Blogs are both a popular pastime and a powerful source of revenue for online businesses. Blogging for fun can turn into a lucrative business on its own, but when coupled with a proper business, a blog can boost visibility and help convert more viewers into customers. It’s no wonder that there are over half a billion active blogs! However, you might be surprised when you learn that many of these blogs are run by ghost bloggers.
This is nothing new. Ghostwriters have been in the business for as long as professional authors have. Nevertheless, demand has shifted away from print material and onto online spaces. That means that there’s much more demand for ghostwriters online, and since blogs have become the dominant form of online content, nearly everyone needs a ghost blogger.
What Do Ghost Bloggers Do?
There’s no single easy answer to this question. While it’s entirely possible for a blog under one person’s name to be run completely by a ghost blogger, in practice the blog owner and ghost blogger work together more often than not. Generally, the blog owner establishes topics and keywords, and the writer creates the content.
Blog owners may edit and publish the final text, or they may put their trust in their ghostwriter and let them upload their work as is. Some bloggers hire a ghostwriter specifically for a new column or segment while still actively blogging themselves. There’s a whole spectrum of activity when it comes to ghost blogging.
So why are so many bloggers and businesses turning to these anonymous writers? It’s simple. Ghost blogging can improve the visibility of your blog, or your business if you choose to use a blog to add extra content to your website. It’s a tried and true method. Here’s how it works.
How Can Ghost Bloggers Make Your Website More Visible?
Regardless of why you blog, there’s one rule that drives all content online: Views lead to sales. The more people see your content, the more likely they are to end up on your sales page and make a purchase. Even if all you do is blog for fun and earn some ad revenue on the side, those extra views translate to more clicks on those ads you run.
Adding a ghost blogger to your team will have an impact on your views over time. They can expand your reach to new audiences, increase the total content on your blog, and even improve your site’s search rankings.
Casting a Wider Net
A fishing boat reels in a larger catch when it has a wider net. The same is true of your blog. When you cover more topics, you make your net wider. Each post is yet another search term that could lead to someone finding your blog.
So, the more content you post, the wider your net will be. This is where we begin to run into problems when we try and blog on our own. There’s just only so much a single person can do. The most successful blogs have always had a team of writers who covered different topic areas and created a massive net.
Consider the example of Deadspin, which was one of the leading sports blogs online prior to its hostile takeover by G/O Media. At its peak, this site featured regular contributions from at least 8 different individuals, which made it possible to cover virtually every sport under the sun. The original crew was mostly focused on NBA and NFL news, and only after adding more writers did it grow to become a behemoth worth millions.
Frequency Generates More Views
How often you post has a massive impact on your blog’s growth. This is true of any content medium, whether it’s a podcast, YouTube channel, or a blog. If you post weekly, your readers will catch on and work your blog into their weekly routine. But if you post daily, they’ll check back in every day.
That means that not only are you making your net bigger, but you’re also making sure that people keep swimming into it. Blogs that post multiple times in the same day create an even greater craze. Your readers will check back in every couple of hours just to see if they’ve missed a new post!
Once your blog becomes an essential part of your readers’ day, your ad revenue and sales will follow. The key is to post as much as possible, and you’re going to need extra hands to make it happen.
Everyone knows that SEO is the bedrock upon which successful websites are built. However, not everyone executes their SEO to perfection. Ghostwriters typically come from SEO backgrounds and have lots of experience with SEO. Bringing a ghost blogger onboard can boost your collective SEO knowledge and improve your search rankings across the board.
Your professional ghost blogger might even be able to help you with keyword research. There are lots of SEO tools that can give you suggestions on what to write about. Experienced ghostwriters know that when the well of ideas runs dry, these tools can provide a spark of inspiration that won’t go to waste.
In addition, your increased post frequency will help your site’s ranking. Algorithms like to see a website that posts frequently. Your posts can include more backlinks and references to your own content, thus driving even more reader activity once they get sucked into your site.
Is Using a Ghost Blogger Unethical?
Let’s address the elephant in the room. Many people feel that hiring a ghostwriter is unethical because you are deceiving your readers in some way. However, at the end of the day, what matters is the content, not the writer.
If you read serial novels as a child, perhaps R.L. Stein’s Goosebumps series or K.A. Applegate’s Animorphs series, you were reading ghost-written work. The author outlined each novel and the arcs that would be taken from book to book, but in reality, a team of ghostwriters penned most of the words you read.
When you first learn that, it might sting a bit. But then you remember all the good times you had reading those books and realize it doesn’t matter! The same is true of your blog: If the content is good, it shouldn’t matter who wrote it.
More Ghosts Than You Know
By the end of this article, you’re probably going to feel like Bruce Willis in The Sixth Sense. While hard statistics are difficult to come by, it’s estimated that at least half of the books on bestsellers lists had a ghostwriter involved. When it comes to blogs, the majority of company blogs have at least one ghost blogger on staff.
Many of the articles you’ve read have probably been ghostwritten and you weren’t even aware of it! It’s such a big business. Don’t shy away from it. Embrace it and use it to your advantage.
How to Get a Ghost Blogger
If you’re looking for a ghost blogger to help you produce more content, or to optimize your existing content with the latest SEO practices, you’ve got plenty of options. However, not all of these are ideal. Finding a single writer who can do your work in a way that matches your style and tone can be a real headache.
The easiest way to get ghost a ghost blogger is to reach out to SteadyContent. We have a whole team of ghostwriters that can handle anything you need. Contact SteadyContent today to schedule a meeting. We can review your blog or your plans and help you succeed.