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Creating Quality Content: Best Copywriting Services for Every Project

Creating Quality Content: Best Copywriting Services for Every Project

With all of the advertising messages that we see every day, you have just a few seconds to get and keep your target audience’s attention. That’s where quality copywriting comes in. Through engaging content, catchy phrases, and solid presentation, you’ll be able to inspire your customers to take action. Here’s what you need to know about how different copywriting services can motivate your customers and how to deliver the best copywriting possible.

What Is Copywriting?

Copywriting is a part of your marketing strategy that is designed to encourage the reader to take an action. It’s a key part of your advertising because it helps to convert the potential business into tangible leads. Content isn’t always aimed at getting the customer to buy a good or pay for a service. It can motivate any action, such as signing up for an email newsletter, continuing to another post on the blog, or downloading a free sample.

Choosing Your Copywriting Services

Great copywriting will educate and inspire the reader so that there’s no question of them completing the desired action. Not all kinds of copywriting are created equal, and certain copywriting services will be more relevant for your business than others. It’s important to assess your needs and target audience so you choose the services that maximize your ROI.

SEO Copywriting

SEO copywriting is a necessity for any business that wants to be competitive on search engines. Your web copy will be optimized with the keywords that your target audience is looking for so you can gain organic traffic and rank higher on Google. Many SEO content marketing services, including those offered by our team at SteadyContent, use research to find the strongest keywords and analyze the best-ranking topics that the competitors are using.

SEO copywriting principles are the overarching best practices for any kind of content you create, whether that’s guest posts for another website’s blog or the social media posts you upload to your online platforms. Wherever you post content online, you can apply the principles of SEO and keyword optimization to draw the most viewers.

Email Newsletters

A large part of your copywriting strategy is to attract new traffic to your website. This doesn’t mean you should neglect copywriting services that will help you maintain your existing audience, though. Email marketing is a great way to keep your leads and customers up-to-date with new products, offers, and events.

Keeping up with a regular newsletter schedule, whether that’s weekly, monthly, or quarterly, will keep up the momentum by making sure that your target audience doesn’t slip through the cracks. It’s hard to forget about a company when you have great email marketing content coming to your inbox!

Blog Posts

Websites in every industry, from car dealerships to makeup companies, have started to post regularly on their online blogs. Blog posts are a long-term copywriting strategy designed to give the reader consistent value so they become a loyal customer. For instance, a smart content marketing move for a local bakery would be to write a few recipes, tips, and product updates on their blog to gain the community’s trust and entice them to stop by to taste the yummy treats!

B2B Copywriting

B2B (business to business) copywriting services produce content from one business that aims to attract another to become a customer. With B2B copywriting, you have to strike the right balance between sounding like the authority in your industry and being likable (another person is the one reading your content, after all).

B2B content should always be directed toward a business’s problems and experiences, but it shouldn’t aim to address everyone in the business. Consider the person making the buying decisions in your industry and write the content for them. Use professional language and avoid jargon that may appear in more casual online posts.

B2C Copywriting

B2C (business to consumer) copy gives you more leeway with how you deliver your message. You can focus on your brand personality and how that fits in with your target consumer. While B2B copywriting may focus on actions that encourage leads to learn more, such as signing up for a free trial or scheduling an appointment, B2C copywriting is much more likely to use the call of action to encourage a purchase.

Guest Posts

Your content doesn’t just have to appear on your website or owned media; You can get even more benefits from content that appears on other websites and links back to your own. This is known as guest posting. When other sites feature your content and include a link to your website, it signals to search engines that you’re an authority, which subsequently can boost your rankings.

If you’re appearing on the right sites, you also get exposure to people outside of your existing audience who will be interested in becoming customers. SteadyContent has established relationships with reputable websites in every industry, so you can generate leads without the hassle of reaching out to those sites yourself.

Social Media Content

Social media copywriting is what you post to your online accounts, including Twitter, Facebook, Instagram, LinkedIn, and TikTok. It can be a few paragraphs exceeding 500 words, or it may just be 5 words and a carefully selected emoji. The length of the copywriting may be different, but the end goal is the same: engage with your audience and encourage them to take action on your website.

