9 Ways Hiring a Creative Content Writer Can Help Your Business
For today’s companies, the evolution of digital marketing has driven competition to an all-time high. Brands must not only continue improving their offerings but now must find innovative ways to capture and maintain customer attention in an increasingly saturated marketplace. Creative content writers help alleviate some of this pressure by providing companies with the consistent, engaging content they need but lack the time and expertise to produce.
1. Benefit From Professional Expertise
As businesses compete for online attention, content strategies have become increasingly complex. In order to stay ahead of the competition, companies realize that their content must be increasingly creative and engaging. Generating consistent content is a major task that requires proper management in addition to proficient writing skills. Beyond these specialized skills, there are related concerns such as keyword research and strategic topic selection.
Working with an experienced creative content writer will not only provide your company with consistently engaging content but will ensure you get the best return on your marketing investment. Content production has become a specialized skill as the rules of search engine optimization (SEO) and customer engagement continue to evolve. Handing this off to experienced professionals will keep your company up to date with current best practices.
2. Lets You Focus on Running Your Business
As consumers grow accustomed to receiving frequent, fresh, and creative content, companies find it difficult to continue meeting their increased expectations. Managing in-house content production usually means hiring, training, and directing a team of writers who may or may not work out as you’d hoped, and this leads to extra costs. Developing the right team takes time and resources that are better spent on the core operations of your business.
By outsourcing content writing, you’ll get the results you’re after while reducing the costs associated with managing a team of in-house content producers. Your company’s success likely depends on team members who are dedicated to improving your offering and servicing client needs. It’s a good idea to let them focus on that rather than dealing with articles and blog entries.
3. Increase Your Brand Awareness
Building and maintaining brand awareness requires an ongoing commitment. Companies need as many tools as possible to help communicate who they are, what they believe in, and how their products and services make life better for consumers. Creative content writers help companies maximize brand awareness by generating unique content for posting in areas such as your company’s website, newsletters, and social media channels.
Effective content engages consumers and feels useful to them while relating to your brand in a coherent way. Well-written and strategically chosen content also helps spread your brand to new online spaces, especially if it is created using SEO-friendly techniques. Fresh and engaging content tends to be shared, which helps by extending your brand reach beyond your intended target audience to new market segments.
4. Refine Your Brand Voice
Your brand voice is the unique tone and character you use to communicate with current and future customers. This includes everything from vocabulary choices to whether or not to include humor. For example, a company that sells toys for children will likely communicate in a much different way compared to a law firm that specializes in criminal defense.
An effectively crafted brand voice is consistent in tone across your company’s website, marketing material, and social media posts. Professional content writers work with you to understand your brand voice so they can graft it into new content. This gives your potential customers a clear understanding of your company’s identity and values.
5. Differentiate Your Company From Competitors
Consumers should understand exactly what separates them from the competition. Do you have the best product quality, or do you offer the best customer service? Do you have the lowest price or the widest selection? Professionally written content helps drive this message home in an organic fashion that educates consumers about what makes your company unique.
6. Improve Your Sales Conversion Rate
Effective written content uses targeted keywords and other methods to communicate directly with your company’s target audience. Articles, blog entries, and social media posts should directly address the questions that matter most to your potential customers. When this is properly executed, readers are turned into potential sales leads. Beyond simply helping generate leads, professional content writers can actually convert these leads into sales.
The best content writers compose organically persuasive copy that incorporates backlinks and other techniques to optimize sales conversion rates. They will also employ an effective call to action that is appropriate in tone and strategically placed to achieve maximum impact. These strategies require experience and tact, meaning it’s best to work with professional writers who have honed their craft with multiple other clients.
7. Builds Trust and Authority
One of the major benefits of producing consistently high-quality content is it positions your company as an authoritative voice in your field. The right articles can demonstrate your expertise and provide readers with valuable insight that may be difficult to find anywhere else. Once your brand is established as a leading industry voice, it’s more likely that consumers both in and out of your target demographic will find and use your company’s products and services.
Authority is built through trust, and a great way to build trust in any relationship is effective communication. When consumers get consistently fresh articles and information from your company, it tells them you pay attention to their needs and interests. This not only answers questions they have but also invites them to contact your company with follow-up questions. This generates even more communication, increased trust, and eventually a converted sale.
8. Improve SEO and Search Engine Ranking
In general terms, SEO refers to the tactics used to maximize the amount of traffic your website receives from internet search engines such as Google. A good content strategy helps boost SEO while improving your company ranking in searches for specific keywords and topics. Professional marketing writers understand what search engines favor in terms of both content and structure, and remain current as the rules of the game constantly evolve.
Some SEO-friendly practices follow common sense, such as writing content that is both unique and easy to understand. Other rules for SEO best practice are either more complex or regularly change, such as what constitutes consistent publishing or how keywords are used within written content. More examples that writers must stay on top of are things like article length and how backlinks are used.
9. Update and Optimize Your Existing Content
In addition to generating fresh new content, professional content writers can update and optimize the content you’ve already created to ensure you get the most value from it. Part of the reason that older content goes stale is it no longer complies with updated SEO and ranking protocols. Search engine algorithms are updated regularly, sometimes multiple times in one year. This can lead to decreased visibility, reducing the numbers your content can reach.
Experienced SEO writers can take your older content and update it to comply with current standards. Further, they can also take your existing content and repurpose it into new articles that resonate with shifting consumer demands and interests. Customer engagement is somewhat of a moving target, and skilled writers help ensure that your content continues to hit the bullseye.
Working with good content writers can provide numerous benefits, from cost savings to increased brand awareness and improved sales conversion rates. Contact SteadyContent today to receive 50% off your first order for superb written content.