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Hiring Blog Writers? Here Are 4 Things You Need to Know

If you’re a small business owner who is starting the process of hiring blog writers, you’ve probably realized that you can benefit from some extra help when it comes to producing your company’s blog.

But you may not know what exactly needs to be done.

And as a result, you may also not know the right strategy, or the right blog company to work with.

Fortunately, there are a few quick things you can do to make sure you’re hiring blog writers the right way.

Benefits of Hiring Blog Writers

While the process of hiring blog writers can be stressful for some, it doesn’t need to be that way.

In fact, in the long run, easing stress is one of the biggest benefits of hiring a blog company.

Benefit #1: More Free Time

“Saving Time” ranks #1 on the reasons people hire a professional blog writer.

The reason is that weekly posts add up over the months and years.

The average length of long-form content (the kind that gets shares and links and drives sales) is usually somewhere between 1000 and 2000 words.

For a professional writer, this might typically take 90 minutes to 4 hours, depending on the size of the article and the level of research required.

But for many people who aren’t used to writing large amounts daily, this can often take much longer.

For beginners, the time spent is usually at least doubled.

That means that if you’re writing a 2000-word article every week, this might use up almost an entire workday (or it will take a significant piece of your weekend).

Even if you’re a little more efficient than a beginner, there’s no way around it: writing takes time.

Hiring blog writers is a quick way of getting that time back again.

Benefit #2: More Website Traffic

Blog writers also specialize in incorporating SEO in their work, which will drive traffic to your site.

In today’s world, SEO content really is king.

In some, SEO has proven to be roughly twenty times as effective as buying pay-per-click ads.

All that means it’s not only more cost-effective; it’s more effective, period.

If you want to bring people to your website, blog writers are the smart way to do it.

Benefit #3: Higher Conversion Rates

When done properly, conversion rates for SEO visitors usually sit at around 14%-15%.

That’s a phenomenal upgrade from the 1.7% seen from traditional marketing methods like television commercials, mailings, and newspaper ads.

The data is overwhelmingly supportive of SEO content as the best way of getting people to your site, especially if you’re not Amazon, Walmart, or some other enormous corporation that everyone has heard of.

That being said, there are a few ways to make the most of your blog, and to make sure that you get the right results from your blog company.

What You Need to Know Before Hiring Blog Writers

In order for you to get the most out of your blog writing team, you’re going to want to communicate with them at the outset.

At the very least, you want to get several essentials established.

So what do you need to know first?

#1 – Know Your Business Goals

Specifically, know what your business goals are in relation to your blog.

For many small businesses, typical goals will simply be a desire to bring new visitors to the company site, and to improve sales by maximizing conversion rates.

But getting specific can also help you do this effectively.

Is there a particular service that your company really specializes in?

Is there a new product that you want to highlight? Or do you have a product that has been a “top seller” for you for years?

By communicating these details to your blogging team, they can tailor their posts to fit your long-term strategy.

The ability to corner a “niche” market can be every bit as lucrative (if not more so) than the ability to rise in Google rankings for more generic searches.

Which brings us to the second point: monetization.

#2 – Know Your Monetization Strategy

How is your blog going to bring you business?

Typically, a good blog should include a balanced mix of two elements.

The first element consists of information-rich posts, which will bring customers to your site and provide them with answers to questions they are likely to have.

The second element consists of monetization posts. These will vary depending on your website or business.

For some, it might be highlighting a product, while for others, it could be encouraging customers to sign up for a service or subscription.

Whatever the case, you’re going to get a huge head start if you can answer the question: “what will ideally happen when a visitor comes to my site?”

By establishing this answer early on, you set yourself up for success months and years down the road.

#3 – Know Your Audience

Of course, in order to do this, you want to know your audience.

Blog writers create blog posts for a wide range of businesses and audiences. They can adjust their style to be more humorous and laid-back, or more informative and by-the-book.

When it comes to your blog, it’s crucial to strike the right tone, both for the audience and for the material.

#4 – Know Your Desired Level of Involvement

Are you the sort of person who wants to be involved in the creation of the blog? Or are you someone who is more interested in letting someone else figure it out?

In either case, it’s good to have some idea of this in the planning stages.

The structure of a blog is important. By communicating any ideas you have ahead of time, you can maximize the bloggers’ effectiveness, and make sure that you have the chance to add the content you envision.

If you have a few ideas that can become “tentpole posts” (articles that draw traffic), the blog company can set these up, while also providing “support” articles that will help monetize these to their full potential.

How a Blog Company Can Help

Once you’ve done some thinking about these four major questions, you can turn it over to the blog company.

SteadyContent and its writers will turn your creative ideas into a long-term strategy for driving traffic and boosting profit.

Achieve Your Business Goals

When it comes to achieving your business goals, a blog company can help you target the SEO content that is being added.

One of the ways we do this at SteadyContent is to focus on the search “intent” of search engine users.

The keywords are important, but the meaning behind them is, too.

We use the best data-driven research software in order to “look under the hood” of the searches being done––and the profit being generated by them.

Maximize Monetization

Hiring blog writers from a company is an excellent strategy to make sure you monetize effectively.

Why is this the case?

When you work with a company, you get multiple people looking over your posts. Some will figure out the best way to drive traffic and monetize, while others will get the post written and make sure it’s well-edited.

This is one of those places where a company has a few advantages over a solo writer. Professionals who specialize in SEO can focus on that part of the process, while writers are free to focus on creating the best writing, based on the data they’ve been given.

At SteadyContent, you get a whole team from start to finish. SEO researchers, writers, and editors double-check the content every step of the way.

By utilizing our entire team, you get the best people working on each stage of the process.

Connect With Your Audience

SteadyContent has worked on blogs for hundreds of small businesses just like yours, with locations all over the world.

We’ve written posts for industries including medical practices, information technology, and even businesses dealing in heady industrial equipment.

In each case, we keep the specific tone and intent of the target audience in mind.

Work With Your Desired Level of Involvement

When hiring blog writers, many business owners look for a completely hands-off solution. They want to save time, turn it over to the pros, and not think about it more than they have to.

There’s nothing wrong with this “set it and forget it” approach. Reputable content creators should be able to provide SEO-driven posts without constant oversight and input from the business owners.

But maybe you’re an owner who wants to remain involved in the company’s blogging process.

Maybe you have ideas about several “key” topics, but no time to write them, or figure out how to do the SEO research.

Maybe you have a lot of old posts you want to update, so that they interlink with new content that’s being written.

If that’s the case, then you want to look for a content company that provides flexibility when it comes to working with you.

After all, a small business is unique and personal––not a cookie-cutter operation (unless you happen to be selling cookie cutters).

The best content creators will be like this, too. Small business-focused and ready to strike the right balance for your individual needs.

SteadyContent: Your Personal Team

At SteadyContent, we provide just this sort of personalized approach.

We know that business owners get into the process of hiring blog owners for many different reasons, and because of this, we tailor our content to fit the company.

We’re excited to help you build your business through smart, data-driven blogging techniques.

We offer a wide range of packages, including a discount “trial package” for owners who want to give our service a try for a short amount of time.

If you have more questions, call us today!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.