On platforms like LinkedIn, this may look like leaving an insightful comment and then visiting your website. Engagement on more casual apps like TikTok may look like reposting your video or making a spinoff one and tagging your account. Tailor your content to each platform, and your copywriting efforts will pay off.

Techniques for Quality Copywriting

Design Content for Readability and Keep It Accessible

Readability is how you format content so users can understand the main ideas and navigate through information. Think of how frustrating it would be to have to read through each individual paragraph of a long post to find the sentence with the answer that you’re looking for. Designing content for readability means that your users will know exactly what topics will be covered. Break up your content by using different headings for each topic and keeping paragraphs short.

If you’re modifying the way you write your content to match your target audience, you’re doing it right! That being said, there are limitations to how formal you should make your content sound on your website. In some cases, you may need to use very technical language if you’re trying to appeal to a traditional organization. But most companies are looking for ways to humanize their brand and will appreciate more lighthearted language.

Use Link Building Techniques

Link building is the process of adding valuable links within your content to keep the reader engaged. There are two types of links: internal and external. Internal links are the ones that take readers to another page on your website, while external links take you to content on a different one. External links will add credibility to the claims you make within your content, which boosts your website’s overall authority.

Internal links are great because they keep readers on your website for longer and make it easier for search engines to index your website. Even if readers aren’t fully engaged with one blog post, an internal link can take them to one that’s more relevant. One effective tactic is to attract readers to your website with a landing page, then include internal links to other pages on the site that may offer the exact product or information they’re looking for.

Be Persuasive

Even if you’re not trying to make a direct sale in your content, the bottom line is that you’re still trying to convince your reader to complete a certain action. Effective persuasion is key to converting a passive reader into an active one. One key persuasive strategy is reciprocity, meaning that you give the reader something valuable before they do something for you. This is why many businesses offer valuable tips and advice within their free content.

Other persuasive methods include getting social proof like testimonials and reviews, using authority as the industry expert, relying on the principle of scarcity to motivate people to act out of fear, and establishing a common ground to form a relatable bond with the reader.

Talk to Your Target Audience

Always write for your target audience. You could write great copy that won’t be effective because the people it’s written for don’t like it. Define the exact person you want to be reading your web copy. How old are they? What is their job position? Where are they from, and what are their interests?

Once you know the answers to these questions, you’ll have a better understanding of what other brands they interact with and how you can attract their attention. You’ll also know the tone and language that resonates most with them, so you can craft content that feels natural for them to engage with.

Instill Credibility

When you’re writing short-form copy, you don’t need to prioritize credibility in every post. But when you’re writing a 2,000-word blog post for your website, there should be a few references throughout your content that indicate why you are authoritative enough to be writing about the topic.

It’s a good idea to back up claims with facts and figures, but you don’t need hard research to be credible. For instance, say you’re a law firm that wants to bring attention to your successful trial outcomes. You can establish credibility by including a link to your positive client testimonials within your blog post about what to expect during a trial.

Focus on Transformation, Not Products

People usually aren’t looking for your specific product or services. Usually, they’re looking for a solution to a problem they’re having. When writing your copy, focus on how you can transform the life of your reader, whether it’s becoming more attractive or increasing efficiency in their business.

Track Your Content’s Performance

Last but not least, you’ll have the best tools to improve the quality of your content when you know what content performs the best. You can measure your content’s effectiveness with metrics including average time on content, impressions, views, and clicks. On social media, you can track likes, comments, and shares. All of this information will give you insights into what your target audience likes most.

Copywriting for Your Business

Get the best results from your content strategy with copywriting that’s tailored to you. At SteadyContent, we conduct keyword research, work with top freelancers, and build relationships with reputable websites so your blog posts generate high-quality traffic every time. Contact our team at SteadyContent for a trial of our services, and you’ll receive 50% off your first order!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.