Writing web articles to drive sales is nothing new. Small businesses have been doing this for years, leveraging the boundless power of the internet to attract maximum attention. And there’s a good reason for it: writing blogs is an effective, low-risk method of getting more traction… and it’s even better with the right website content writer.
But if you’re late to the party, maybe you feel you missed your chance. Perhaps you’re worried you waited too long, and now, your blog will take too much time, too much effort, and too much investment to pay off.
While it’s true that marketing oneself on the internet is increasingly competitive, it’s also true that this isn’t a zero-sum game. The internet isn’t a piece of land that’s filling up. It’s constantly expanding. There’s no time like the present, and no reason to wait.
The fact is the same that the core idea of business is what it’s always been. If you have a good product at a good price, people will buy it. Odds are, some of them are looking for you right now. You just need to catch their attention.
Generating content is the quickest way to do this. And fortunately, there is a special brand of professional writer who can help you in your quest.
That’s the website content writer.
What Is a Website Content Writer?
Simply put, a website content writer creates articles and blog posts. These posts supplement a commercial business website, and they have a few specific aims.
So what do these writers do? And why do you need someone who specializes in SEO (Search Engine Optimization) and writing for blogs? Why can’t you hire anyone?
There are a ton of reasons, and they mostly have to do with helping you achieve your aims and grow your business. When it comes to your online presence, these writers specifically help solve several particular problems.
Here are the five big ones….
#1 You Need More Traffic
The first goal is to drive traffic to your site.
Just as advertisements on TV or the newspaper are used to get people to go to a particular department store, websites and google searches help customers find you online
But unlike the expensive television ads that air during the Super Bowl, you can get noticed online for a lot less money.
In order to do that, what you need is content.
Enter the website content writer.
When they start writing for you, these writers will research your business and your industry in order to get a clear picture of what your business is about.
They want to understand things from your side of the equation. What you do, what your goals are, and what you offer a customer.
But they also want to understand things from the customer’s point of view. And this is why they’re so important. The content writers will discover what questions customers are asking. They’ll find out what online searches customers are doing, and this will help them optimize your web content in order to get their attention in the first place.
They’ll also find out which searches are most likely to lead to sales.
#2 You Need Higher Conversion Rates
Your content writer won’t just focus on getting people to your site. They’ll focus on getting the right people.
Small businesses especially have need of this. If you’re a contractor that only operates in Florida, what good is a lot of traffic from New York?
If you’re a business that sells primarily to seniors, what good is a lot of searches from millennials?
The website content writer finds keywords that are being used by people who are specifically searching for what you have to offer. And, if they’re smart, they’ll also craft titles that appeal to your target demographic.
All this is a fancy way of saying that a good content writer will boost your conversion rates. More people will visit your site, and just as importantly, they will be the people who want what you have to offer.
Of course, maybe you already know all this, and you’ve even had some success getting your blog to generate this sort of traffic. Many business owners write their first few blog posts themselves, and manage to get the ball rolling.
However, there are other challenges that may arise. A blog is a long-term project, and after a few weeks of posting, some business owners run into trouble. Posts become less frequent or less effective. Then traffic drops, and conversion rates drop.
#3 You Need More Quantity
Not everyone wants to write a post a week (or more) when they’re in the middle of running an entire business.
It’s hard enough keeping up with everything else you have to do, and business owners frequently find that their blogs suffer from a lack of volume.
Even the best-laid plans can sometimes fail to come to fruition, especially when there are more pressing concerns demanding your attention.
So how often should you post? In an ideal world, as much as possible.
In order for a blog to be effective, it should be getting updates at least once a week. Traffic drops considerably if there are fewer than four posts a month. Google loves fresh content, and nowadays, the need for “new” has never been stronger.
In this case, the traffic increase seems to be almost directly proportional to the amount posted. A blog with 16 posts a month will see four times the traffic as one with 0-4 posts per month.
You might think that people would get tired of “too many posts,” but that’s rarely how it works. New people are searching every day, and often looking for information posted in the last 24 hours.
So even in cases where business owners do write some material, it’s rare that they’re writing enough for it really to be maximally effective. Content drives traffic, and the two go hand-in-hand.
Of course, even if you’re an excellent business owner and a prolific blog writer, there’s another thing to consider.
Are your blogs good enough?
#4 You Need More Quality
A website content writer produces blog posts for a living. And although a business owner might be a better expert in a particular field, it’s likely that they haven’t spent as much time studying how to create posts that generate web traffic.
Most blogs can benefit from a professional writer. And even in cases where an employee in the company has written a number of posts, there often comes a time where an outside opinion can add a fresh feel to the content on the site.
So if your blog looks like it could use a shot of new life, these writers are exactly what’s needed. After all, quality content takes time.
#5 You Need More Time for the Rest of Your Business
Which brings us to the last point: you need more time for your business.
You can write the posts yourself. You can delegate it to another person down the ladder. But at some point, it’s taking away time from the real work that should be getting done in the office.
The biggest complaint business owners have is that the blog takes too much time to produce. Even a short post can take a couple of hours to plan, research, and polish. If this is something that you’re doing on a regular basis, the cumulative drain on your time starts to become a serious concern.
A website content writer gives you your time back.
In the grand scheme of things, that might be the biggest asset of all.
New Blog, New You
The best way to kick your blog into overdrive is to hire a writer, or a team of writers, to get it done for you.
One writer is good… a few hundred for the same price is way better.
After all, if you’re working with a freelancer who just decides to check out for a while, you might quickly find your web content getting stale. But a group of writers who are writing posts based on proven long-term strategies? That will guarantee that you always stay up to date.
SteadyContent does just that. By using a roster of highly skilled writers (only the top 5%), you never have to worry about your material falling behind. You get the quality and the quantity, without the worry.
As your blog starts to fill up with SEO content, more and more people will find their way to your site. The keyword strategies created by our people will especially appeal to your ideal customer, maximizing the opportunity for sales.
At SteadyContent, we work with scores of small businesses in every industry imaginable. Whatever your specialty, we’re here to help you connect with the customers who need you.
And just like your customers need you, you need a good content writer to help them find you.
At SteadyContent, our team is ready to do just that.
After all, you found us, didn’t you?