Content marketing is a tried and tested method to build links to your site, which will improve its’ SEO (search engine optimization) value over the long run.
However, to ensure that other webmasters continue to link to your site, you need the right kind of content.
The secret to acquiring links from the same piece of content in future is to ensure that people will want to link to it, when they require cited sources for blog content they are producing.
On a daily basis, writers look for sources to support their assertions, offer additional information for readers and strengthen their arguments.
If they can use your content to do this, you are well placed to receive many links without having to lift a finger.
Here are the categories of content that have the best chance of helping people who require sources.
Reports About Sector Trends
If the industry you are in tends to change noticeably over time (be it on a weekly, monthly or yearly basis), it might be a good idea to write regular commentaries that assess the current state of the sector.
This is an excellent chance to position yourself as an authority, and connect with all sorts of different industry brands.
Typically, people enjoy looking at trends and giving a personal view about why they have developed in a certain way.
Also, they like writing about how to take advantage of new, innovative strategies.
Consequently, they will link to your commentary often, to offer the right context.
Another marketing benefit is that, after you start writing and drawing attention to this kind of content, others in your sector will check back for future articles.
Newly Obtained Data and Research
One of the best ways to build high authority links is to publish content with never before seen research.
A huge quantity of links can be obtained, as part of a PR outreach plan, from what is known as syndication.
To do this, you contact an authoritative, popular website with your content idea.
Then, assuming it gets accepted, the site will publish an article that links to your content.
After this, different websites will see the article published on the high traffic site, and publish articles linking to that content.
Therefore, after your content is shrewdly mentioned on relevant websites, via syndication and outreach, it is in prime position to be discovered by other publishers.
The high authority site content serves as an ideal citation for these extra publishers, because it is the underlying source of the interesting information.
As a result, it is highly likely to receive incoming links.
Helpful Content for Novices
Many people will be unfamiliar with the jargon, ideas and concepts that are common in the sector you operate in.
Content that gives beginners a thorough grounding of your industry has the potential to receive links for a long time to come.
This kind of content is often used for citations, due to the fact that it allows writers to avoid having to explain everything themselves.
Rather, they can just conveniently link to an ‘official’ definition.
Better still, it is easy now to generate this sort of content by tapping into the knowledge of industry experts.
Recently, the Bloomberry software tool was launched by Buzzsumo, which searches websites like Quora and Reddit for questions that are being asked about certain keywords.
You can conduct searches based on a period of time (e.g. answers given within the past three months), and only display answers from particular sources (e.g. only show answers from Quora users).
This tool is great for seeing what questions beginners are asking about your sector.
You might notice that some questions keep being asked, which can be an excellent starting point for blog content outsourcing.
Many writers find that researching content takes up a lot of their time.
Therefore, if a website has collected a large quantity of data on a particular subject in a single location, it will save them from having to write about it.
If you can invest the effort to dig up relevant information, curated resource content could be a way for you to attract numerous links over time.
Of course, none of this means that you can stop promoting your content in the usual way to garner links.
However, once you manage to get your content used on authority websites with high traffic, you will have a much better likelihood of attracting more links passively.
Then, after your content receives more links, it will be easier for publishers and writers who require sources to locate it.