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4 Reasons Why You Can’t Afford NOT Hiring A Content Writer in 2019

4 Reasons Why You Can’t Afford NOT Hiring A Content Writer in 2019

It’s 2019… do you know where your web content is? If it’s still in development, not yet posted to your homepage, or in the “brainstorming stages,” maybe it’s time to look into hiring a content writer.

Yes, you can probably do it yourself. But is this the best use of your time? And do you really want to do all of the technical research involved with making the posts optimized for the web?

For a lot of business owners, web content is one of those things that easily gets pushed to next week, and the week after that, and the week after that. You know it’s important, but somehow, it doesn’t seem as urgent as all the other issues of the day.

The good news is that that’s absolutely fine.

Your Time Is Your Money

Look, running a business isn’t easy. Whether the business is big or small, there’s a lot to be done. Of all the tasks you have on your plate, creating content for your web page can also secretly seem like one of the most daunting, especially if you’re not a writer by trade. For it to have a serious impact, it’s going to require a serious investment of time.

The payoff to hiring a content writer is incredibly high, especially when compared to the cost. Perhaps you already know a few of the reasons why you should look into it.

But if you’re still struggling to get the project into the “done” pile, let’s take a look at a few of the reasons why you can’t afford to miss out on getting started today.

Reason #1: You’re Missing Out on New Customers, Today

Yes, you read that correctly. Every year, more and more customers turn to the internet to find out about businesses that offer whatever product or service they need. Internet shopping (or research) has become so widespread that it’s difficult to imagine a time before it was the norm.

Of course, there are still plenty of ways to market and promote your business. Commercials on TV, taking out ads in the paper, or calling leads. But none of that is as efficient as creating an optimized wealth of content.

If you have a blog on your site, you’re going to reach people who want to find you in the first place. Mailers get thrown away, ads and newspaper notices can easily be lost in the shuffle, unnoticed by the intended target. But if you put together a series of optimized, quality blog posts, you will drive traffic to your site, and most importantly, it will be the sort of traffic you want.

You’ve probably heard about the fantastic conversion rates on SEO blogs. Visitors who reach your site will already have been searching about your topics. They want to know about your services. In fact, you very likely not only have an answer, but a product for the very questions they’re trying to solve.

The sooner you get that blog up and running, the sooner they’ll come running in your direction.

Reason #2: You’re Losing Weeks (and Months and Years…)

There’s another risk of procrastination, and that’s the risk that comes from losing out on the benefits of Google’s indexing system.

Writing a good blog is a process. It takes weeks or months to get the best results. The reason for this is that content creation’s real leveraging power comes from a cumulative effect.

When you post on your blog, Google notices the new material and then indexes it. Now the web searchers (your future customers) can find it. But if you’re only posting rarely, or updating irregularly, the indexing feature isn’t going to help you as much as a consistent, higher-volume approach.

This is where hiring a content writer really comes in handy. When you’re trying to find time to update your blog amidst all the other stuff you have to do, it’s easy to let it slide. But when you have a writer (or group of writers) dedicated to getting your material ready on time, you’re going to maximize the effect of a technological machine that’s already in place.

It’s a bit like going to the gym. A few visits is better than nothing—but nothing beats a regular, sustained approach, executed by writers who know what they’re doing.

Reason #3: You’re Wasting Time Trying to Do It Yourself

The more you do something, the more efficient you become. But with writing, there’s still a certain amount of time that needs to be spent coming up with ideas, planning, editing, and making sure all the keywords are in place to drive traffic to your site.

If you really love writing the blog post yourself, that’s great… but if getting around to it is a bit like pulling teeth, then it’s a good sign that it may never be something that you will do regularly. Certainly not with the focus that’s needed to get the maximum effect.

Fortunately, that’s okay. Everyone has a talent, and if running the business is yours, maybe it’s time to look into turning the blog over to someone whose talent is “writing SEO content.”

And even if you love writing the posts, there’s another thing to consider.

Reason #4: You’re Trying to Write SEO Content Yourself Without the Full Skill Set

Not to put too fine a point on it, but putting together a solid blog isn’t something that anyone can do. As the internet market has gotten more competitive and more refined, it’s become an acquired skill.

Most people who can put a sentence down on paper (or a document) can write a blog post. If they’re knowledgable about their topic and have something to say, they can even write a good one.

But here’s the kicker: even if you’re an expert pastry chef, and you write well, and you have 1200 ideas for posts about baking all ready to go… you still might not have what you need for a blog that will actually get people to your site in the first place.

That’s because creating SEO content requires researching the specific words and phrases that generate the most clicks, the most revenue, and the optimal degree of difficulty when it comes to competing with all the other sites out there. It’s a field all of its own, and it takes freelancers months or even years to become really good at it.

Do you want to spend the time to learn this skill? If the answer is yes, then maybe it’s time to look into a career change (we’re always looking for great writers!)

But if you’d rather focus on the business that got you excited in the first place, then hiring a content writer for that blog is easily your best bet.

The Benefits of Hiring a Content Writer

So if you decide to look into hiring a content writer, how do you go about it?

One method is to look for a freelancer, either by posting something on a job site, or by browsing databases of individual writers and seeing their specific skills.

The other way is to look into a content creation company. This might seem like a less personal method; however, with a content company, you have a few advantages that an individual writer won’t get you.

Why SteadyContent?

At SteadyContent, we bring our expertise to bear in a time-tested approach. We generate over 5 million words of content every month, by employing a dedicated staff, keyword and SEO researchers, and over 500 writers and editors. Every step of the process is overseen by someone who specializes in that field.

When a new customer contacts us, our staff works with their businesses to understand what their model is, and what their aims are with their blog. Some businesses might be looking for a more formal and educational tone, some more relaxed. Some might be focused on a specific campaign, others on boosting the visibility of their whole company.

Once the goals are laid out, we research the industry and the regions to find the most promising phrases, keywords, and titles to include in each blog. This is what gets the attention of Google (or any search engine) during its indexing process.

And after that, we turn the project over to the writer. At SteadyContent, we hire only the top 5% of writing applicants, so we can deliver the best content available. Just as the right SEO keywords are the way to get noticed by Google, great writing is what gets noticed by your readers… and it’s what turns a casual browser into a customer.

Your Blog, Your Business

Hiring a content writer can seem like a risky proposition. But with SteadyContent, you get the complete package, from a company that’s been creating high-impact posts since 2010.

Even though someone else is doing the writing for you, the blog will always retain your unique personality. The posts are based on your initial suggestions, and completed articles are delivered every week for your approval. All you have to do is watch them go live, and start bringing web traffic (and more customers) right to you.

Best of all, our introductory offering gives you a chance to try us out for a low-risk, low-cost option. So let’s talk about how we can help grow your blog and your business!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.