It’s 2021… do you know where your web content is? If it’s still in development, not yet posted to your homepage, or in the “brainstorming stages,” maybe it’s time to look into hiring a content writer.
Yes, you can probably do it yourself. But is this the best use of your time? And do you really want to do all of the technical research involved with making the posts optimized for the web?
For a lot of business owners, web content is one of those things that easily gets pushed to next week, and the week after that, and the week after that. You know it’s important, but somehow, it doesn’t seem as urgent as all the other issues of the day.
The good news is that that’s absolutely fine.
Your Time Is Your Money
Look, running a business isn’t easy. Whether the business is big or small, there’s a lot to be done. Of all the tasks you have on your plate, creating content for your web page can also secretly seem like one of the most daunting, especially if you’re not a writer by trade. For it to have a serious impact, it’s going to require a serious investment of time.
The payoff to hiring a content writer is incredibly high, especially when compared to the cost. Perhaps you already know a few of the reasons why you should look into it.
But if you’re still struggling to get the project into the “done” pile, let’s take a look at a few of the reasons why you can’t afford to miss out on getting started today.
Reason #1: You’re Missing Out on New Customers, Today
Yes, you read that correctly. Every year, more and more customers turn to the internet to find out about businesses that offer whatever product or service they need. Internet shopping (or research) has become so widespread that it’s difficult to imagine a time before it was the norm.
Of course, there are still plenty of ways to market and promote your business. Commercials on TV, taking out ads in the paper, or calling leads. But none of that is as efficient as creating an optimized wealth of content.
If you have a blog on your site, you’re going to reach people who want to find you in the first place. Mailers get thrown away, ads and newspaper notices can easily be lost in the shuffle, unnoticed by the intended target. But if you put together a series of optimized, quality blog posts, you will drive traffic to your site, and most importantly, it will be the sort of traffic you want.
You’ve probably heard about the fantastic conversion rates on SEO blogs. Visitors who reach your site will already have been searching about your topics. They want to know about your services. In fact, you very likely not only have an answer, but a product for the very questions they’re trying to solve.
The sooner you get that blog up and running, the sooner they’ll come running in your direction.
Reason #2: You’re Losing Weeks (and Months and Years…)
There’s another risk of procrastination, and that’s the risk that comes from losing out on the benefits of Google’s indexing system.
Writing a good blog is a process. It takes weeks or months to get the best results. The reason for this is that content creation’s real leveraging power comes from a cumulative effect.
When you post on your blog, Google notices the new material and then indexes it. Now the web searchers (your future customers) can find it. But if you’re only posting rarely, or updating irregularly, the indexing feature isn’t going to help you as much as a consistent, higher-volume approach.
This is where hiring a content writer really comes in handy. When you’re trying to find time to update your blog amidst all the other stuff you have to do, it’s easy to let it slide. But when you have a writer (or group of writers) dedicated to getting your material ready on time, you’re going to maximize the effect of a technological machine that’s already in place.
It’s a bit like going to the gym. A few visits is better than nothing—but nothing beats a regular, sustained approach, executed by writers who know what they’re doing.
Reason #3: You’re Wasting Time Trying to Do It Yourself
The more you do something, the more efficient you become. But with writing, there’s still a certain amount of time that needs to be spent coming up with ideas, planning, editing, and making sure all the keywords are in place to drive traffic to your site.
If you really love writing the blog post yourself, that’s great… but if getting around to it is a bit like pulling teeth, then it’s a good sign that it may never be something that you will do regularly. Certainly not with the focus that’s needed to get the maximum effect.
Fortunately, that’s okay. Everyone has a talent, and if running the business is yours, maybe it’s time to look into turning the blog over to someone whose talent is “writing SEO content.”
And even if you love writing the posts, there’s another thing to consider.
Reason #4: You’re Trying to Write SEO Content Yourself Without the Full Skill Set
Not to put too fine a point on it, but putting together a solid blog isn’t something that anyone can do. As the internet market has gotten more competitive and more refined, it’s become an acquired skill.
Most people who can put a sentence down on paper (or a document) can write a blog post. If they’re knowledgable about their topic and have something to say, they can even write a good one.
But here’s the kicker: even if you’re an expert pastry chef, and you write well, and you have 1200 ideas for posts about baking all ready to go… you still might not have what you need for a blog that will actually get people to your site in the first place.
That’s because creating SEO content requires researching the specific words and phrases that generate the most clicks, the most revenue, and the optimal degree of difficulty when it comes to competing with all the other sites out there. It’s a field all of its own, and it takes freelancers months or even years to become really good at it.
Do you want to spend the time to learn this skill? If the answer is yes, then maybe it’s time to look into a career change (we’re always looking for great writers!)
But if you’d rather focus on the business that got you excited in the first place, then hiring a content writer for that blog is easily your best bet.
The Benefits of Hiring a Content Writer
So if you decide to look into hiring a content writer, how do you go about it?
One method is to look for a freelancer, either by posting something on a job site, or by browsing databases of individual writers and seeing their specific skills.
The other way is to look into a content creation company. This might seem like a less personal method; however, with a content company, you have a few advantages that an individual writer won’t get you.
At SteadyContent, we bring our expertise to bear in a time-tested approach. We generate over 5 million words of content every month, by employing a dedicated staff, keyword and SEO researchers, and over 500 writers and editors. Every step of the process is overseen by someone who specializes in that field.
When a new customer contacts us, our staff works with their businesses to understand what their model is, and what their aims are with their blog. Some businesses might be looking for a more formal and educational tone, some more relaxed. Some might be focused on a specific campaign, others on boosting the visibility of their whole company.
Once the goals are laid out, we research the industry and the regions to find the most promising phrases, keywords, and titles to include in each blog. This is what gets the attention of Google (or any search engine) during its indexing process.
And after that, we turn the project over to the writer. At SteadyContent, we hire only the top 5% of writing applicants, so we can deliver the best content available. Just as the right SEO keywords are the way to get noticed by Google, great writing is what gets noticed by your readers… and it’s what turns a casual browser into a customer.
Your Blog, Your Business
Hiring a content writer can seem like a risky proposition. But with SteadyContent, you get the complete package, from a company that’s been creating high-impact posts since 2010.
Even though someone else is doing the writing for you, the blog will always retain your unique personality. The posts are based on your initial suggestions, and completed articles are delivered every week for your approval. All you have to do is watch them go live, and start bringing web traffic (and more customers) right to you.
Best of all, our introductory offering gives you a chance to try us out for a low-risk, low-cost option. So let’s talk about how we can help grow your blog and your business!