If you’re a small business owner who is starting the process of hiring blog writers, you’ve probably realized that you can benefit from some extra help when it comes to producing your company’s blog.
But you may not know what exactly needs to be done.
And as a result, you may also not know the right strategy, or the right blog company to work with.
Fortunately, there are a few quick things you can do to make sure you’re hiring blog writers the right way.
Benefits of Hiring Blog Writers
While the process of hiring blog writers can be stressful for some, it doesn’t need to be that way.
In fact, in the long run, easing stress is one of the biggest benefits of hiring a blog company.
Benefit #1: More Free Time
“Saving Time” ranks #1 on the reasons people hire a professional blog writer.
The reason is that weekly posts add up over the months and years.
The average length of long-form content (the kind that gets shares and links and drives sales) is usually somewhere between 1000 and 2000 words.
For a professional writer, this might typically take 90 minutes to 4 hours, depending on the size of the article and the level of research required.
But for many people who aren’t used to writing large amounts daily, this can often take much longer.
For beginners, the time spent is usually at least doubled.
That means that if you’re writing a 2000-word article every week, this might use up almost an entire workday (or it will take a significant piece of your weekend).
Even if you’re a little more efficient than a beginner, there’s no way around it: writing takes time.
Hiring blog writers is a quick way of getting that time back again.
Benefit #2: More Website Traffic
Blog writers also specialize in incorporating SEO in their work, which will drive traffic to your site.
In today’s world, SEO content really is king.
In some, SEO has proven to be roughly twenty times as effective as buying pay-per-click ads.
All that means it’s not only more cost-effective; it’s more effective, period.
If you want to bring people to your website, blog writers are the smart way to do it.
Benefit #3: Higher Conversion Rates
When done properly, conversion rates for SEO visitors usually sit at around 14%-15%.
That’s a phenomenal upgrade from the 1.7% seen from traditional marketing methods like television commercials, mailings, and newspaper ads.
The data is overwhelmingly supportive of SEO content as the best way of getting people to your site, especially if you’re not Amazon, Walmart, or some other enormous corporation that everyone has heard of.
That being said, there are a few ways to make the most of your blog, and to make sure that you get the right results from your blog company.
What You Need to Know Before Hiring Blog Writers
In order for you to get the most out of your blog writing team, you’re going to want to communicate with them at the outset.
At the very least, you want to get several essentials established.
So what do you need to know first?
#1 – Know Your Business Goals
Specifically, know what your business goals are in relation to your blog.
For many small businesses, typical goals will simply be a desire to bring new visitors to the company site, and to improve sales by maximizing conversion rates.
But getting specific can also help you do this effectively.
Is there a particular service that your company really specializes in?
Is there a new product that you want to highlight? Or do you have a product that has been a “top seller” for you for years?
By communicating these details to your blogging team, they can tailor their posts to fit your long-term strategy.
The ability to corner a “niche” market can be every bit as lucrative (if not more so) than the ability to rise in Google rankings for more generic searches.
Which brings us to the second point: monetization.
#2 – Know Your Monetization Strategy
How is your blog going to bring you business?
Typically, a good blog should include a balanced mix of two elements.
The first element consists of information-rich posts, which will bring customers to your site and provide them with answers to questions they are likely to have.
The second element consists of monetization posts. These will vary depending on your website or business.
For some, it might be highlighting a product, while for others, it could be encouraging customers to sign up for a service or subscription.
Whatever the case, you’re going to get a huge head start if you can answer the question: “what will ideally happen when a visitor comes to my site?”
By establishing this answer early on, you set yourself up for success months and years down the road.
#3 – Know Your Audience
Of course, in order to do this, you want to know your audience.
Blog writers create blog posts for a wide range of businesses and audiences. They can adjust their style to be more humorous and laid-back, or more informative and by-the-book.
When it comes to your blog, it’s crucial to strike the right tone, both for the audience and for the material.
#4 – Know Your Desired Level of Involvement
Are you the sort of person who wants to be involved in the creation of the blog? Or are you someone who is more interested in letting someone else figure it out?
In either case, it’s good to have some idea of this in the planning stages.
The structure of a blog is important. By communicating any ideas you have ahead of time, you can maximize the bloggers’ effectiveness, and make sure that you have the chance to add the content you envision.
If you have a few ideas that can become “tentpole posts” (articles that draw traffic), the blog company can set these up, while also providing “support” articles that will help monetize these to their full potential.
How a Blog Company Can Help
Once you’ve done some thinking about these four major questions, you can turn it over to the blog company.
SteadyContent and its writers will turn your creative ideas into a long-term strategy for driving traffic and boosting profit.
Achieve Your Business Goals
When it comes to achieving your business goals, a blog company can help you target the SEO content that is being added.
One of the ways we do this at SteadyContent is to focus on the search “intent” of search engine users.
The keywords are important, but the meaning behind them is, too.
We use the best data-driven research software in order to “look under the hood” of the searches being done––and the profit being generated by them.
Hiring blog writers from a company is an excellent strategy to make sure you monetize effectively.
Why is this the case?
When you work with a company, you get multiple people looking over your posts. Some will figure out the best way to drive traffic and monetize, while others will get the post written and make sure it’s well-edited.
This is one of those places where a company has a few advantages over a solo writer. Professionals who specialize in SEO can focus on that part of the process, while writers are free to focus on creating the best writing, based on the data they’ve been given.
At SteadyContent, you get a whole team from start to finish. SEO researchers, writers, and editors double-check the content every step of the way.
By utilizing our entire team, you get the best people working on each stage of the process.
Connect With Your Audience
SteadyContent has worked on blogs for hundreds of small businesses just like yours, with locations all over the world.
We’ve written posts for industries including medical practices, information technology, and even businesses dealing in heady industrial equipment.
In each case, we keep the specific tone and intent of the target audience in mind.
Work With Your Desired Level of Involvement
When hiring blog writers, many business owners look for a completely hands-off solution. They want to save time, turn it over to the pros, and not think about it more than they have to.
There’s nothing wrong with this “set it and forget it” approach. Reputable content creators should be able to provide SEO-driven posts without constant oversight and input from the business owners.
But maybe you’re an owner who wants to remain involved in the company’s blogging process.
Maybe you have ideas about several “key” topics, but no time to write them, or figure out how to do the SEO research.
Maybe you have a lot of old posts you want to update, so that they interlink with new content that’s being written.
If that’s the case, then you want to look for a content company that provides flexibility when it comes to working with you.
After all, a small business is unique and personal––not a cookie-cutter operation (unless you happen to be selling cookie cutters).
The best content creators will be like this, too. Small business-focused and ready to strike the right balance for your individual needs.
SteadyContent: Your Personal Team
At SteadyContent, we provide just this sort of personalized approach.
We know that business owners get into the process of hiring blog owners for many different reasons, and because of this, we tailor our content to fit the company.
We’re excited to help you build your business through smart, data-driven blogging techniques.
We offer a wide range of packages, including a discount “trial package” for owners who want to give our service a try for a short amount of time.
If you have more questions, call us today!