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9 Ways Hiring a Creative Content Writer Can Help Your Business

9 Ways Hiring a Creative Content Writer Can Help Your Business

For today’s companies, the evolution of digital marketing has driven competition to an all-time high. Brands must not only continue improving their offerings but now must find innovative ways to capture and maintain customer attention in an increasingly saturated marketplace. Creative content writers help alleviate some of this pressure by providing companies with the consistent, engaging content they need but lack the time and expertise to produce.

1. Benefit From Professional Expertise

As businesses compete for online attention, content strategies have become increasingly complex. In order to stay ahead of the competition, companies realize that their content must be increasingly creative and engaging. Generating consistent content is a major task that requires proper management in addition to proficient writing skills. Beyond these specialized skills, there are related concerns such as keyword research and strategic topic selection.

Working with an experienced creative content writer will not only provide your company with consistently engaging content but will ensure you get the best return on your marketing investment. Content production has become a specialized skill as the rules of search engine optimization (SEO) and customer engagement continue to evolve. Handing this off to experienced professionals will keep your company up to date with current best practices.

2. Lets You Focus on Running Your Business

As consumers grow accustomed to receiving frequent, fresh, and creative content, companies find it difficult to continue meeting their increased expectations. Managing in-house content production usually means hiring, training, and directing a team of writers who may or may not work out as you’d hoped, and this leads to extra costs. Developing the right team takes time and resources that are better spent on the core operations of your business.

By outsourcing content writing, you’ll get the results you’re after while reducing the costs associated with managing a team of in-house content producers. Your company’s success likely depends on team members who are dedicated to improving your offering and servicing client needs. It’s a good idea to let them focus on that rather than dealing with articles and blog entries.

3. Increase Your Brand Awareness

Building and maintaining brand awareness requires an ongoing commitment. Companies need as many tools as possible to help communicate who they are, what they believe in, and how their products and services make life better for consumers. Creative content writers help companies maximize brand awareness by generating unique content for posting in areas such as your company’s website, newsletters, and social media channels.  

Effective content engages consumers and feels useful to them while relating to your brand in a coherent way. Well-written and strategically chosen content also helps spread your brand to new online spaces, especially if it is created using SEO-friendly techniques. Fresh and engaging content tends to be shared, which helps by extending your brand reach beyond your intended target audience to new market segments.

4. Refine Your Brand Voice

Your brand voice is the unique tone and character you use to communicate with current and future customers. This includes everything from vocabulary choices to whether or not to include humor. For example, a company that sells toys for children will likely communicate in a much different way compared to a law firm that specializes in criminal defense.

An effectively crafted brand voice is consistent in tone across your company’s website, marketing material, and social media posts. Professional content writers work with you to understand your brand voice so they can graft it into new content. This gives your potential customers a clear understanding of your company’s identity and values.

5. Differentiate Your Company From Competitors

Consumers should understand exactly what separates them from the competition. Do you have the best product quality, or do you offer the best customer service? Do you have the lowest price or the widest selection? Professionally written content helps drive this message home in an organic fashion that educates consumers about what makes your company unique.

6. Improve Your Sales Conversion Rate

Effective written content uses targeted keywords and other methods to communicate directly with your company’s target audience. Articles, blog entries, and social media posts should directly address the questions that matter most to your potential customers. When this is properly executed, readers are turned into potential sales leads. Beyond simply helping generate leads, professional content writers can actually convert these leads into sales.

The best content writers compose organically persuasive copy that incorporates backlinks and other techniques to optimize sales conversion rates. They will also employ an effective call to action that is appropriate in tone and strategically placed to achieve maximum impact. These strategies require experience and tact, meaning it’s best to work with professional writers who have honed their craft with multiple other clients.

7. Builds Trust and Authority

One of the major benefits of producing consistently high-quality content is it positions your company as an authoritative voice in your field. The right articles can demonstrate your expertise and provide readers with valuable insight that may be difficult to find anywhere else. Once your brand is established as a leading industry voice, it’s more likely that consumers both in and out of your target demographic will find and use your company’s products and services.

Authority is built through trust, and a great way to build trust in any relationship is effective communication. When consumers get consistently fresh articles and information from your company, it tells them you pay attention to their needs and interests. This not only answers questions they have but also invites them to contact your company with follow-up questions. This generates even more communication, increased trust, and eventually a converted sale.

8. Improve SEO and Search Engine Ranking

In general terms, SEO refers to the tactics used to maximize the amount of traffic your website receives from internet search engines such as Google. A good content strategy helps boost SEO while improving your company ranking in searches for specific keywords and topics. Professional marketing writers understand what search engines favor in terms of both content and structure, and remain current as the rules of the game constantly evolve.

Some SEO-friendly practices follow common sense, such as writing content that is both unique and easy to understand. Other rules for SEO best practice are either more complex or regularly change, such as what constitutes consistent publishing or how keywords are used within written content. More examples that writers must stay on top of are things like article length and how backlinks are used.

9. Update and Optimize Your Existing Content

In addition to generating fresh new content, professional content writers can update and optimize the content you’ve already created to ensure you get the most value from it. Part of the reason that older content goes stale is it no longer complies with updated SEO and ranking protocols. Search engine algorithms are updated regularly, sometimes multiple times in one year. This can lead to decreased visibility, reducing the numbers your content can reach.

Experienced SEO writers can take your older content and update it to comply with current standards. Further, they can also take your existing content and repurpose it into new articles that resonate with shifting consumer demands and interests. Customer engagement is somewhat of a moving target, and skilled writers help ensure that your content continues to hit the bullseye.

Working with good content writers can provide numerous benefits, from cost savings to increased brand awareness and improved sales conversion rates. Contact SteadyContent today to receive 50% off your first order for superb written content.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.