the material.
In the editing process, we check for grammar, spelling, and readability. But we also look to make sure that the content has used all the proper keywords, and include strategies for increasing conversion rates.
Proper organic SEO can lead to a 14.6% conversion rate, compared with traditional marketing techniques (which usually operate at around 1.7%).
There are a few reasons for this. The most obvious is that SEO helps select the right visitors to begin with.
If you run a small business that sells novelty neckties, and you send out a mass mailing or take out an ad in the newspaper, it’s a good bet that many of the people who see your ad won’t be in the market for your product.
By using keywords, SEO specialists can ensure that customers searching for phrases connected with “novelty neckties” will wind up finding your site.
But the other reason has to do with the structure and editing of blog posts.
By creating a user experience that lends itself to buying products, and by ending posts with a “call to action,” every post increases the chances that a visitor will sign up for a service, buy a product, or subscribe to a mailing list.
#4 Reliable Posting: The SteadyContent Model Ensures Posts Are Delivered On Time
And perhaps the best part: the team approach helps make sure that you never miss a weekly post.
One of the biggest pitfalls of blogging is that it can be such a challenge to maintain a steady flow of new content to your site. It’s not that a single post is difficult; it’s that the weekly habit of posting new material can easily become a chore.
Businesses that produce their blogs in-house often find that a busy season will cause their blog to suffer, and that will lead to less traffic and fewer customers down the road.
Businesses that turn everything over to a single writer may find that it’s more difficult to rely on one person to do everything in a timely fashion.
The SteadyContent solution takes care of all of this. By using an entire team, we can make sure that your posts are delivered on time, every time.
What This All Means For You
The benefits for business owners are incredible. You get better connections with your audience, higher conversion rates, and more traffic.
But you also get peace of mind, knowing that you don’t have to worry about producing the blog yourself. Our automated process means that you can approve new posts as they come in, or make edits yourself if you like, depending on your preference.
You don’t have to worry about coming up with a new topic every week, writing it, or researching Google search trends in an effort to predict if anyone will actually read your post.
You can have that time back, and spend it on the more urgent pieces of your business instead.
Get Started With SteadyContent
At SteadyContent, our bloggers for hire write millions of words a year. We contract with small businesses all over the globe.
And right now, we are offering new clients a special trial period for new posts at a significant discount.
If you haven’t worked with us before, and you want a low-risk, short-term commitment, this introductory package will show you just what we can do for you. For full information and pricing, get in touch with us today!