Are you looking at hiring website content writer services?
Before you do, ask yourself an important question. Which do you like better:
Getting the most bang for your buck?
Or wasting money on an ineffective service?
Of course, when it’s phrased like that, everyone is going to answer “getting the most bang for my buck.”
But in reality, many small business owners are actually defaulting to the second option, simply by not taking care of a few little things that maximize the quality of their posts.
If you’re hiring content writers to create your blog and increase your internet presence, that’s a savvy move. But if you’re not also taking advantage of what your content company has to offer, you could only get a fraction of the benefits that great web content can bring.
So what do you do, once you’ve made the decision to hire blog writers? How do you make sure you’re getting the most out of your investment?
Tip #1: Give Them Plenty Of Information Up Front
This is one of the very first things you can do to help any website content writer services.
When you start working with a new service, you’re often asked to answer a few questions about your business.
The basic rule: a little more information is usually better than not enough.
This doesn’t mean you have to do a ton of work or outline topics for dozens of posts. Hopefully, any content company should be able to figure that out.
But a little extra information goes a long way, and it’s especially useful in a few cases.
You Have a New Business
The first instance is if you’re a new business. Your content writers will research you to see what information is already posted about you. That could mean your own website, customer reviews on Yelp, or even previous blogs or WordPress content that you’ve published yourself.
But if you are just getting started, then there probably is not going to be that much about you yet. So, in this case, your writers are going to need all the help they can get.
What are your goals? What do you want the tone of the blog to be? Do you want something that’s more informal and conversational? Or do you prefer a more educational, formal voice?
Set the tone with your blog early, and you also will reach your customers the way you want to.
You’re Going In A New Direction
The second instance to provide more information is if you’re heading in a new direction.
Maybe you’ve recently rebranded, refocused your business, or relocated. This is something your content writer should know.
It’s possible you’re starting a new blog to reflect a recent change in direction for your company. That’s a crucial time for any business, and a great time to start putting out fresh content.
However, if there’s a lot of “old” web information floating around about your business, it will definitely help your writers to know what to incorporate, and what to avoid.
You Have Nothing On Your Site
The third and final instance to supply more information: you have an empty website.
Sometimes, a company will look for content writing, but provide no information beyond a few empty (or sometimes even broken) links. Typically, this is the result of an old site that doesn’t work anymore.
Needless to say, that’s not going to help anyone.
Regardless of the added challenge for the writer, you’re going to do yourself a huge disservice if you assume “all the info is on the site” without checking to make sure. It doesn’t happen often, but it’s better to make sure that all your sources are current.
Speaking of staying current…
Tip #2: Connect Your Social Media
We can’t stress this enough: it is absolutely critical to build and leverage your social media following.
Why is that important to do all that extra work? Can’t people just visit the site directly?
Think about it this way. Few people look at a specific blog or business on a daily basis. Even if it’s a favorite place they shop frequently, there will be many days where there is too much else for them to do. They’re not going to check to see if (maybe) you’ve posted something new on the blog—and yet, these same people are on Twitter, Facebook, or Pinterest multiple times in that same day. Sometimes they’re visiting multiple times an hour.
When you have your blog hooked up to your social media outlets, you automatically let your top customers know when you have new material posted. That gets you more notice, more visits, and higher rankings.
Integrating a blog and social media is part of what you should expect from any good website content writer services.
And the best part: if you work with your content company to set that up in the beginning, it should become easily automated, so you don’t have to worry about it later.
That doesn’t mean you should completely ignore your blog…
Tip #3: Stay Involved With Your Website Content Writer Services
Yes, yes, we know… you hired content writers so that you wouldn’t spend a ton of time on the blog.
And hopefully, your writers are saving you a lot of time, so you can pay attention to the other important parts of your business.
However, it’s good to take a peek in from time to time and make sure everything is staying on the right track.
If something has gotten confused; if there’s been a miscommunication about what your goals are, or what sort of topics you want to focus on, it’s better to know sooner.
The best approach is to be active upfront. Provide details, and a little direction. Then watch as the posts roll in, read them, and make sure they’re meeting your satisfaction.
If you’ve already vetted your content company, then you’re probably fairly confident about the quality of the work they do. But it’s better to be safe than sorry.
There’s one last thing to make sure you investigate…
Tip #4: See If They Offer A Trial Period
Reputable companies should have confidence in their products.
With website content writer services, that means having confidence in the blog posts they’re creating.
As a result, many of the better services will have a low-risk, short-term trial period that lets you see if they’re a good fit for you.
Creating a blog is a long-term, collaborative exercise. Content companies know you don’t want to be locked into that operation without getting a feel for it first. If you’re still in the phase where you’re “shopping for website content writer services,” you should always check and see if there’s a sample size on the menu.
The great thing about this is that you can also get a sense for what ideas you have for a long-term blog. For instance, if you like a company’s writing, but you want them to focus on a specific product or service, you can establish that early in the process.
Just like you wouldn’t buy a car without test-driving it, you always want the option to make sure you like the product you’re buying. A content company that offers an introductory period is one that signals that it has confidence in its product.
Bonus Tip: Hire SteadyContent
When you work with SteadyContent, you can do all these things easily. Connect social media, give feedback, determine the topics of your content, even check out our trial period.
We want your business to succeed. We want to provide you with the tools and the content to make sure that happens for you.
Our system gives you more than just “a large amount of SEO content.” Yes, the content is part of the equation. But more than that, with SteadyContent, you get a team that is looking out for you.
Part of the reason our SEO research is so effective is that we recognize that the internet is a constantly shifting landscape. We’ve been providing quality content since 2010, but what worked back then doesn’t always work today.
We’re always searching for ways to improve our SEO strategies, using the best tools available today. And because this business was built from the ground up, we have a personal understanding of the needs of other small business owners.
We view all our clients as collaborators, creating business opportunities by using proven methods to drive web traffic.
When you work with SteadyContent, you’re working with a successful team that has thrived in a fast-paced business. And we want to help you thrive, too.
So please, ask to see a sample of our portfolio, and the posts we’ve done for countless other companies. Or check out our current introductory trial period, and get a glimpse of what we can do for you.