5 Reasons You Need a Website Content Writer in 2021 | SteadyContent
You are currently viewing 5 Reasons You Need a Website Content Writer in 2021

5 Reasons You Need a Website Content Writer in 2021

Writing web articles to drive sales is nothing new. Small businesses have been doing this for years, leveraging the boundless power of the internet to attract maximum attention. And there’s a good reason for it: writing blogs is an effective, low-risk method of getting more traction… and it’s even better with the right website content writer.

But if you’re late to the party, maybe you feel you missed your chance. Perhaps you’re worried you waited too long, and now, your blog will take too much time, too much effort, and too much investment to pay off.

While it’s true that marketing oneself on the internet is increasingly competitive, it’s also true that this isn’t a zero-sum game. The internet isn’t a piece of land that’s filling up. It’s constantly expanding. There’s no time like the present, and no reason to wait.

The fact is the same that the core idea of business is what it’s always been. If you have a good product at a good price, people will buy it. Odds are, some of them are looking for you right now. You just need to catch their attention.

Generating content is the quickest way to do this. And fortunately, there is a special brand of professional writer who can help you in your quest.

That’s the website content writer.

What Is a Website Content Writer?

Simply put, a website content writer creates articles and blog posts. These posts supplement a commercial business website, and they have a few specific aims.

So what do these writers do? And why do you need someone who specializes in SEO (Search Engine Optimization) and writing for blogs? Why can’t you hire anyone?

There are a ton of reasons, and they mostly have to do with helping you achieve your aims and grow your business. When it comes to your online presence, these writers specifically help solve several particular problems.

Here are the five big ones….

#1 You Need More Traffic

The first goal is to drive traffic to your site.

Just as advertisements on TV or the newspaper are used to get people to go to a particular department store, websites and google searches help customers find you online

But unlike the expensive television ads that air during the Super Bowl, you can get noticed online for a lot less money.

In order to do that, what you need is content.

Enter the website content writer.

When they start writing for you, these writers will research your business and your industry in order to get a clear picture of what your business is about.

They want to understand things from your side of the equation. What you do, what your goals are, and what you offer a customer.

But they also want to understand things from the customer’s point of view. And this is why they’re so important. The content writers will discover what questions customers are asking. They’ll find out what online searches customers are doing, and this will help them optimize your web content in order to get their attention in the first place.

They’ll also find out which searches are most likely to lead to sales.

#2 You Need Higher Conversion Rates

Your content writer won’t just focus on getting people to your site. They’ll focus on getting the right people.

Small businesses especially have need of this. If you’re a contractor that only operates in Florida, what good is a lot of traffic from New York?

If you’re a business that sells primarily to seniors, what good is a lot of searches from millennials?

The website content writer finds keywords that are being used by people who are specifically searching for what you have to offer. And, if they’re smart, they’ll also craft titles that appeal to your target demographic.

All this is a fancy way of saying that a good content writer will boost your conversion rates. More people will visit your site, and just as importantly, they will be the people who want what you have to offer.

Of course, maybe you already know all this, and you’ve even had some success getting your blog to generate this sort of traffic. Many business owners write their first few blog posts themselves, and manage to get the ball rolling.

However, there are other challenges that may arise. A blog is a long-term project, and after a few weeks of posting, some business owners run into trouble. Posts become less frequent or less effective. Then traffic drops, and conversion rates drop.

#3 You Need More Quantity

Not everyone wants to write a post a week (or more) when they’re in the middle of running an entire business.

It’s hard enough keeping up with everything else you have to do, and business owners frequently find that their blogs suffer from a lack of volume.

Even the best-laid plans can sometimes fail to come to fruition, especially when there are more pressing concerns demanding your attention.

So how often should you post? In an ideal world, as much as possible.

In order for a blog to be effective, it should be getting updates at least once a week. Traffic drops considerably if there are fewer than four posts a month. Google loves fresh content, and nowadays, the need for “new” has never been stronger.

In this case, the traffic increase seems to be almost directly proportional to the amount posted. A blog with 16 posts a month will see four times the traffic as one with 0-4 posts per month.

You might think that people would get tired of “too many posts,” but that’s rarely how it works. New people are searching every day, and often looking for information posted in the last 24 hours.

So even in cases where business owners do write some material, it’s rare that they’re writing enough for it really to be maximally effective. Content drives traffic, and the two go hand-in-hand.

Of course, even if you’re an excellent business owner and a prolific blog writer, there’s another thing to consider.

Are your blogs good enough?

#4 You Need More Quality

A website content writer produces blog posts for a living. And although a business owner might be a better expert in a particular field, it’s likely that they haven’t spent as much time studying how to create posts that generate web traffic.

Most blogs can benefit from a professional writer. And even in cases where an employee in the company has written a number of posts, there often comes a time where an outside opinion can add a fresh feel to the content on the site.

So if your blog looks like it could use a shot of new life, these writers are exactly what’s needed. After all, quality content takes time.

#5 You Need More Time for the Rest of Your Business

Which brings us to the last point: you need more time for your business.

You can write the posts yourself. You can delegate it to another person down the ladder. But at some point, it’s taking away time from the real work that should be getting done in the office.

The biggest complaint business owners have is that the blog takes too much time to produce. Even a short post can take a couple of hours to plan, research, and polish. If this is something that you’re doing on a regular basis, the cumulative drain on your time starts to become a serious concern.

A website content writer gives you your time back.

In the grand scheme of things, that might be the biggest asset of all.

New Blog, New You

The best way to kick your blog into overdrive is to hire a writer, or a team of writers, to get it done for you.

One writer is good… a few hundred for the same price is way better.

After all, if you’re working with a freelancer who just decides to check out for a while, you might quickly find your web content getting stale. But a group of writers who are writing posts based on proven long-term strategies? That will guarantee that you always stay up to date.

SteadyContent does just that. By using a roster of highly skilled writers (only the top 5%), you never have to worry about your material falling behind. You get the quality and the quantity, without the worry.

As your blog starts to fill up with SEO content, more and more people will find their way to your site. The keyword strategies created by our people will especially appeal to your ideal customer, maximizing the opportunity for sales.

At SteadyContent, we work with scores of small businesses in every industry imaginable. Whatever your specialty, we’re here to help you connect with the customers who need you.

And just like your customers need you, you need a good content writer to help them find you.

At SteadyContent, our team is ready to do just that.

After all, you found us, didn’t you?

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.