It’s a common trend among small business owners to have a blog on their site. After all, the right blog will drive traffic four times over (or more) as well as boost sales. But the owners who do this successfully are usually the ones who hire a content writer for SEO.
The reason is simple. It’s not enough to write great content. That’s step number one, and it’s important, obviously. No one is going to stick around and read your blog if you don’t have something of quality to say.
But using a content writer for SEO is different. SEO is Search Engine Optimization, and a good writer not only provides something interesting for readers, but something interesting for search engines, too.
That’s a little more difficult and technical. But the payoff is undeniable. When you have a better search ranking, the traffic (and increased sales) will come your way.
Finding A Content Writer For SEO
Once small business owners realize they may not have the technical background (or the time) to write SEO content, they start to look for someone who can.
There are a few options here.
You can assign the blog to someone within the company, understanding that this will divert time and attention away from whatever else they do.
You can hire a freelancer or a content company. These options put you in contact with a professional content writer for SEO, who generates content for you.
Many people check out the freelance option first. Some freelancers are dirt-cheap, and it’s easy to get optimistic about the possibilities as a result.
However, there are a few pitfalls involved with a freelancer. And in many cases, those are the exact problems that the right company can address.
Freelancer Problems You Encounter
So what are the potential challenges of going with a freelancer? And why should it matter to you?
Your blog is a critical part of your brand awareness. It’s often the very first thing a new customer will see, especially if they’ve found your site from a Google search. So it’s just as important to have the right person writing that blog for you.
Any business deal is a relationship. And a blog is not a one-time transaction that ends the second it gets purchased. It’s a long-term process that can take months or even years.
Unfortunately, it’s not always easy to tell what sort of freelancer you’ll get when you hire someone. Here are a few of the things you might run into if you hire the wrong content writer for SEO.
#1 – Slow To Respond
Is your freelancer taking forever to reply to your emails?
This is usually a pretty early warning sign that you might be in trouble.
Freelancers who don’t respond to your emails in a timely fashion might have a lot of other jobs already in the works. Especially when it’s freelancers who work for the cheapest rates: their whole strategy involves doing as much as possible, and keeping as many clients on the hook as possible.
And that means that you might not be at the top of their list when it comes to their priorities.
The other extreme, a freelancer might not be busy at all. If they’re very new, or if they don’t have a professional background, they could simply be disorganized.
Unfortunately, it’s sometimes difficult to know. Freelance sites give users the option of reviewing the work done by a particular freelancer, but these reviews aren’t any guarantee.
With a content company like SteadyContent, the writers are answerable to the content company as well as to the client. That added structure makes it far less likely that you’ll simply be forgotten when things are too busy.
In addition, SteadyContent also has a dedicated administrative team able to answer questions quickly. That means that however busy the writers are, there’s always time to talk to a client.
In this case, having the resources of a company is a big advantage over a potentially-overworked freelancer.
And of course, a freelancer who is slow to respond might also be slow to deliver the written content.
#2 – Slow To Deliver
Any writer knows that dealing with deadlines is part of the business. And it can be a stressful part; after all, you want your work to be as good as possible, but you also need to hit “send” at some point.
Clients expect and deserve good quality, but they also deserve content on time. Especially when it comes to blog entries, the reliability of the content is crucial.
When it comes to freelancers, business owners report that one of the most consistent problems is actually inconsistency.
Freelancers might start a job with a lot of enthusiasm, delivering what you expect when you expect it. But then other jobs can pile up, and your blog gets pushed to the back burner. Articles start being posted later and later, until you wonder if anyone is really paying attention.
When you use SteadyContent, the posts are all agreed upon ahead of time. Writers accept the work with the expectation of completing it the same day that that start it.
If a particular writer is unavailable, the work will still get done by one of over 500 writers in SteadyContent’s writer pool.
The result: you won’t have to wait for weeks, wondering if your content will ever actually arrive.
The advantage is clear. When you work with a company, you have a lot more people ready to write for you at any given moment.
And what’s more; SteadyContent’s strict hiring process ensures that only the best writers are working on your blog.
#3 – Quality Issues
Another common pitfall with freelancers is that the quality of work can become an issue.
Clients have suggested that there are many reasons for this. Sometimes the quality of work can suffer because a freelancer is up against a deadline, and doesn’t have time to edit their work. The blog entries can wind up full of errors at this point.
Sometimes, that’s a result of poor planning or overcommitment. The writer has agreed to more work than can actually be delivered.
When you hire a content writer for SEO, you assume that they’ll take your needs seriously. But this isn’t always the case. And on occasion, it can even turn out that the freelancer you hire isn’t the one doing the work at all; clients have reported cases of freelancers “farming out” the work to other less-skilled workers, taking a cut of the profits for themselves.
This tactic is especially problematic in cases where the writers have a tenuous grasp of the English language. English is a notoriously difficult language to learn. While there are writers out there who have accomplished the (very difficult) task of learning it as a second language, it’s often just much easier to rely on people who have grown up speaking and thinking in English.
SteadyContent addresses these concerns in a few ways. First of all, the writers pass a strict test, and only about 5% actually make it into the writer pool. We accept only one out of every twenty potential writers (any of whom could set up a profile on a freelance site). And all our writers speak English as their main language.
Secondly, we employ a team of editors as well as writers. We have over 500 writers, creating content. But we also have about 150 editors, making sure that content is the best quality.
Lastly, we take our deadlines seriously, and we make sure that we get work done when it needs to be delivered. If one writer is overworked, there is another who can make sure that your blog post will be completed, not only on time but plenty of time in advance.
That assurance guarantees that there’s time to write it properly, and also to get it edited and formatted, so it looks great on your blog.
And of course, if there’s anything that needs to be changed, we are always available.
#4 – Miscommunication And Money Troubles
The last set of pitfalls around hiring freelancers really centers around miscommunication (or in some instances, a lack of communication entirely).
Say you give the responsibility of your blog to a particular writer. The writer writes for you, sends the content your way, and then heads off on a backpacking trip for eight weeks.
Of course, that’s not an issue if you’re happy with everything they’ve sent. But what if their content is full of errors? What if it’s not what you agreed upon? What if it’s just unreadable?
You could be left holding the bill and a pile of unusable posts.
When you work with SteadyContent, you get a company that can always be reached. You can ask for revisions, and you can work with us to refine your content strategy. You never have to worry about your posts being reliant on one particular writer or person.
You also know what you’re paying up-front. That means no hidden fees, and no freelancers trying to renegotiate after the fact.
That’s the advantage of having an entire team on your side.
SteadyContent: Your No-Hassle Solution
At the end of the day, you want quality SEO content, delivered on time.
It sounds pretty simple. But that doesn’t guarantee that any one person will be able to do that on a consistent basis—especially if it’s someone who is working alone.
At SteadyContent, our first concern is making sure you’re satisfied with your material. A blog-writing content company thrives on establishing positive relationships with small businesses like yours. And we do everything we can to make sure you’re pleased with your investment.
So check out our “trial period” offer, which gives you a no-risk chance to try out our writing services for just a few weeks. We can offer this at a discounted price, because we know that once you see the results, you’ll be back for more.