When it comes to WordPress blogs, there are a lot of things to learn to make your site a success. No longer is it about creating a blog, but you need to make a blog that stands out from the others and offers something unique. You also need to make it easy to use, fast to load and something that the search engines love. All of this can be a tall order but with some education, or by hiring a great content writer, you can make it happen.
Chances are you have content that you are proud of, that best explains your website, or that you feel really says everything you want to say. But are people seeing these articles? Make sure you have links to these on your website. If they aren’t important enough for you to link to them within your own site, why would a search engine think it is important?
How do people find things? They follow a trail to where you want them to go. Breadcrumbs will show how a page fits into the structure of your blog so that people can navigate easily. The search engines use these to determine how WordPress blogs are structured.
When it comes to your blog, your categories should be similar in size for content. But chances are, there are categories that you prefer to write about than others which can unbalance your site. Take a look at the content on your site and see if that is happening every few months, or more often if you publish a lot. If it has, split these categories up. You may want to consider hiring a ghostwriter for content writing to tackle the topics that you have difficulty writing on.
It can be tempting to add lots of tags to every post you put up on your WordPress blog. But resist the urge. You want the tags to be concise so that when someone clicks on a tag, they will get a variety of articles instead of one or two because you have made the tags too specific.Chances are, you really don’t need to create a tag for every color of the widget, a tag for widget A and widget B should be sufficient.
When it comes to your website, it’s important to visualize how the site s going to work. People want to find the information they are looking for easily. The main categories should be on the main page and there shouldn’t be too many of them or people will get confused. If someone can’t find what they want within a few clicks, they are going to leave and go elsewhere. If in doubt if your website works, ask friends to test it for you.
If you find creating WordPress blogs are difficult, or you do not have the time for it, it may be a good idea to hire out the work to a ghostwriter and focus your talents where they can be best used.