fbpx
You are currently viewing Why Blogging Is Important for Your Business

Why Blogging Is Important for Your Business

Have you ever wondered why so many of the websites you visit also have a blog? It might seem strange. After all, what does a car repair shop really have to blog about? Is anyone actually reading this content? Once you understand why blogging is important for your business, it’ll all make sense.

Blogging is much more than a fun pastime these days. Today it’s a viable way to expand your online presence and improve customer relationships. A blog opens up possibilities and stimulates growth. It could even end up being quite profitable for you down the road. Here are just a few ways that blogging can benefit your business, and some tips to make sure you get the most out of your blog.
 

5 Reasons Why Blogging Is Important for Businesses

1. Increase Website Visibility by Blogging

The main objective for most blogs is to lure more people to your sales page. While your sales page is probably your highest-ranked search page when your business name is used, that’s now how new customers come across your company. New business generally starts with a search for a service or product. Hopefully, your page shows up in the results.

But once a customer has settled on a product or service, they tend to search around it, too. For example, if you’ve decided that you want to buy a mechanical keyboard, you’re probably going to start searching for information related to keycaps and switches. Dozens of subtopics reside beneath just those two facets of keyboards.

Your sales page can’t cover all of those topics in one place. This is where the blog swoops in and saves the day. You can write about all of these issues and discuss specific points that your audience might be searching for.

Blogging Best Practices

Always remember to optimize your content for SEO. Use Google Trends or other keyword research tools to help you identify topics that people are interested in. Pay attention to when those topics spike on the charts. Some topics are highly seasonal: the aforementioned mechanical keyboard tends to get more attention during the back-to-school season and right before Christmas.

Maintaining a steady post pattern is important for search engines also. You should post the same time of day on the same day every week. Be consistent so your readers know when to check back in and the algorithms know when to promote your page. If you’re not sure if you can keep up with the demands of your blog, reach out to us to get some extra support.

Make sure you look at what your competitors are up to. If they’re also blogging for views, analyze their content and see how you can differentiate yours. Remember, you want your content to benefit the user. Is there something the other site left out that you think readers need to know?

2. Show a Different Side of Your Brand

A blog is a great way to help people see your business from another angle. You can usually lighten up the tone of a blog compared to your sales page. While you might be more buttoned-up and reserved normally, you can unbutton your collar and speak more freely in your blog posts.

You can tell stories and recall little anecdotes that would be appropriate to write about in other formats. Maybe you share some of the history of your company in your blog while you discuss a topic. Or, you recount one of your most epic failures.

Blog readers look for genuine content. Keep it real and honest. You can’t always put content like that on your landing pages or in your product and service descriptions. That’s why blogging is important for your business: it gives you a space you otherwise wouldn’t have.

3. Address Concerns Faster

Blogs can also be useful for dealing with your company’s mistakes. You can take advantage of the fact that people expect a more down-to-earth attitude from your blog. You can open up and honestly explain what happened and how your company will make sure the problem doesn’t return in the future.

A good example comes from Netflix. Once upon a time, Netflix shipped DVDs directly to consumers as its core business. When the company decided to prioritize streaming services, they split both the DVD shipping and streaming sides of their business into two separate billing options, with an increase in cost for the consumer.

After the outrage, CEO Reed Hastings used the company blog to own up to the mistake and acknowledge customer concerns. Netflix didn’t collapse as a result of this questionable decision because they responded to the backlash immediately through an appropriate channel. Your blog can act as a safety valve for when things go wrong.

Don’t Just Apologize: Prevent!

Your blog shouldn’t just be a space where you clean up your messes. It’s also a great place to talk about your company and ask customers what they would like to see in the future. You can write about product or service ideas, or changes that you’re considering. Gauge the response that you get from your post and use that information to guide your decision-making.

Even though the old saying tells us that it’s easier to ask for forgiveness than ask for permission, people are less likely to be outraged when they’ve been given a heads up. When an announcement is no longer a surprise, they have time to process it.

4. Encourage Engagement Online

Besides feeling out the crowd’s attitude towards changes in your business, you can also use your blog as a community space. Comments on blogs are often disabled, but this is a big mistake. You need to make sure you have a solid commenting platform installed that will filter out spam and validate users, however.

But once your blog is set up properly, you can use this space to engage your audience and get them buzzing about your latest offerings. Announce new products and services or preview new features to get the hype going. Harmonize the messaging from your blog with content from your social media accounts for maximum effect.

5. Create a New Revenue Stream

Another reason why blogging is important is that it can actually generate revenue for your business! Content marketing takes a while to get going, but once it does, you could see serious income start to come in each month. You can make money by blogging, but you have to stick to it. It can take a couple of years for a blog to reach profitability, but once it does, you’ve got a steady stream of passive income.

That’s why so many businesses invest in ghost bloggers or reach out to a content writing agency. When you do this, you own the content forever. Your investment pays off over time once that ad revenue starts to arrive. But it’s not just Google Ads that can bring in some extra coin.

Sponsored Content

If your blog grows enough, you might find sponsors reaching out to you. Sponsors will ask you to write about how their product or service can help your customers. For example, if you run a blog for expats in Mexico, a local airline might ask you to write about their services. It’s a good fit, and will still be useful for your customers.

Reap the Most Rewards From Your Blog

It’s easy to see why blogging is important for modern businesses online. What’s not so easy is keeping up with the demands of your blog. You need to post regularly and never miss a date. You have to do research to find keywords and craft quality content every time.

If you don’t have the time for that, or just want to make sure that every post is a hit, then contact SteadyContent today. Our team of ghost bloggers can run your blog and put it on permanent autopilot. You’ll get great results every time.

This Post Has 8 Comments

  1. Marcelo Moor

    Blogging is the most effective way to increase your organic site traffic, anyone with an online business should have one!

  2. Odell Gerrard

    Blogging Is Important for Your Business YES, but the quality of the content is what matters the most.

  3. Michael S.

    Great article! Having a blog is a MUST if you really care about your product/company

  4. Angela Mayer

    Personally, I think the main reason to have a blog on your business website is to increase organic traffic.

  5. Mason Costello

    If you want to increase your brand awareness, then blogging is a must for your online business!

  6. Mike Celebration

    I think that you can do with some pics to drive the message home a bit, but other than that, this is excellent blog.
    An excellent read. I will certainly be back.

  7. Cory Bowles

    That is useful information about blogging. Blogging is important for sharing knowledge and new ideas.

  8. Caleb Adams

    Nice article. Thanks for the tips!

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.