It’s not always an easy decision to seek outside help for your company blog. After all, there is a lot riding on your blog’s success: the company’s image, its web traffic, and its sales (just to name a few). Yet many people make this exact choice and find blog writers for hire, knowing that this may be the single best thing they can do for their blog.
Why do they do this?
A Vital Marketing Tool
Unlike a personal blog, a company blog is more than a collection of thoughts and news about your day. For many businesses, it is the entry point to a sales funnel––the welcome mat and front door to the rest of the company website. If you want customers to check out your products and services, you have to get them in the door first. A solid blog is often the single best and most cost-effective way to do this.
There is no shortage of data-driven statistical evidence to support this claim. According to the marketing site Hubspot, 61% of marketers have said that growing SEO and organic traffic is a top priority.
The “Write” Stuff
When used properly, your blog can transform the online experience your customers have. Regular, engaging posts will bring more people to the site and boost your online presence. This is why it’s so important to find experienced blog writers for hire.
The best results come when you put the writing in the hands of professionals––professionals who are knowledgeable when it comes to the special techniques involved in creating web content.
When you take that step, you not only transform your customers’ experience of the blog, but your own as well. So just what are the advantages of getting professional writers to generate your online content?
#1 – Your Blogs Appear Automatically
Perhaps the first and most obvious advantage: the actual bulk of the blogging work is done by someone else, and your posts will arrive when you want them to.
The benefits to the business owner are twofold. First, this saves you a ton of time (more on that later). Second, it gets both you and your audience accustomed to seeing posts come in on a regular basis.
That reliability is a huge advantage if you’re trying to build an online base.
The Power of Fresh Content
Google has been known to give web pages a freshness score, which slowly decreases over time. The purpose behind this is to make sure that Google users can count on getting current information, as opposed to information that is out-of-date and no longer relevant.
The longer a website goes without an update, the lower its freshness score is likely to be.
How to Stay Fresh
There are a few ways to avoid a lower score. Updating content is one tactic that websites use in order to stay in Google’s good graces. Changes to the home page, whether in design or text, can be useful ways to keep a freshness score from decaying.
Still, this isn’t the only option. You don’t constantly need to change the pages that are already there in order to “stay fresh.” Simply adding new posts will do this just as well, and perhaps even better, because they represent a larger amount of content, and that’s more noticeable to Google.
When you use your company blog to add regular updates, you retain your freshness score and make it more likely for recent searches to find their way to your doorstep.
The Desire for Organic Content
Besides the freshness factor (which gets the attention of Google), there is the organic factor (which gets the attention of customers).
What is organic content? Essentially, this is a term for material that isn’t advertising, but is natural to the website itself. A blog falls into this category.
The internet is over-saturated with ads. Whether those ads are pay-per-click links, Facebook images, or short clips that have been embedded in videos on YouTube, there is a huge amount of material bombarding users every second that they are online.
However, many of these users don’t even notice ads anymore. As a society, we have become more adept at tuning out ads that don’t interest us.
Half of web searchers report using an ad blocker in the last month when they went searching for content. According to the Search Engine Journal, 70%-80% of searchers also completely ignore paid ads even if they show up on the screen.
“Organic” material is different. When searchers see a blog post, they recognize that it’s not an ad. That means more of them will decide it’s worth reading.
#2 – Your Blogs Draw More Traffic
For company blogging, there are a few different goals. Obviously, you want to write posts that interest your target audience, and tell them about what your business can do for them.
Before you can do that, though, you need to get the readers to show up. That is accomplished through deliberate use of SEO, or “search engine optimization.” When choosing blog writers for hire, it’s necessary to find the ones that are standouts at SEO.
How Writers Attract Traffic
The best way to optimize your site is through targeted use of phrases and keywords that will tell Google (and other search engines) what sort of website you are. Then, when a prospective customer searches on Google for something related to your business, you are more likely to appear on the results list.
The higher you can rank on these lists, the better for your business. The website SEO Expert reveals that 92% of searchers will choose a site on the very first page of results.
The Importance of Staying Current
Just like it’s crucial to create fresh content, it’s also crucial to keep up with current trends. This is less about posting frequently and more about posting in a way that matches the current marketplace.
Some recent examples might be to make sure that your blog looks good on a mobile device, and that it doesn’t take too long to load. The specifics will constantly change, but a good blog writer will incorporate current trends to get you the most bang for your buck.
#3 – Your Blogs Introduce Readers to Rest of Site
If your SEO works properly, you’ll see an increase in traffic. In particular, you’ll get a higher number of first-time visitors, who may not even have known about your company if not for the blog.
Blogs as Step One
Because the blog functions as an introduction to your company, it’s essential that it answers the questions your new visitors have asked during their search. This is the reason that they have come in the first place, and if a blog post doesn’t provide the expected value, the visitors will likely move on.
The Sales Funnel and Conversion Rates
After the searchers have arrived on your site and had their questions answered, then it’s time to make the case for your business. Organizing a blog post in this way takes a little time and attention, but it can cause conversion rates that are off-the-charts when compared to other forms of marketing.
Crazy Egg, the online improvement site, reports that blogging can generate about eight times more sales leads than traditional outbound marketing (1.7% conversion rates for newspaper ads and mailers, 14.6% conversion rates for blogging).
The best blog writers for hire will make it a priority to study your business and your market, to maximize user experience. That’s how visitors become customers.
#4 – You Wind Up With So Much More Time
Finally, as promised, we can consider the other enormous advantage: you will get your time back. Writing a weekly blog is a time-consuming task. For most people, unless they are used to writing every day, it can swallow up loads of time that is better spent elsewhere in your company.
The Stress of Producing a Blog
There is a recent trend toward longer blog posts being the most effective. A typical “ideal” post will be somewhere just shy of 1900 words long.
Even relatively fast writers will struggle to produce that much in a short time. If you’re paying an employee an hourly salary to produce a weekly post, it’s entirely possible that it’s costing you more than it would be to outsource it.
When you find blog writers for hire, you don’t have to worry about how long it takes. You pay a fixed price for the content, and can rest easy.
Getting Your Time Back
Maybe you’re writing all the posts yourself, because it’s not costing you anything to do it that way. But then the question becomes: how much is your own time worth?
Business owners frequently mention that the number one reason they seek bloggers is that their own time constraints are making it harder and harder to produce the blog. It’s hardly surprising. Running a business is hard work, and at some point, you have to pick and choose where your time is best spent.
SteadyContent: More Than Just Blog Writers for Hire
At SteadyContent, we understand that hiring other writers can seem a little daunting, especially if you’ve never done it before. That’s why we offer a trial package that allows you to test out our service risk-free.
We employ an entire team of professionals to produce our content. Our high standards accept only 5% of writers who apply to us, and our team of SEO experts and editors make sure that each post is optimized according to your needs.
So ask about our risk-free option today, and see the difference SteadyContent can make for you!