Have you been thinking lately about hiring a real estate content writer?
Someone who can write your blog posts for you?
How about someone who can figure out what topics will get you noticed by search engines, and put your blog (and your professional website) on top?
There are professional writers who can take care of that, all while saving you countless hours and stress from having to worry about it yourself.
Not Enough Time In The Day
Being in the real estate industry isn’t easy. If you’re in the business, your time is spent handling extremely valuable property, both from a financial and a personal perspective. You’re probably also handling people who have a lot on their minds as well, and who are making crucial decisions that will impact their lives and livelihoods.
And that means your time is very valuable, too.
Every day brings something new that needs attention. And the tasks that don’t seem quite so urgent will usually get pushed back.
So if you’ve been struggling to find the time to update your website, post blog articles, or find other ways to keep it up to date via social media… it’s understandable. Almost everyone wishes they had more time in the day.
But here’s the problem: after a while, a forgotten website starts to look a little unkempt. And if you have an out-of-date blog, this can even impact your bottom line, with people deciding that you aren’t professional enough to keep things current.
The Benefits Of A Top-Tier Blog
On the other hand, the benefits of a great blog are many. They can be a huge difference-maker in your success. Often a great blog is a bit of an unsung hero… but a hero nonetheless.
The internet has changed how people shop. And it hasn’t just changed how they shop for gifts, music, and books. It’s revolutionized shopping for computers, cars… and even houses.
As a result, the most competitive real estate agents know that a strong online presence is a great tool for bringing in new customers. With a blog full of content that’s been properly optimized for search engines, the increase in traffic can seriously change how many people walk in the door to begin with.
How much is the increase? New blogs (or blogs that start using proper SEO content) will see an average of a 434% increase in internet traffic.
Should you really pass up that extra recognition?
4 Very Clear Signs You Should Bring In A Real Estate Content Writer
So when is the right time to bring someone onboard? When should you look for an additional writer to get your website out of some forgotten corner of the internet and into the spotlight?
Here are a few signs that you could use a boost.
#1 – The Current Blog Doesn’t Look Professional
If it’s been a while since you updated your blog, this is going to be obvious to anyone visiting for the first time.
That instantly sends a bad message.
Customers expect to see up-to-date information that is relevant, easy to read, and engaging.
Large companies typically supply this sort of information, and most smaller companies that are healthy will do it too.
The lack of current content is usually a sign that a company isn’t doing as well, which sends a message to readers (even if it’s a subconscious one). It looks like a company has to cut corners, or maybe they’re disorganized (or they just don’t care about appearances.)
The best way to combat this false impression is to start adding new content that will let potential customers know about your industry, and also about who you are.
When you hire a real estate content writer, you can turn all that worry over to someone who does this for a living. And when you work with a content company, you can also rest assured that the writer is answerable to a larger team (as opposed to hiring freelancers, which is more of a risk).
The best thing about getting a skilled professional on board to do this: you can dictate your own level of engagement.
If you want to come up with all the topics yourself, and have someone else write the articles, you can do that.
If you want to leave the whole process up to them, you can do that too.
An experienced content writer has written for a wide range of clients and will be able to adjust accordingly. And a content company will do whatever it takes to get that blog looking professional-grade once again.
#2 – You’re Having Trouble Reaching People
A lot of the time, one of the chief problems is that the blog exists, but no one is reading it.
If this is happening to you, it might be that the issue is more technical. Perhaps the blog posts simply lack the right SEO content (that is to say, they haven’t been written in such a way that garners the attention of Google and other search engines).
Sometimes company employees might have a little familiarity with this, and be able to do something on their own in order to drive traffic to their site.
But other times, that level of expertise simply doesn’t exist within the company. If you’re working in real estate, everyone in your office almost certainly has multiple high-priority tasks demanding their attention. And it can be a much better option to turn it over to a real estate content writer.
When an SEO content writer takes into account what searches people are doing, and which ones are the best to bring to your site, you get something more. You not only get people coming to your doorstep, but you get the right people.
#3 – You’re Having Trouble Reaching the Right People
While you want a lot of traffic to come to your site, it doesn’t help much if it’s the wrong kind. Ultimately, you want people who are in your region, who are looking for your services.
The real estate content writer knows that region-specific markets require a special kind of writing. It’s different from writing a review of products one can buy online, because a writer needs to target certain areas in order to maximize the search potential.
There are a few ways an SEO writer can do this. First, writers can look at the types of searches being done in your area. Second, the writer can see which combinations of terms work best.
When you get someone who is looking to boost your recognition in one part of the globe, hire someone who has experience with it.
Furthermore, when you look at a content company like SteadyContent, you get an entire team of researchers looking for the right answers for you.
#4 – You’re Overwhelmed
You have a job to do. And if you’re feeling like getting through the week has become a longer and longer marathon, maybe it’s time to look at delegating some of your to-do list.
There are two types of tasks to consider, here. There are the tasks that you need to do (and can’t delegate to someone else). And then there are the tasks that someone else might do just as well (or better).
Ultimately, you know your own limits better than anyone else. But based on experience, the biggest issue that small business owners have, no matter the industry, is that there’s not enough time to get to actually writing the blogs.
Writing is a time-consuming task. It’s even more true when there’s a specialized topic (like houses in a certain area) or a specific medium (SEO blogs).
So do yourself and your weekly schedule a big favor: get a good content company, that will work with a real estate content writer to get you the top-quality blog posts you need.
SteadyContent: Your New Home for Outstanding SEO Blog Content
SteadyContent knows that your time is valuable.
That’s almost certainly why you’re here: you need a break from trying to manage too many tasks all at once.
Fortunately, we have over 500 writers ready to take on the task of getting your blog up to speed. We also have a team of researchers who look at your particular industry and area, and find out just what sort of content will bring the most people to your site.
Your success is our goal.
Writing a blog is a long-term project. It doesn’t just happen overnight. And even if it were possible to write an entire batch of blog posts overnight, it doesn’t get posted that way. The goal is a steady accumulation of new traffic.
Like the best houses and architecture, a strong blog is built over time, deliberately, piece by piece. When you work with SteadyContent, you get more than a real estate content writer. You get an entire group of professionals who will make your success our priority.