Creating Quality Content: Best Copywriting Services for Every Project
With all of the advertising messages that we see every day, you have just a few seconds to get and keep your target audience’s attention. That’s where quality copywriting comes in. Through engaging content, catchy phrases, and solid presentation, you’ll be able to inspire your customers to take action. Here’s what you need to know about how different copywriting services can motivate your customers and how to deliver the best copywriting possible.
What Is Copywriting?
Copywriting is a part of your marketing strategy that is designed to encourage the reader to take an action. It’s a key part of your advertising because it helps to convert the potential business into tangible leads. Content isn’t always aimed at getting the customer to buy a good or pay for a service. It can motivate any action, such as signing up for an email newsletter, continuing to another post on the blog, or downloading a free sample.
Choosing Your Copywriting Services
Great copywriting will educate and inspire the reader so that there’s no question of them completing the desired action. Not all kinds of copywriting are created equal, and certain copywriting services will be more relevant for your business than others. It’s important to assess your needs and target audience so you choose the services that maximize your ROI.
SEO copywriting is a necessity for any business that wants to be competitive on search engines. Your web copy will be optimized with the keywords that your target audience is looking for so you can gain organic traffic and rank higher on Google. Many SEO content marketing services, including those offered by our team at SteadyContent, use research to find the strongest keywords and analyze the best-ranking topics that the competitors are using.
SEO copywriting principles are the overarching best practices for any kind of content you create, whether that’s guest posts for another website’s blog or the social media posts you upload to your online platforms. Wherever you post content online, you can apply the principles of SEO and keyword optimization to draw the most viewers.
Keeping up with a regular newsletter schedule, whether that’s weekly, monthly, or quarterly, will keep up the momentum by making sure that your target audience doesn’t slip through the cracks. It’s hard to forget about a company when you have great email marketing content coming to your inbox!
Websites in every industry, from car dealerships to makeup companies, have started to post regularly on their online blogs. Blog posts are a long-term copywriting strategy designed to give the reader consistent value so they become a loyal customer. For instance, a smart content marketing move for a local bakery would be to write a few recipes, tips, and product updates on their blog to gain the community’s trust and entice them to stop by to taste the yummy treats!
B2B (business to business) copywriting services produce content from one business that aims to attract another to become a customer. With B2B copywriting, you have to strike the right balance between sounding like the authority in your industry and being likable (another person is the one reading your content, after all).
B2B content should always be directed toward a business’s problems and experiences, but it shouldn’t aim to address everyone in the business. Consider the person making the buying decisions in your industry and write the content for them. Use professional language and avoid jargon that may appear in more casual online posts.
B2C (business to consumer) copy gives you more leeway with how you deliver your message. You can focus on your brand personality and how that fits in with your target consumer. While B2B copywriting may focus on actions that encourage leads to learn more, such as signing up for a free trial or scheduling an appointment, B2C copywriting is much more likely to use the call of action to encourage a purchase.
Your content doesn’t just have to appear on your website or owned media; You can get even more benefits from content that appears on other websites and links back to your own. This is known as guest posting. When other sites feature your content and include a link to your website, it signals to search engines that you’re an authority, which subsequently can boost your rankings.
If you’re appearing on the right sites, you also get exposure to people outside of your existing audience who will be interested in becoming customers. SteadyContent has established relationships with reputable websites in every industry, so you can generate leads without the hassle of reaching out to those sites yourself.
Social Media Content
Social media copywriting is what you post to your online accounts, including Twitter, Facebook, Instagram, LinkedIn, and TikTok. It can be a few paragraphs exceeding 500 words, or it may just be 5 words and a carefully selected emoji. The length of the copywriting may be different, but the end goal is the same: engage with your audience and encourage them to take action on your website.
On platforms like LinkedIn, this may look like leaving an insightful comment and then visiting your website. Engagement on more casual apps like TikTok may look like reposting your video or making a spinoff one and tagging your account. Tailor your content to each platform, and your copywriting efforts will pay off.
Techniques for Quality Copywriting
Design Content for Readability and Keep It Accessible
Readability is how you format content so users can understand the main ideas and navigate through information. Think of how frustrating it would be to have to read through each individual paragraph of a long post to find the sentence with the answer that you’re looking for. Designing content for readability means that your users will know exactly what topics will be covered. Break up your content by using different headings for each topic and keeping paragraphs short.
If you’re modifying the way you write your content to match your target audience, you’re doing it right! That being said, there are limitations to how formal you should make your content sound on your website. In some cases, you may need to use very technical language if you’re trying to appeal to a traditional organization. But most companies are looking for ways to humanize their brand and will appreciate more lighthearted language.
Use Link Building Techniques
Link building is the process of adding valuable links within your content to keep the reader engaged. There are two types of links: internal and external. Internal links are the ones that take readers to another page on your website, while external links take you to content on a different one. External links will add credibility to the claims you make within your content, which boosts your website’s overall authority.
Internal links are great because they keep readers on your website for longer and make it easier for search engines to index your website. Even if readers aren’t fully engaged with one blog post, an internal link can take them to one that’s more relevant. One effective tactic is to attract readers to your website with a landing page, then include internal links to other pages on the site that may offer the exact product or information they’re looking for.
Even if you’re not trying to make a direct sale in your content, the bottom line is that you’re still trying to convince your reader to complete a certain action. Effective persuasion is key to converting a passive reader into an active one. One key persuasive strategy is reciprocity, meaning that you give the reader something valuable before they do something for you. This is why many businesses offer valuable tips and advice within their free content.
Other persuasive methods include getting social proof like testimonials and reviews, using authority as the industry expert, relying on the principle of scarcity to motivate people to act out of fear, and establishing a common ground to form a relatable bond with the reader.
Talk to Your Target Audience
Always write for your target audience. You could write great copy that won’t be effective because the people it’s written for don’t like it. Define the exact person you want to be reading your web copy. How old are they? What is their job position? Where are they from, and what are their interests?
Once you know the answers to these questions, you’ll have a better understanding of what other brands they interact with and how you can attract their attention. You’ll also know the tone and language that resonates most with them, so you can craft content that feels natural for them to engage with.
When you’re writing short-form copy, you don’t need to prioritize credibility in every post. But when you’re writing a 2,000-word blog post for your website, there should be a few references throughout your content that indicate why you are authoritative enough to be writing about the topic.
It’s a good idea to back up claims with facts and figures, but you don’t need hard research to be credible. For instance, say you’re a law firm that wants to bring attention to your successful trial outcomes. You can establish credibility by including a link to your positive client testimonials within your blog post about what to expect during a trial.
Focus on Transformation, Not Products
People usually aren’t looking for your specific product or services. Usually, they’re looking for a solution to a problem they’re having. When writing your copy, focus on how you can transform the life of your reader, whether it’s becoming more attractive or increasing efficiency in their business.
Track Your Content’s Performance
Last but not least, you’ll have the best tools to improve the quality of your content when you know what content performs the best. You can measure your content’s effectiveness with metrics including average time on content, impressions, views, and clicks. On social media, you can track likes, comments, and shares. All of this information will give you insights into what your target audience likes most.
Copywriting for Your Business
Get the best results from your content strategy with copywriting that’s tailored to you. At SteadyContent, we conduct keyword research, work with top freelancers, and build relationships with reputable websites so your blog posts generate high-quality traffic every time. Contact our team at SteadyContent for a trial of our services, and you’ll receive 50% off your first order!