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3 Things the Best SEO Content Writers Do That Other Bloggers Don’t

3 Things the Best SEO Content Writers Do That Other Bloggers Don’t

Are you looking for SEO content writers to help raise your website’s online visibility?

Finding the right bloggers can be a daunting task. Especially if you’ve never ventured into this world before, it’s difficult to know for sure which services are bad, which are good, and which are truly great.

More Than Just the Basics

Of course, if you’re a business owner, your mission is to find the best writers you can. You want writers who will produce quality content and will work with the guidelines of your business messaging (and within your budget).

Many bloggers can accomplish those absolute basics. They provide keyword research. They come up with topics and titles. They tailor their content to your company specifications.

But there are a few “extra” steps that the best bloggers routinely do, that don’t necessarily come with the standard package.

Going the Extra Mile

You can tell when a content company takes care to look after its clients.

We’ve all been to restaurants where it seemed like the hosts were trying to get us in and out the door as quickly as possible, or where the servers didn’t seem to care whether we were there or not. We’ve also experienced the opposite: situations where service took pride in a job well done.

The following pieces are not only good service, but smart moves when it comes to the effectiveness of your blog.

These added steps might seem small, but they can make a world of difference to your page ranking, your internet traffic, your conversion rates, and your ability to connect with your customers.

#1 – They Use Long-Tail Keywords

As you probably already know, SEO content writers do more than just create blogs.

The “SEO” part of the title demands that your content will be “Search Engine Optimized.” When done properly, your pages will appear on more searches, and this will result in higher traffic.

One of the most significant SEO strategies comes from the use of incorporating keywords into the blog content. This is a way of letting the search engine know what the blog is about. This gets your pages archived, and pushes them to the top of the relevant pages.

Go Long, or Come Up Short?

Speaking very broadly, there are two types of keywords: short or long (or “long-tail”).

An example of a short keyword for this site might be “blogger.”

On the surface, this looks like a perfectly good word for a blogging site. A lot of people will search for this word, so it might seem like a smart choice.

But is the word “blogger” really going to be the best option? People who Google “blogger” might be looking for all sorts of things. It’s vague and not always the best choice.

Additionally, while shorter keywords tend to get a lot of searches, they also have a lot of competition. As a result, they can easily get lost among a sea of other sites.

What Is a Long-Tail Keyword?

On the other hand, long-tail keywords are more specialized. These typically add a few extra words that make the user’s search more specific.

These can be phrases (“SEO blogger for hire”) or questions (“where can I find an SEO blogger for hire?”).

It might seem like these are almost too specific. In fact, these long-tail keywords will be significantly more effective in generating the right kind of traffic for your business.

More isn’t always better. It’s true that there are more people searching for “blogger” than “SEO blogger for hire,” but the people who are using the second long-tail search have attached an intention to their search. Those are the customers you want to target.

The Advantages of Long-Tail

Pairing your content with user intent is a vital key in making your blog effective. Long-tail keywords are a fantastic way to do this. They have much higher conversion rates than shorter keywords, because they locate customers who are specifically looking for what your site offers.

In addition, despite being more complicated, long-tail keywords account for roughly 70% of all search traffic. That’s a huge section of the market.

And finally, something that isn’t always mentioned: Long-tail keywords help with short ones too. If I have “SEO blogger for hire” as my long-tail keyword, then this will also give me a match for “blogger,” since “blogger” is part of the longer phrase.

The best SEO content writers will find a way to utilize these long-tail keywords in a way that’s best for your business. They will take care that you have the right keywords for your target audience, and in the process, they will connect you with the exact people who are searching for your service.

#2 – They Answer Targeted Search Questions

What is it that brings people to your site?

Generally speaking, most customers find a blog when they are looking for a specific product, or an answer to a question or problem.

In short, there is an unfilled need. For you, anticipating what those needs and questions are––and crafting your blog around them––will give you the best route to building a strong customer base.

It can be tempting to treat a blog as your own personal podium, where you can talk about your own thoughts and whatever interests you. But unless you already have a strong personal brand with thousands or millions of followers, this is not likely to generate a strong response.

Did You Have Any Questions?

SEO content writers create posts that answer questions people are asking.

Part of the process is done with keywords. Writers find the right long-tail phrase and generate a title and a post to go with it. People see the title, identify it as a potential solution to their problem, and they click their way right to your doorstep.

That’s great, but it’s only half the job.

The other part is actually answering the question once the customer is there.

This might seem obvious, but some blog writers can be so fixated on getting clicks that they forget the actual user experience that comes with the next step.

A reader won’t stick around for long if the content is poorly researched or confusingly written. And they won’t be there long enough to take advantage of your product or service.

“Reading” Material vs. “Skimming” Material

Writing for an internet audience is a little different from writing a book or an article. Internet material needs to be fact-checked and easy to read.

But it also needs to be easy for readers who want to skim quickly.

Unlike bookworms who settle in for a long novel written by their favorite author, many internet readers are in a hurry. They aren’t looking to devour every word. In fact, 43% of blog readers “skim” their content, rather than reading a whole article.

As a result, web content needs to be engaging from start to finish, just like anything else. But it also needs to be formatted in a way that can be scanned quickly by people who don’t have time for the whole thing.

Bridging the Gap

Good bloggers know they need to focus on writing solid content that will engage both the “attentive” reader and the “skimming” reader. In many ways, this is the most difficult part of the job.

But by bridging the gap from the initial question to the “call to action” that takes place at the end of a post, the blogger gives you the best chance at high conversion rates.

#3 – They Build on Pages That Already Perform

If you take a look at almost any blog with multiple posts, you’ll find that some pages get more traffic than others.

Why is this?

Sometimes it’s because a page has gone viral, and is getting shared. But more frequently, it’s simply a matter of using the right keywords.

The best SEO content writers know that there is a world beyond the individual article they are writing. Each post is a piece of something larger: a blog that creates a connection to customers.

If one particular post is generating high traffic, this is important to realize.

Pillar Pages

Some posts can become known as “pillar pages.” Like a pillar that provides support for a larger structure, these pages will typically perform well.

They also contain links to other pages throughout the site. By making smart use of internal links, content writers can help keep your readers on your home page, looking for more information.

Getting to the Next Level

Finally, good content writers will take a look to see where your page is already ranking, and will look to build on those areas.

It might seem counter-intuitive to focus on areas where your blog is already doing well, but by identifying your strongest posts, you can ensure that you stay among the “top search results,” which is the only thing 75% of web searchers ever see.

SteadyContent: Your Path to the Best SEO Content Writers

In recent years, we have seen an explosion when it comes to the amount of business-related web content. Because the sheer amount of pages on the web has increased, it’s not always enough for a company just to add volume. It needs to be done strategically.

The thing that makes or breaks a blog is the quality of the people designing and writing it. That’s why more and more business owners are outsourcing the creation of their blog.

The SteadyContent System

At SteadyContent, we specialize in crafting engaging, targeted blog posts. We utilize a team approach, with attention to each piece of the process: from the big picture, to finding the right SEO, to writing, editing, and even posting.

Our system ensures that you get the best content, while our research and posting software streamlines the process. You never have to be stressed about creating a post yourself: now you can have it completed and approved with just a simple click of a button.

You know your time is best spent running your business. At SteadyContent, we can take care of the blog, and we even have additional trial packages so you can take advantage of our service for a special price. Contact us today and experience the difference our content can make!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.