Hiring Blog Writers? 5 Things You Should Know BEFORE You Do | SteadyContent
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Hiring Blog Writers? 5 Things You Should Know BEFORE You Do

If you’re a small business owner looking to expand your online presence, you probably know that generating content is one of the fastest (if not THE fastest) ways of doing this. And if you’re still getting up and running, you may also not have a writer on staff yet, and that means hiring blog writers remotely, or on a temporary basis.

But how do you go about doing that? What’s the best approach?

Typically, business owners will seek out freelancers to help them with their content creation. The benefit here is obvious: you don’t have to worry about a long-term commitment, and once posted, the content can continue to drive interest for months or even years.

Nevertheless, there are a few different methods, and some of them are much simpler than others.

The Danger of Doing Too Much

One route might be to put together your own team. After all, you know you need a lot of blog posts, probably at least one post a week, if you’re serious about driving customers to your site.

So you put out a notice on Craigslist (or any other hiring site) and see what you can find. When you start out, this might seem like the ideal solution. You hire writers on an individual basis, and you no longer have to worry about managing the blog yourself.

Except now, you have to manage the writers. And that can be just as much work.

Here are a few things to know before you go this route:

1: You Still Have to Develop a Strategy

Even if you hire freelancers, you have to get them all on the same page. Make sure they’re writing on-brand, on-message, and on time. This can be a little tricky if the freelancers are each working in their own style, having developed their own preferences.

The writers need direction. Ultimately, the burden is still going to be on you. And the tricky thing is that rather than dealing with one writer or one company, you’ve got several you have to manage.

The other solution is just to put all of the responsibility of writing the blog on one freelancer. That will solve the issues of consistency, and make your strategy more consistent… but what happens if that freelancer fails to deliver in a timely fashion?

2: You Still Need to Coordinate a Production Schedule…

As the main point of contact for your bloggers, you need to manage the schedule and make sure new content is being posted every week. That’s not so bad if you’re dealing with just one person at a time, but if you’re talking to different writers in different time zones, it can quickly turn into a logistical headache.

3: …And Coordinate Topics

Typically, owners think about hiring blog writers based on their expertise in a specific field, or their ability to create quality content in a timely fashion. However, producing an entire blog is something that takes more than just good writing.

It also requires an understanding of what keywords drive traffic to your site. At least some Search Engine Optimization. And even if all your writers understand how to incorporate this into their material, you still have to be the one to make sure you have the right set of topics to take advantage of that.

All of which means that you’re still spending time thinking about and managing the blog… when your attention could be spent elsewhere.

4: Keep the Style Consistent

As you have different writers, who learned their skills on their own, you also have to contend with different work styles, and possibly also inconsistent formatting.

While most writers should be able to adapt to the specific preferences of their employer, the fact remains that any time you replace a writer on your team, you’re going to need to bring yet another person up to speed on how the finished product needs to look.

Again, more time you could be spending running your business…

5: And Adjust for Freelancers Who Flake

Lastly, if you’ve assigned a specific post (or set of posts) to a particular writer, you are counting on one person to come through for you. Of course, the expectation should be that they will. But we know that in reality, it isn’t always the case that this actually happens.

Hiring blog writers is inherently a risky proposition. Freelancers, even writers with long resumes, can prove to be unreliable in a pinch, and if you’re expecting to get your material out in a reliable fashion, you can sometimes find yourself scrambling if someone doesn’t come through.

So what’s to be done?

Should You Even Bother Hiring Blog Writers?

In a word: yes!

Although managing the writers can be a chore in and of itself, there’s no denying that having the content is an invaluable asset to growing your online presence.

For one thing, content creation is far and away the best strategy for getting traffic to your website. Long-form content can be specifically tailored to your business. A good writer, versed in SEO strategy, will fold in targeted keywords to make the content relevant both to you and to your customer base.

In addition, content marketing is extremely cost-effective. On a word-by-word basis, hiring a copywriter is more expensive than a content writer. And when it comes to outbound marketing, there’s no comparison: content marketing costs 60% less, and generates more than three times as many leads.

So having a quality blog is a good idea. And if you’re looking at hiring blog writers, you probably already know that it’s in your best interest not to take on the responsibility yourself. After all, that’s just one more thing you have to worry about.

Fortunately, there’s a solution…

The SteadyContent Solution

When you work with SteadyContent, you work with the best of both worlds: you get an entire team of blog writers… but you don’t have to manage them at all. That’s up to us.

All you need to do is provide the initial information for the blog.

What are some potential topics?

What is your business about?

What tone do you want the blog to strike?

And if you want a customer to take a specific action, what would that be? Buy an item? Sign up for a service?

Our Research Process

Once you fill out a few details, the research team sets to work, analyzing current trends on various search engines, looking for the absolute best keywords, combinations, and phrases to drive traffic to your site.

After that, our researchers develop a set of blog topics; headlines that will attract a variety of customers. We look at creating a mix of topics so that we appeal to potential leads that may have different problems or questions.

And at the same time, we look to create a cohesive blog that is balanced, where the information and posts support one another (as this is likely to keep a reader engaged and on the site, reading more).

Our Writers

Once you approve the topics, we turn it over to our writing team… all 600 of them.

That might seem like a lot, but of the writers who apply to SteadyContent, fewer than 5% are accepted. That’s an acceptance rate on par with Harvard, Stanford, or Yale; we only approve the best. Each applicant goes through a multiple-stage test, including test articles, English skills, and formatting.

When we look at hiring blog writers, we look for the absolute best.

And because our writers are top-notch at both quality and production, they generate hundreds of articles (and millions of words) every month).

What That Means for You…

The advantage here is that you get all the benefits of the team and none of the risk. We train all our writers to make sure that our formatting is consistent. We handle the assignments, deadlines, and dealing with the writers directly.

That means way less overhead for you. And a lot more free time to do other things.

Free Time and Peace of Mind

It also means you don’t have to worry about writing any of it yourself. After the initial conversation, you can simply kick back and watch the posts roll in. Every week at the agreed time, a new post will appear, and you can look it over and approve it when it arrives.

Each post will be well-written, double-checked by one of our 150 editors, and optimized to boost your website’s visibility. In addition, we can coordinate our posts with your social media accounts, so your followers on Twitter can instantly see when you have new material for them to read.

So when it comes to hiring blog writers, give yourself the gift of peace of mind. Take the uncertainty out of the equation. Kick back, and watch your blog posts (and your web traffic) steadily rise––with SteadyContent.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.