Blogging to promote yourself or your business? These 10 social media tips will put you on the fast track to social media success…
1. Make sure to display your social media icons prominently in an easy to see area on your website.
Placing your social icons at the top of your website will make them instantly recognizable to your brand’s following. When you make finding your social accounts easy to find, you will be more likely to get click through. Besides, anything put at eye level will catch attention and capture your consumer’s curiosity.
2. Every blog you have should also have its own Facebook.
It is not uncommon for writers to have a Facebook account for every book they write. Likewise, it is not uncommon for every blog to have its own Facebook too. You never know which blog will catch on so always keep all of your blogs going – even if you aren’t gaining many followers – … and always make sure each one has a Facebook to help represent its unique characteristics.
3. Use StumbleUpon to generate new traffic.
StumbleUpon helps consumers to find new things to love. Get involved with this social phenomenon and draw in a bigger following in just a short period of time. StumbleUpon is an alternative search engine that recommends things to a consumer based upon their friends’ recommendations for that person. Bloggers and social media gurus say this newbie on the block is the wave of the future… so go ahead and get on board now. You will be glad that you did.
4. Pair your blog with Pinterest.
Everyone knows that Pinterest is all about visuals. It might sound contradictory to provide great visual when you actually want people to read, but amazing visuals is how you attract Pinterest users to your blog.
To get the attention of a reader on Pinterest, your pins must be visually appealing to stand out, enticing them to click through to your blog post or article.
Infographics are a powerful visual tool to you should leverage on visual social platforms. Infographics present boring or complex data in a way that’s appealing and easy to understand in a visual format. This provides real value to a reader and draws them in.
All social media is different. Before sharing content on a certain social network you have to make sure that the audience fits your niche. Making tax-related posts on Instagram won’t get you anywhere. As visuals have become a big part of social media it is a must to incorporate them into your social media updates.
5. Improve your LinkedIn profile by importing your RSS feed onto your account. Use the blog link application.
If your blog represents your work goals (please don’t post your blog of cat memes to LinkedIn), you should be showcasing it on your LinkedIn profile as well. Use LinkedIn’s blog link app to make it happen. It could help you land a permanent blogging gig.
6. Always shorten links. Even when its not necessary.
Long links are just plain annoying and a lot less likely to get clicked on by your readers. You know how it goes – especially on Twitter. The link may not look that long, but let Twitter shorten it for you anyway. It looks cleaner and you have more room to talk about why you’re posting the link in the first place.
7. Use the same blog name and user name if possible.
One of the best social media tips out there is to remember this… you are building a brand. Everything you do should have a similar feel. Try to ensure, if you can, that your blog’s name is the same as your user name. You can take it one step further and try to carry that name across the board to Twitter, Facebook and Pinterest. This can be a bit difficult though seeing as how so many names are already used up.
8. Join Facebook groups.
Joining Facebook groups gets you closer to more and more people – especially other bloggers who might be willing to help you promote. The visibility that you gain from joining groups is also invaluable. Look for groups that are in your niche and connect with those who are interested in what you have to offer to your audience as a brand.
9. Give back to other bloggers.
If you promote other blogs… most bloggers will return the favor to you. Always be mindful of how you can lift up others. When you lift up someone else… you are really lifting up yourself as well. Some people call that karma. Bloggers call it paying it forward.
10. Stay on social media… even if it doesn’t seem to be paying off.
It takes time, trial and error to get the following your want on social media. So, don’t give up. Tomorrow could be the day that you go viral… but you’ll never know if you hit the “delete account” button.
Social media is always changing. When you are willing to change with it, you will come away a winner every time.