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4 Things That Happen When You Don’t Use SEO Writers

4 Things That Happen When You Don’t Use SEO Writers

If you are managing a company blog, you probably have heard all about the importance of SEO writers, fresh content, and why it’s crucial to keep your material optimized and current.

But is all this really necessary? What would happen if you didn’t follow this advice? What would the drawbacks be?

SEO Writers vs. Regular Bloggers

First, let’s draw an important distinction, namely the difference between average, run-of-the-mill “bloggers” and “SEO writers.”

Anyone who creates blogs is a blogger. That’s a huge umbrella term, and can include people who make blogs just for fun, for personal use, or just as a hobby.

A writer who creates SEO content is different. This is a specific type of blogger who is writing blog posts with a purpose: to gain the attention of search engines, and increase the site’s visibility.

If you just want to have a blog for the fun of it, there’s nothing wrong with that. But if your goal is to increase your site’s traffic, then it’s not enough to use just any blogger. Posting content without solid SEO can be a perfectly fine way of interacting with your current follower base, but it won’t necessarily bring you significantly more traffic beyond the people who already know about you.

So what happens if you spend hours blogging but ignore the SEO side of things? What are the risks of not having a good optimization strategy?

#1 – You Drop on the Rankings

The first thing you’ll probably notice is that without SEO, your Google rankings for relevant searches will be lower than they would be if you used it.

When a customer searches for “roof repair company near me,” it’s a good bet that many of the top answers they’ll see are going to be the roofing companies that have put the time into building a good website with an SEO plan. Those sites will get more traffic, and more business as a result.

The roofing companies that don’t do that are going to wind up with a smaller share of the customer base.

The Power of Keywords

All this has to do with the way that Google and other search engines archive web material. When Google sees that a site has a higher frequency of certain phrases or keywords, it uses that information to record the site within its search framework.

By hiring SEO writers to help generate material that Google will recognize, a company can increase its chances of being the one that shows up on a relevant search.

Which Keywords Are Best?

Unsurprisingly, choosing the best keywords really depends on what business you’re in, and what your geographic location is. But in any given industry, there are always opportunities to put yourself in a better ranking position.

Lately, that means a greater emphasis on more complicated or (“long-tail”) keywords.

One of the significant developments in the last few years is that there has been a large amount of material published online. There are around 4.2 billion web pages in existence, and 4 million new blog posts get published every single day.

All this has led to increasingly specialized searches, and an increased importance on niche keywords. People often type entire sentences into Google’s query box as a way of finding answers to their questions.

The ideal phrases to have on your site may change from one year to the next. But good SEO writers will identify and use the phrases that are currently the most likely to bring new traffic to your site.

#2 – You Miss Out on Traffic

Of course, there are practical drawbacks to ranking lower on Google, Yahoo!, or Bing. A lower search rank means that you won’t have as many visitors coming your way.

There’s a particularly steep drop-off after the first page of results. About 92% of Google searchers don’t look past page number one, which is usually the top ten individual sites.

That means that for any given search or keyword, a “top ten” ranking is a huge help to those businesses that get there.

Content vs. Paid Advertising

By far, the best way to attain a top position is through the use of written content, which will generate organic traffic.

The use of advertising can help, but the return on investment isn’t as good. About half of desktop computer and laptop searchers use adblocker software, cutting a huge segment of the market out of paid ads.

People also tend to trust the real search results more than pay-per-click ads, and are more interested in recent (or “fresh”) organic content.

Ranking Through Content

It is not possible for most businesses to rank in a “top ten” position in every relevant search that takes place, especially given the variety of searches that can take place on a daily basis.

But even though you can’t do everything, it is possible to experience major benefits. An SEO writer will find specific keywords and create content that will increase your visibility in some of them, and this will translate to increased traffic in your industry.

#3 – You Lose Out on Emerging Customers

Of all the risks of ignoring SEO, this may be the one that has the worst long-term implications.

First-time customers, many of whom are still learning about the products they want to buy, are far more likely to spend their money at one of the top-ranked sites.

Low-ranking sites will miss out on establishing a connection with customers that are new to the market.

Why is this?

New Consumers Often Research Products Online

Unlike experienced customers who already know what their preferences are, these emerging customers will be more likely to want more information.

Customers are becoming increasingly reliant on technology when it comes to doing initial research. More and more people go to the internet before making purchases, especially if they are buying something they haven’t bought before.

They’re not just looking for a product, but for information about their choices.

Companies that have done their SEO homework will find themselves with an opportunity to provide that information (and a product as well) in the form of a blog post. They can gain a sale, or even a lifelong customer.

Everyone else will wind up missing out.

#4 – Your Conversion Rates Drop

As we previously mentioned, SEO has become more specialized in the last few years, with long-tail keywords increasing in importance.

To understand why this is important to your business and your sales, we need to examine the concept of “user intent.”

The Power of Leveraging User Intent

Let’s imagine that you are in the business of selling bike helmets.

Someone who is searching for the word “helmet” might be looking for what you’re selling. Or they might be looking for a motorcycle helmet (or a football helmet, or a Viking helmet for a Halloween costume).

The word “helmet” all by itself is common, and vague, and doesn’t necessarily connect us to a customer who wants exactly what we’re selling.

A customer who searches “new bike helmet under $100” is almost certainly looking for your business.

Intent Leads to Better Conversion Rates

By finding exactly the customers who want to buy what you sell, you set yourself up for a better sales rate.

The challenge comes in finding the right long-tail keywords. Some phrases are overly competitive, and others are so specific that no one uses them.

Good SEO writers will be able to research and pinpoint the right balance for your site. When done properly, that can give close rates around 14.6% (a significant advantage over the 1.7% used in outbound marketing).

Why Is SEO So Effective?

The power of great SEO is that it is a responsive sales tactic. Rather than advertising, or attempting to push something on the customer, it allows the customer to come to you. They remain entirely in the driver’s seat while they do their research.

That’s an attractive quality in a consumer culture that is over-saturated with ads and sales jargon.

By thinking about SEO, you make sure that Google knows who you are and what you’re selling. By thinking about user intent, you make yourself visible to your ideal customer. And finally, by providing quality content, you make yourself valuable to the customer first, and establish a positive relationship from the start.

The value is astonishing, but none of it happens without SEO writers who know what they’re doing.

SEO Writers at SteadyContent

SteadyContent harnesses the power of an entire team to create the perfect optimized posts for today’s market.

Our SEO experts research trending keywords and find the best options for your unique business. Our writers create engaging posts that are specifically designed with your “ideal customer” in mind. And our editors make sure that each post meets high-quality standards before it gets sent to you.

With SteadyContent, you get more than just one writer or SEO expert: you get the resources of an entire business helping you. If you’re a new client, ask us about our trial package, so you can test our service at a low-risk price.

So give us a call, and see what we can do for you! There is incredible opportunity in today’s market: SEO is the key to bringing it to your doorstep.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.