If you are like many business owners, you probably have a website (and if not… what are you doing? Get on that!)
You might even have heard that a weekly or bi-weekly blog is a great way of getting visitors to your site. After all, a lot of customers are looking not only for relevant content, but recent content. They don’t want to waste their time on a website that’s outdated, so they search for material that has been posted in the past week or even 24 hours.
Great: now there’s additional pressure on owners to keep their websites supplied with a steady flow of fresh posts.
“Not a problem,” you think. “I can write a little something every week.”
But even though you can start out with the best of intentions, keeping a weekly blog isn’t exactly easy. Most people can rattle off a few posts here and there, but to create engaging content on a weekly basis is time-consuming, and it takes attention away from the things you need to be doing for your company’s long-term growth.
Enter: our Blog Ghost Writers.
What Do Blog Ghost Writers Do?
A blog ghost writer is someone who specializes in creating exactly this sort of content. In short, they do just what you need.
So… is your blog starting to look a bit like a ghost itself? Thin, light, and perhaps even gathering cobwebs from how long it’s been since the last few updates?
A blog ghost writer will breathe fresh life into your site in no time.
There are several ways you can do this. One way is to seek out one single writer, and pay them on a weekly basis for posts. But sometimes there can be a downside to this single-contractor work.
A single writer is often more expensive. Not to mention, if you rely on one person for everything, then if that writer has an emergency, goes on vacation, or is simply slow to turn in work, you can wind up losing the momentum you’re trying to build.
The other option is to look for a content company that employs a dedicated team of blog ghost writers, who are trained to take a few key notes and turn them into the exact types of articles that get people to your site.
You supply the content creators with a little information about your company, and regular, polished blogs start showing up on your site. With a group of researchers, writers, and editors working on your project, each post goes through multiple stages of quality-control to ensure that it’s accurate, relevant, and optimized for search engines to find it.
So what does that mean for you?
What Can Blog Ghost Writers Do for You?
Your writer (or team of writers, really) will give you back the freedom to focus on your own business. Far and away, that’s the most consistent thing we hear from owners: they want their time back.
Although it might seem a little daunting to turn over your posts to an outside group, you always remain in control, and your preferences are crucial to the creation process.
So what will these writers do for you? Here are a few things to expect when you get started.
1: More Time, Less Stress
As we said, this is the big one. Many people who are trying to get a company off the ground already work 60-hour weeks or more. You don’t a lot of “small tasks” draining your energy and focus.
But it’s not just the time you save: it’s also the stress of having to think about it all the time.
We live in an increasingly noisy and increasingly distracted world. Human minds aren’t built to pay attention to so many things all at once (in fact, research shows that our brains work best with at most four things at a time https://www.livescience.com/2493-mind-limit-4.html). Much more than that, and we start to lose our effectiveness, because we get overwhelmed.
What works best? Eliminating the tiny, recurring tasks that take you away from the big issues. For most people, the blog is just this sort of task. It needs to get done, but they don’t necessarily need to be the ones to do it.
2: A New Perspective
You know your business better than anyone. That’s why you’re the one building it. But sometimes, an outside perspective can you help reach a wider audience.
An expert in a certain field might be able to come up with several interesting topics for a blog… but every week for a year? After a while, even someone who knows a lot will have to look for fresh new angles to keep the overall feel of the blog from getting stale.
While this is possible, it typically means even more time spent brainstorming and sketching out ideas for topics. But with an entire team of writers coming up with suggestions, you’ll see a creative machine at work: a wide array of eye-catching blog titles that would take a single person much more time to whip up.
By having a group of people writing your content, you’re going to reach audiences that might otherwise never make it to your blog.
More importantly, this isn’t just about getting noticed by people, but by search engines.
3: Make Sure You’re Getting Seen by Search Engines
This is a big one. So many business owners are capable of writing articles that are thoughtful, researched, and relevant to their company… but no one will ever read them. Why?
Simply put, because they don’t contain the right words, phrases, or keywords that bridge the gap from Google (or Yahoo!, or Bing… etc.) to their website. Although it might seem like good content will always get found some way or another, this isn’t always the case. Writing great articles with the wrong keywords is a bit like building an amazing amusement park but forgetting to build a road that leads there. You simply won’t get traffic.
Blog ghost writers are trained not only to research a topic and deliver solid content; they also are directed to use carefully targeted keywords in order to make sure that readers find your site. Give the competition in today’s internet markets, this isn’t just optional; it’s essential.
So what happens when you get all this traffic?
4: Make Sure the Right People Get to Your Site
Keywords do two things: they get people to see your site, and they also raise your standing with search engines. The more people that click through to read your blog, the more noticeable it is to Google and other engines.
However, the other part of using keywords is to make sure that the right people are reading your blog. After all, it doesn’t help if your business only serves Canada, but all your traffic is coming from the United States. So in addition to creating volume, keyword research involves finding searches conducted by your target demographic. The people most likely to actually buy what you have to offer.
You want the right people visiting your blog, and you want to keep bringing in more views on a regular basis. That’s where routine posting becomes so important.
5: Make Sure That Your Content Is Always Up to Date
Fresh content will keep bringing in new customers. If someone likes your site and decides to keep coming back, that’s great. But you want to retain the first-time visitors (which is why you need quality) and you also want to bring in new eyes (which is why you need consistent uploads).
SteadyContent’s turnkey service incorporates automatic posting into the process. After you send along your information, posts regularly come in, and you can approve them and they will be uploaded directly to a WordPress site. Or, if you don’t use WordPress, you can get the content sent via email and upload it yourself.
In addition, SteadyContent can streamline the process of connecting your blog to your social media profiles. Your connections on Facebook (or Twitter, Pinterest, etc…) will know right away when new material appears.
Lastly, in spite of all these features, the system allows you to stay in charge of the finished product.
6: Hands-Off, But in Control
With all these features, you can keep your peace of mind, knowing that new, varied posts will be arriving on a regular basis. But even though everything is taken care of, ultimately, you give the stamp of approval on everything that goes onto your site. This ensures that the finished product integrates with your vision for your company. Not just where you are, but where you want to be. Where you’re going.
When you purchase a package, every post will be created based on the information you supply to SteadyContent. After that, the keyword and SEO research makes sure the posts are ideal for the web. Writers keep the content engaging, and once you have the week’s blog entry in your inbox, you can look it over and approve it instantly with minimum fuss, knowing that it fits with your overall vision.
The fuss and worry? We’ll take those off your hands. But you always remain in control.
At SteadyContent, our blog ghost writers strive to exceed every single customer’s expectations. Whether you purchase a year’s worth of weekly blogs, or just a one-month package of four posts. To make things even sweeter, there’s currently a special rate going for the one-month deal.
Right now, we’re offering this four-post package for a reduced rate of $297 / month (usually $397). Our month-to-month account can be canceled or put on hold at any time, so you always can choose the option that’s most convenient for you.
Give it a try, and let us help you build your online presence, your customer base, and the future of your business!