Which White-Label Marketing Service Is Right for You? | SteadyContent
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Which White-Label Marketing Service Is Right for You?

Marketing is an increasingly powerful tool that is more important than ever in helping companies attract and retain new customers. A well-managed marketing strategy also helps refine your brand’s voice and differentiate it from competitors in your industry. Directing this strategy requires skill and expertise, which is why many companies use a white-label marketing service to ensure quality, minimize costs, and focus on running their core business.

What Is White-Label Marketing?

White-label marketing, also known as private-label marketing, refers to when a company hires an outside agency or service to provide various digital and other marketing services. The campaigns and content that the white-label marketing service provides are then published or distributed under the actual purchasing company’s brand, such that the white-label marketing provider is effectively “invisible” in the process.

This is similar to a carton of milk that bears the brand name of the grocery store that sells it rather than that of the dairy farm that produced it. White-label marketing firms provide numerous services that can effectively reduce your marketing costs while maximizing your return on investment. By essentially outsourcing these activities, you’ll benefit from the expertise of skilled marketing professionals and allow team members to focus on core operations.

What Kinds of Services Do They Provide?

Before you begin evaluating different white-label marketing providers, it’s important to sit down with your company leaders and identify exactly which services you need. An e-commerce website has very different marketing needs than an entertainment company that sells physical experiences. Carefully consider questions such as how important social media activity is for your business.

Content creation is a critical piece of modern marketing strategy for companies in almost every industry, so be sure to assess a potential partner’s ability to produce creative content on a consistent basis. Ask about their search engine optimization (SEO) strategies and tactics, as these will ensure that your content and website maintain consistently high rankings in search engine results.

Quality of Offerings

A marketing service provider should be willing to share past projects to illustrate how effectively they can deliver the results you seek. Ask about what problems other clients have hired them to help solve and evaluate the strategic solutions they came up with to address them. Once you have a strong sense of how they plan and think, you can analyze the marketing content they ended up producing to see how well it executes the larger plan.

For instance, let’s say a past client hired them to create content that would extend their brand reach to a younger target demographic. You can then evaluate the marketing content they produced to see how successful they were. Did they use the right tone and language, and did they publish it on the right channels? What were the project’s key performance indicators, and how well did they measure up?

Do They Help You Focus on Running Your Business?

Once you have a wish list of all the marketing services you need to reach your potential, assess that list in terms of the things you’re already doing and those that you’re not. For those marketing activities that you’re already engaged in, analyze how much they’re costing you in terms of manpower and hours spent. If your salespeople are engaged in writing articles for your company website, is it hampering their efforts to make sales?

There are two drawbacks to having your employees perform marketing tasks they may not be suited for. First, their marketing work will likely be poor, as this is a specialized skill that requires talent and experience. Second, the time they spend on marketing takes away from the energy spent on the core tasks that you’re paying them to do. A white-label marketing service should let your team focus on doing what they do best.

Are Your Beliefs Aligned?

As you evaluate marketing service candidates, try to get a sense of how well their company values and beliefs align with your own. Pay particular attention to how they define excellent service in terms of quality and responsiveness. Their standards should meet or exceed your own, as they will conduct marketing activities in your company’s name. Do you trust them to communicate with your clients using the same level of care and responsibility that you would?

Evaluating trust takes time, and can be difficult to assess in any relationship. Consider asking a potential marketing service provider to collaborate on a trial project or campaign. This will allow you to see how well they communicate with you in forming a plan and gives great insight into their core beliefs and operational standards. Armed with this knowledge, you’ll have a much stronger sense of whether you can continue working together.

How Well Do Their Cost Options Suit You?

White-label marketing services have different price plans, so you’ll want to spend time discussing this with each service you’re considering. Remember, the idea behind working with a marketing service provider is that it should improve your marketing output quality while reducing the costs of having to manage this on your own. The right partner will ask smart questions about what you’re trying to achieve and provide you with options according to your budget.

