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The 6 Reasons Not All Blog Writers Are Created Equal

Have you ever clicked on a promising-looking blog post, only to discover partway through that the blog writers had created an article that wasn’t even remotely connected to the topic suggested by the title?

Or have you ever wasted time on an article that obviously wasn’t researched, and contained no facts––or worse, tons of inaccuracies?

Or have you slogged through one that was so garishly packed with keywords and SEO that it felt like a human reader wasn’t actually important?

Or have you found yourself wondering what the author was even trying to say, simply because the writing was so unclear and unfocused?

If so, you’re not alone. We’ve all come across at least one of these offenders at some point.

A World of Bloggers…

Every day, the internet adds 4 million new blog posts.

For reference, 4 million is the number of people that currently live within the city limits of Los Angeles. That means for each and every Angelino, there’s a new blog post appearing on the web every single day.

The internet is packed with new articles, many of them hastily-produced. The downside is not difficult to guess: a decline in quality writing.

In fact, there is so much poorly-written content out there that it hardly even surprises most of us. We don’t get upset or offended by it, because that would be a waste of precious minutes of our lives.

What do we do instead?

We move on.

We go to the next article.

We skip ahead to the site that will answer our question. We find the source that does contain useful facts, or that will be a pleasure to read (or at very least coherent).

This doesn’t seem so bad when we look at it from the point of view of the casual blog reader. Going to a different website is hardly difficult, and it’s all part of an average day. Why worry about that?

But when we see this problem from the perspective of the blogger, it becomes glaringly obvious how important it is. Quality content is non-optional.

Anything less will result in readers giving up on your post––and quite possibly, your entire website. That’s why it’s crucial to find the absolute best writers you can.

So what is it that the top writers are doing that the others aren’t?

What is the secret sauce?

The 6 Skills of Exceptional Blog Writers

As you have probably already guessed, there isn’t just one magic answer that makes everything better.

In reality, there are at least six keys to go about creating good web content (there are many other ways to improve an article, too, but good writers will have mastered these six essentials.)

#1 – They Know How to Write Eye-Catching Headlines

Quality blog writers know the first thing they need to do is to grab the reader’s attention.

The headline and article image are the first things that a reader will see. These two features tell us what the article will be about, and they can also hint at the tone of the piece as well (is it humorous or serious?)

In many cases, blog writers don’t have a say in what image gets used for their article. They have to come up with the best title they can, because that’s the part they can control.

And of course this is important. The headline is what convinces someone to click on the article to begin with.

You can write a great article, but if you pair it with a terrible headline, no one will ever know.

So what constitutes a “good” headline?

Catch Attention With Numbers

First off, you’ve probably seen plenty of articles that are organized as “Top 10” lists. Perhaps the number changes (this article went with 6).

It’s an incredibly common formula, but it works.

Our brains crave simplicity and completeness. An article that promises a precise number of ideas is more appealing than an article that could go on forever, and it piques the reader’s curiosity.

Limit Your Title Length

According to HubSpot, titles that get the most clicks are usually 8-12 words long. Why is this length the most successful?

It’s difficult to say precisely, but this seems to be the sweet spot between “too vague” and “overly complicated.”

But a strong headline isn’t enough. Experienced writers know that once they grab the reader’s attention, they have to build on it.

#2 – They Follow Up With a Strong First Paragraph

Your web content doesn’t need to win awards. It doesn’t be Shakespeare or Hemingway.

But it does need to keep your audience reading.

Most readers decide how they feel about an article in the first ten seconds. In most cases, that means the first paragraph.

Readers may change their minds down the road if the article goes off-topic, but smart writers know that if you want to get readers invested, it needs to happen right away.

Create a Scenario

One of the absolute best ways to start things off is to establish common ground with your readers. One technique is to illustrate a widely shared experience.

In the case of this article, we discussed reading potential blogs that were confusing or poorly organized. Most people have had that experience at some point, and it’s usually not a positive one.

Why does this work?

If we talk about a situation that is unfavorable, it suggests that the article will provide a solution. The reader will be able to figure out right away if they’re interested in knowing more about what that solution will be.

It’s not necessary to start every blog exactly this way. But whatever the case, writers who “define the problem” in the first paragraph will get an invested reader much more quickly than those who don’t.

#3 – They Write With the Target Audience In Mind

There’s nothing wrong with writing a blog purely for the joy of it, regardless of who is reading.

However, if your goal is commercial blogging and not personal blogging, then you absolutely need to make sure you’re reaching your desired audience.

The Ideal Reader

Perennial New York Times bestselling author James Patterson has a trick that he’s shared many times. When he writes a novel, he imagines his “ideal reader.” Then he writes for that person.

You might be writing a medical blog, but who is your customer? Who is the ideal reader for this post? A doctor? A person with a specific illness? Someone interested in the business side?

Blog writers write for the ideal reader. Not all of them might go as far as James Patterson and “visualize” who this is in such detail, but they all know that they are writing material that is targeted at a specific audience.

#4 – They Incorporate Quality SEO Research

Of course, writers are creating articles for more than just the ideal reader. They’re also crafting their content in such a way that search engines will notice.

Higher search engine rankings lead to more readers.

The use of keywords is an invaluable tool for any blog writer. These phrases or pieces of text are the tags that help your readers find the article to begin with.

Going Long

One particular recent trend is the increase in “long-tail” keywords. These are multi-word phrases that can be targeted to a niche audience, providing added visibility when used properly.

Smart writers incorporate a mix of long-tail and shorter keywords into their blog strategies, in order to diversify their readership.

#5 – They Break Up the Material

Have you ever had to read through a huge wall of text on a screen?

You won’t be surprised to learn that your brain does a lot more work when confronted with large paragraphs. It’s much easier to read text when it’s divided up into small paragraphs. Two to four sentences is ideal.

Why is this?

As we pointed out before, our brains crave simplicity. It’s easier to look at a small paragraph and read it quickly, then move on to the next one.

Wading through a huge chunk of text takes a lot more concentration, even if the material is exactly the same.

So why don’t we always do this?

The reason probably comes as a result of tradition and habit. When books were originally printed, paper was considerably more expensive, and it was more important to get as many words onto a page.

If you’re dealing with a web blog, this doesn’t matter nearly as much. Nowadays, it’s more important for material to be easy to read, and viewable on a mobile device such as a tablet or phone.

Blog writers format their material for today’s readers, without sacrificing the content itself. It might seem like a small distinction, but it will ensure that more readers stay engaged, and make it to the end.

#6 – They Always Use a Call to Action

If you’re writing a commercial blog, then you are selling something. No matter what it is, it is probably a solution to someone’s problem, desire, or need.

Get the reader’s attention, define the problem, make your points, and then provide a solution. This is the call to action, and without it, you have forgotten the gold at the end of the rainbow.

Blog writers know that they are writing their content with a purpose, and they make sure not to forget it.

Where Do You Find These Writers?

If you’re a business owner looking for blog writers, then you need to look no further.

SteadyContent works with over 500 individual writers and 150 editors who craft effective, targeted, smart blog posts for your specific needs.

By leveraging a team structure, we ensure that our content meets the highest standards for both writing and SEO.

In addition, we’re including an introductory package for new clients, so you can see the benefits for yourself at an amazing price. Get in touch with us today, and see the difference that quality can make!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.