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Why Hire Blog Writers? 5 Surprising Trends in 2019

Why Hire Blog Writers? 5 Surprising Trends in 2019

Running a business takes a lot of time and effort. For many business owners, writing a weekly blog is just one more item on their growing to-do lists. That’s why many owners have discovered a better solution: hire blog writers to do it for them.

First off, if you’re not already producing a blog for your company website, you are missing out on a vital audience.

More and more customers are looking to the internet first when they are trying to get their questions answered, or to find a place to spend their money. Savvy companies know that creating material that answers these questions will get them additional visitors (and potential customers).

You may ask: how big a difference can one blog really make?

Blogging is important enough that marketing firms focus on it. According to a recent HubSpot study, 53% of marketers consider blogging to be their top marketing priority. And companies that blog regularly receive 97% more links to their websites.

In addition, blogs that focus on SEO leads continue to have a close rate of around 14.6%, while traditional outbound marketing is languishing at 1.7%. For converting audience to customers, there isn’t any comparison.

Web content remains an effective and low-cost method of generating leads and business.

Now the question becomes: do you write the blog yourself, or find someone to do it for you?

The Need to Stay Current

Even if you recognize the value of optimized content, you may ask why you should turn the actual writing portion over to somebody else.

There are a few reasons to hire blog writers.

First off, you save time.

Acknowledging a blog’s usefulness doesn’t solve your time management challenges. You still have a lot of other things to do when running your company, and you may find that it’s difficult to produce a professional blog at a regular rate, especially when things get busy.

You may also find that the blog isn’t getting you the results you’re hoping for.

Having a dedicated content writing company that specializes in SEO strategy can get your blog noticed. On top of that, there’s another advantage that not everyone considers.

While the need for quality content has not changed, the style of that content has evolved.

Hire Blog Writers to Stay Ahead of the Curve

Writing a blog in 2019 isn’t the same challenge as it used to be in 2014, or 2010, or 2002.

Business owners who tackle blog writing entirely on their own will have to research SEO strategies and familiarize themselves with trends.

Then, after six months or a year, when the internet landscape inevitably changes, they must learn all over again.

When you hire blog writers, you not only solve the problem of keeping your blog up to date in terms of posting frequency, you also make sure that your blog stays current with the latest trends.

Over time, this represents a ton of time saved.

Not only do you save the time writing the blog, but you also let someone else stay current with the strategies necessary to keep it effective.

5 Significant SEO Trends of 2019

What are some considerations that blog writers need to take into account?

#1: User Intent

Most people are familiar with “user experience” or “customer experience,” which is the goal of creating the best possible encounter for anyone visiting or using a site.

The basic idea is to put yourself in your customer’s shoes, and to imagine what their experience will be.

“User intent” goes one step further. Instead of simply asking “what will it be like when the customer gets here?”, User Intent seeks to determine what brought the customer there, to begin with.

Instead of putting yourself in the customer’s shoes at the point of arrival, you’re asking what causes them to search for you in the first place.

By creating blog posts that anticipate user’s unsolved problems or unanswered questions, your blog becomes a solution for the user, potentially in the form of sales as well as information.

Optimizing the site for these questions is a big part of SEO in 2019, and it only looks to become more important in 2020.

#2 Pairing Quality Content With User Intent

Of course, if a user comes to your site to find the answer to a question, they are only going to stick around if they find a clear and engaging answer.

Quality content is never going to go out of style. If your content is formatted to be a response to a user query, it needs to be well-written. That way, it can quickly bridge the gap between the user’s question and your point of sale.

Answer the customer’s question, and then provide the ideal solution through your business.

As we move into 2020, quality content is becoming even more crucial for business blogs. Google’s archiving software has become more sophisticated and is becoming more adept at recognizing pages that are all SEO and zero substance.

#3 Optimizing for New Technologies

Another of the things we’ve seen lately is how search engines have adapted to new technologies such as smartphones.

These days, 60% of Google searches take place on mobile devices (and that number is rising). As we forge ahead, roughly two of every three visitors to a website will see it through a small mobile screen as opposed to a large monitor.

Clunky, complicated information will be much more difficult to digest than simple and direct content.

Devices such as Amazon’s Echo and Alexa are seeing a surge in popularity and are accounting for higher shares of searches. Blog information isn’t only being accessed via Google, but through Amazon and Apple as well.

Mobile optimization is more critical than ever for commercial sites. It’s not enough to have a site that looks good on a desktop or laptop screen. Whether it’s a home site or a company blog, it has to be accessible and readable on a smartphone browser.

#4 On-Page Search Engine Optimization

Although a lot has changed in the last few years, this is one fact that has stayed consistently true. Having relevant on-page content, like the kind one finds on a blog or on the home site itself, is still the preferred method of search engine optimization.

If you have the right content, people will find your site.

This means that the actual text in your blog or on your site is still crucial. It is this specific text that helps Google archive your website and classify it properly.

When you hire blog writers who are adept at using targeted keywords and phrases to catch the attention of Google, you raise your profile in the rankings. In 2019, this remains as true as ever.

#5 Featured Snippets

When you use Google Search, one feature you may notice is a small box with the title “People also ask” at the header. This box aims at answering people’s most common questions as quickly as possible.

For instance, if you google the phrase “featured snippet,” the box appears with these top questions listed:

“What is a featured snippet?”

“How do you become a featured snippet?”

“Why are featured snippets important?”

Under each of these questions is a link to a website: this is the coveted “featured snippet” position. These are the websites that Google considers to give a quality answer to the user’s question.

So why is this important? As you can probably guess, these sites can gain significant traffic because of being highlighted in this space.

Users know they can get a speedy reply and don’t have to waste a lot of time scrolling. They can click and get an answer, and the sites with the best answers reap the benefits.

2020 and Beyond

Maintaining a professional blog is a long-term process. Blogs aren’t going away any time soon, and (if you plan on having your business stick around for the long haul too), it helps to think about it as a marathon and not a sprint.

The best results come over time, as the cumulative mass of a blog begins to snowball.

And this is where it can be a real asset to hire blog writers.

Over the next several years, blogging styles are going to change in response to new technology and evolving user habits. Blog writers can help keep your blog tuned into those changes, so that it never falls behind––in substance or in style.

How to Hire Blog Writers at SteadyContent

At SteadyContent, we’ve been producing high-quality blog posts for our clients since 2010.

Our 550 writers create millions of words a year, and our team of SEO researchers helps businesses stay ahead of the curve.

We produce both long and short-form blog posts, with varying levels of frequency, depending on your needs. Additionally, we currently have an introductory package that lets first-time clients try our posts for a significant discount.

If you’re looking to get a blog started (or to inject life into a blog that needs a boost), we’d love to hear from you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.