Consider other questions, too, such as whether you’d rather be billed hourly, monthly, or on a milestone delivery basis. Are their payment terms flexible enough to meet your needs? Also, make sure to ask which services are included and which they charge extra for. Some marketing service providers require additional payment for things like in-person meetings, so be sure to get a clear understanding of all cost variables from the beginning.

Can Your Marketing Service Partner Scale Up When You Need Them To?

Scalability is an important factor in any strategic discussion, so you’ll want a strong sense of whether a potential marketing service partner can handle extra demand as your company grows. Successful marketing efforts introduce your brand to new customer segments, and capturing a share of this new market in turn increases demand for creative marketing activities. Can your prospective marketing provider demonstrate their ability to meet these demands?

Apart from needing to communicate with new customers, you may develop a new product or service that needs its own marketing campaign. Does your prospective partner have the capacity to jump on these projects as needed? Do they operate in a scalable fashion, using technological tools that allow them to quickly expand bandwidth? The last thing you want is to waste time evaluating a new marketing agency in the heat of operations.

Can They Keep Up With the Latest Trends?

Marketing is an incredibly fluid field where the rules of the game are constantly evolving. This is especially true in the digital marketing space, where search engine algorithms and SEO tactics require constant attention and innovation. In the most general sense, marketing trends are shaped by shifting consumer demands that must be tracked on a consistent basis. The tools that marketers use to track these trends are increasingly complex.

A good marketing service provider should demonstrate their commitment to using the latest tools and technology to keep their clients ahead of competitors. Try to familiarize yourself with the latest trends in things like SEO, content marketing, and social media management. Take notes on what your competitors are doing and document examples of successful marketing campaigns you’ve seen in other industries. Can your partner deliver something similar?

Communication Is Critical

Clear and effective communication is important in maintaining any relationship, and working with a white label marketing partner is no exception. Pay close attention to how well they communicate goals and vision with you, especially in the early stages. Do they ask questions aimed at achieving the results you desire? When you give them feedback, do they demonstrate how well they listen by incorporating your guidance in subsequent projects and interaction?

Responsiveness is a key aspect of effective communication as well, so take note of how timely and effectively they respond to your concerns. This is particularly important in the early stages of your engagement – if they are unresponsive when things are calm, how bad will it be when project deadlines and the pressure to deliver come into play?

Transparency Is Important

Transparency is somewhat related to communication in that you’ll want open and consistent access to how your marketing partner operates. They are effectively acting as an extension of your company, so they should establish a system that makes it easy for you to track project progress. Beyond simple communication, transparency allows you to track things like whether your partner has adequate staff to handle demand as your company continues to grow.

Try to come to an agreement on which key performance indicators will be used, and expect your partner to be open in demonstrating how well they’re doing. Another important aspect of transparency is the ability and willingness to communicate when project scope may be outside their area of expertise. They should be honest about their firm’s capabilities from the very beginning to avoid delivering poor results.

Consider How Important Location Is to You

In-person meetings are less and less important with today’s sophisticated virtual communication tools, especially for outsourced solutions such as white label marketing. However, there are other factors related to physical location that you may want to consider. Time zone is a potentially important factor, as it’s easier to align project delivery timelines and schedule conference calls if your provider is not on the other side of the world.  

There are other benefits for US-based companies that choose to work with US-based marketing service providers. One is avoiding the language barrier that comes with outsourcing marketing to other nations. While companies in places such as Asia and the UK may speak English, you will run into issues with culture and terminology. In addition, sharing information with outside nations may subject you to unwanted security risks that require special attention.

Check Their References

As with any company you’re considering working with, ask for references of clients they’ve worked with in the past. As part of your due diligence, call these references and ask about their experience working with the marketing service you’re considering. How easy were they to work with, and did they deliver the results they promised in a timely fashion? Have they continued working with them, or would they work with them again in the future?

Use These Tips to Choose Your Partner

A white-label marketing provider can help save time and money while giving your company a tremendous competitive advantage. Choosing the right service is important, so use these tips as you consider which partner is right for you. Contact SteadyContent to learn more about our marketing service offerings and receive 50% off your first order.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

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Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

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5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

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SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

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Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.