Often, as a ghostwriter or content writer, it is difficult to pick a single keyword, because you would like your WordPress blogs to rank for multiple keywords. Maybe you want to rank for variations of a keyword, or synonyms, as well. This is when focusing on several keywords in your content writing comes in handy. Here are some examples of how you can do this:
Finding the Right Synonym
People use different search terms. Although some people type the phrase ‘camping trip’ when looking for a holiday, others might use the words ‘vacation’, ‘weekend break’ or ‘getaway’. To connect with a broad spectrum of readers, you should ensure that your article contains all of these keywords.
Frequently, an article will be about multiple topics or have a number of subtopics. Your post about a camping trip to San Francisco might relate to preparing for the holiday, along with visiting the wider region. Both of these subjects could be in one post. In such a situation, you want your content to rank for [preparing for camping] and for [sightseeing San Francisco]. Also, you want it ranking for your main keyword [camping trip San Francisco].
Variations on Long Tail Keywords
A good method to rank your articles in the search engines is to prioritize long tail keywords. These types of keywords are less competitive and are reasonably straightforward to rank.
If you could rank for several long tail keywords in a single article, that would be extremely beneficial. Including numerous long tail variations of your main keyword is a proven technique. Optimizing your article for several long tail variants gives you the chance to show up for additional search phrases. In the above example, you could say, concentrate on [camping trip San Francisco] and a couple of long tail variations: [camping in Northern California] and [California campsite].
Keyphrases are what people use when they are looking for something highly specific. Occasionally, the way that words are ordered within a keyphrase (and whether stop words are used) is significant. If stopwords and the order of the words are vital, it is best to optimize your article for different versions of your main keyword.
As far as Google’s approach to stopwords goes, search terms such as [camping trip San Francisco] are treated in an identical way to [San Francisco camping trip]. That is to say, Google regards the word order as irrelevant. Nonetheless, for the phrase [camping trip in San Francisco], Google attempts to locate the precise match and the word order is significant. Therefore, search queries containing stopwords appear to be dealt with a little differently by Google.
Using Several Main Keywords
It is a simple matter to optimize your article for several main keywords. There are a number of plugins on the market that can analyze your content to check whether it is optimized correctly for each main keyword you specify. Alternatively, you could outsource your content creation to a company that can write, optimize and posts your articles for you.