Are you looking for SEO content writers to help raise your website’s online visibility?
Finding the right bloggers can be a daunting task. Especially if you’ve never ventured into this world before, it’s difficult to know for sure which services are bad, which are good, and which are truly great.
More Than Just the Basics
Of course, if you’re a business owner, your mission is to find the best writers you can. You want writers who will produce quality content and will work with the guidelines of your business messaging (and within your budget).
Many bloggers can accomplish those absolute basics. They provide keyword research. They come up with topics and titles. They tailor their content to your company specifications.
But there are a few “extra” steps that the best bloggers routinely do, that don’t necessarily come with the standard package.
Going the Extra Mile
You can tell when a content company takes care to look after its clients.
We’ve all been to restaurants where it seemed like the hosts were trying to get us in and out the door as quickly as possible, or where the servers didn’t seem to care whether we were there or not. We’ve also experienced the opposite: situations where service took pride in a job well done.
The following pieces are not only good service, but smart moves when it comes to the effectiveness of your blog.
These added steps might seem small, but they can make a world of difference to your page ranking, your internet traffic, your conversion rates, and your ability to connect with your customers.
#1 – They Use Long-Tail Keywords
As you probably already know, SEO content writers do more than just create blogs.
The “SEO” part of the title demands that your content will be “Search Engine Optimized.” When done properly, your pages will appear on more searches, and this will result in higher traffic.
One of the most significant SEO strategies comes from the use of incorporating keywords into the blog content. This is a way of letting the search engine know what the blog is about. This gets your pages archived, and pushes them to the top of the relevant pages.
Go Long, or Come Up Short?
Speaking very broadly, there are two types of keywords: short or long (or “long-tail”).
An example of a short keyword for this site might be “blogger.”
On the surface, this looks like a perfectly good word for a blogging site. A lot of people will search for this word, so it might seem like a smart choice.
But is the word “blogger” really going to be the best option? People who Google “blogger” might be looking for all sorts of things. It’s vague and not always the best choice.
Additionally, while shorter keywords tend to get a lot of searches, they also have a lot of competition. As a result, they can easily get lost among a sea of other sites.
What Is a Long-Tail Keyword?
On the other hand, long-tail keywords are more specialized. These typically add a few extra words that make the user’s search more specific.
These can be phrases (“SEO blogger for hire”) or questions (“where can I find an SEO blogger for hire?”).
It might seem like these are almost too specific. In fact, these long-tail keywords will be significantly more effective in generating the right kind of traffic for your business.
More isn’t always better. It’s true that there are more people searching for “blogger” than “SEO blogger for hire,” but the people who are using the second long-tail search have attached an intention to their search. Those are the customers you want to target.
The Advantages of Long-Tail
Pairing your content with user intent is a vital key in making your blog effective. Long-tail keywords are a fantastic way to do this. They have much higher conversion rates than shorter keywords, because they locate customers who are specifically looking for what your site offers.
In addition, despite being more complicated, long-tail keywords account for roughly 70% of all search traffic. That’s a huge section of the market.
And finally, something that isn’t always mentioned: Long-tail keywords help with short ones too. If I have “SEO blogger for hire” as my long-tail keyword, then this will also give me a match for “blogger,” since “blogger” is part of the longer phrase.
The best SEO content writers will find a way to utilize these long-tail keywords in a way that’s best for your business. They will take care that you have the right keywords for your target audience, and in the process, they will connect you with the exact people who are searching for your service.
#2 – They Answer Targeted Search Questions
What is it that brings people to your site?
Generally speaking, most customers find a blog when they are looking for a specific product, or an answer to a question or problem.
In short, there is an unfilled need. For you, anticipating what those needs and questions are––and crafting your blog around them––will give you the best route to building a strong customer base.
It can be tempting to treat a blog as your own personal podium, where you can talk about your own thoughts and whatever interests you. But unless you already have a strong personal brand with thousands or millions of followers, this is not likely to generate a strong response.
Did You Have Any Questions?
SEO content writers create posts that answer questions people are asking.
Part of the process is done with keywords. Writers find the right long-tail phrase and generate a title and a post to go with it. People see the title, identify it as a potential solution to their problem, and they click their way right to your doorstep.
That’s great, but it’s only half the job.
The other part is actually answering the question once the customer is there.
This might seem obvious, but some blog writers can be so fixated on getting clicks that they forget the actual user experience that comes with the next step.
A reader won’t stick around for long if the content is poorly researched or confusingly written. And they won’t be there long enough to take advantage of your product or service.
“Reading” Material vs. “Skimming” Material
Writing for an internet audience is a little different from writing a book or an article. Internet material needs to be fact-checked and easy to read.
But it also needs to be easy for readers who want to skim quickly.
Unlike bookworms who settle in for a long novel written by their favorite author, many internet readers are in a hurry. They aren’t looking to devour every word. In fact, 43% of blog readers “skim” their content, rather than reading a whole article.
As a result, web content needs to be engaging from start to finish, just like anything else. But it also needs to be formatted in a way that can be scanned quickly by people who don’t have time for the whole thing.
Bridging the Gap
Good bloggers know they need to focus on writing solid content that will engage both the “attentive” reader and the “skimming” reader. In many ways, this is the most difficult part of the job.
But by bridging the gap from the initial question to the “call to action” that takes place at the end of a post, the blogger gives you the best chance at high conversion rates.
#3 – They Build on Pages That Already Perform
If you take a look at almost any blog with multiple posts, you’ll find that some pages get more traffic than others.
Why is this?
Sometimes it’s because a page has gone viral, and is getting shared. But more frequently, it’s simply a matter of using the right keywords.
The best SEO content writers know that there is a world beyond the individual article they are writing. Each post is a piece of something larger: a blog that creates a connection to customers.
If one particular post is generating high traffic, this is important to realize.
Some posts can become known as “pillar pages.” Like a pillar that provides support for a larger structure, these pages will typically perform well.
They also contain links to other pages throughout the site. By making smart use of internal links, content writers can help keep your readers on your home page, looking for more information.
Getting to the Next Level
Finally, good content writers will take a look to see where your page is already ranking, and will look to build on those areas.
It might seem counter-intuitive to focus on areas where your blog is already doing well, but by identifying your strongest posts, you can ensure that you stay among the “top search results,” which is the only thing 75% of web searchers ever see.
SteadyContent: Your Path to the Best SEO Content Writers
In recent years, we have seen an explosion when it comes to the amount of business-related web content. Because the sheer amount of pages on the web has increased, it’s not always enough for a company just to add volume. It needs to be done strategically.
The thing that makes or breaks a blog is the quality of the people designing and writing it. That’s why more and more business owners are outsourcing the creation of their blog.
The SteadyContent System
At SteadyContent, we specialize in crafting engaging, targeted blog posts. We utilize a team approach, with attention to each piece of the process: from the big picture, to finding the right SEO, to writing, editing, and even posting.
Our system ensures that you get the best content, while our research and posting software streamlines the process. You never have to be stressed about creating a post yourself: now you can have it completed and approved with just a simple click of a button.
You know your time is best spent running your business. At SteadyContent, we can take care of the blog, and we even have additional trial packages so you can take advantage of our service for a special price. Contact us today and experience the difference our content can make!