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What Is a Digital Content Writer? 13 Facts About This Booming Industry

What Is a Digital Content Writer? 13 Facts About This Booming Industry

Why do people get so invested in creating blog posts for their company websites? Is it really such a big deal? Do they truly need to write a new article every few days (or to hire a digital content writer to do it for them?)

In a word: yes.

The worlds of advertising, marketing, and online business are all constantly evolving. But a few trends have been pretty constant over the past few years, and you can see the evidence in the cold, hard facts.

The Numbers Don’t Lie

What we have seen is that digital content has established itself as a promotional powerhouse for both large and small businesses.

The simple act of creating a regular blog can triple or quadruple a company’s traffic and revenue.

#1 – 55% of Marketers Say Web Content Is a Top Priority

55% of marketers agree that creating new web content is their top priority.

This is a far cry from the days when blogs were viewed more as a novelty, or a friendly way to interact with customers.

Of course, blogs are still a fantastic way to build a conversation with customers. But in the past few years, they have become so much more. The reality now is that the blogs are no longer the icing on the cake––they are driving a significant portion of the traffic themselves.

Due to the way that internet searches work, a good blog can bridge the gap from google to generating new leads.

#2 – Search Engines Power the Online Market

93% of online activities start with a search engine.

Whether that’s Google, Bing, Yahoo, or something else––the vast majority of web activity starts on one of these sites.

Companies that are able to get themselves high rankings on these searches will invariably reap the benefits. The top of Google’s list is “prime real estate” in the online landscape.

But while 93% of activities is obviously a high amount, is it really going to represent a significant consumer base?

#3 – The U.S. Market: 240 Million Individuals

There are roughly 240 million individual search engine users in the U.S.

Even if we’re only talking about 93% of them, this is still 223 million individual customers. Prime ranking on Google can potentially give you visibility for all of them.

#4 – That First Page Is Crucial

75% of internet searchers only look at the first page of results.

That means that if you’re in the business of selling fish hooks, and you’re in the top twenty pages for this category, congratulations. You’ve just quadrupled your customer base.

The benefits of being on the top of the search rankings are phenomenal.

But even if you’re not one of the largest companies in your field, you can still rank high for certain searches.

A good digital content writer will be able to figure out how to get you to move up in those rankings in a way that serves your specific customer base.

#5 – Many People Don’t Even Notice Ads

75% of searchers ignore paid ads entirely.

What we’ve seen is a steady decline in the cost-effectiveness of paid advertising.

Ads can still reach a lot of people, but the challenge is that many customers have learned to filter those ads out. They don’t even pay attention, because they are looking for more organic answers for their search questions.

A well-written blog post can provide what the customer needs: information without making them feel “sold to.”

#6 – Content Marketing Is Three Times More Effective Than Ads

When it comes to getting the most bang for your buck, content marketing is the way to go.

A recent study by Kapost found that content marketing was three times more effective than paid ads. For every dollar spent, it generated triple the number of leads that were generated by pay-per-click advertising online.

It does make sense: content marketing is comparatively inexpensive, to begin with (the trick is that it needs to be done well, by a digital content writer who incorporates proper SEO).

Again, the numbers are solidly in support of blog content. When done properly, there is incredible opportunity to get a great return on investment.

#7 – Ignoring Your Blog Will Cost You

Companies that blog have a 434% better chance of having their site get high search engine rankings.

We already covered just what an advantage it can be to rank high in a Google search. Given the incredible benefits, why would anyone ignore this opportunity?

#8 – Content Marketing Gets Past Ad Blockers

A 2017 report from Adblock Plus revealed that some 40% of respondents had used an ad blocker within the previous month.

Among laptops and desktops, that number is especially prevalent, and jumps to over half of all users.

So what we are seeing is that, in addition to “not paying attention” to ads, many customers are eliminating them entirely from their view. As the software continues to develop, and ad blockers become more popular, advertising loses its effectiveness even further.

When a digital content writer creates a blog post, that material doesn’t get excluded by a blocker, making this just another advantage for organic content.

#9 – Search Engine Traffic Is Better Than Social Media

Given all the hype over “creating a social media presence” these days, you can be excused if you have gotten the feeling that this is the highest priority for your brand.

Yes, social media gets attention and likes. But when it comes to converting leads, studies have shown that search engine traffic outperforms social media by nearly 300%.

The difference typically can be found in user intent. Social media is a great way of getting noticed, but web content frequently connects your business with people who are already looking to buy.

Those leads are what will actually drive sales and profit.

#10 – Digital Content Writers Power This System

If you look under the hood to see just how this whole system works, you’ll discover that the people who actually produce the content itself: the digital writers.

Most professional blog writers are writing this material as a way of life. In fact, 60% of content marketers produce something every day.

Savvy business people have learned that content marketing produces results. And the best results come from hiring people who do this work on a daily basis.

#11 – Articles Should Be Long (But Not Too Long)

The average word count for top content is about 1200 words.

Does this mean that each and every article needs to hit this number exactly? Of course, it doesn’t mean that, but it does show that there is an increasing interest in long-form articles.

In previous years, shorter posts were more common, but we have seen a definite shift toward articles that cover a bit more ground.

#12 – The Ideal Title Size

Studies also show that the top-performing articles frequently have headlines of 8-12 words each.

Anything shorter starts to become too vague or general, while longer titles can start to become confusing.

Content writers spend extra care to make sure their product is targeted to these trends, in order to give your material the best chance of being seen.

#13 – Marketers Know: Original Written Content Is King

In a survey conducted by Social Media Examiner, 58% of marketers agreed that the best content is “original written content.”

This shows a clear preference for the written word as a simple, cost-effective way of generating traffic and connecting with both search engines and customers.

There is plenty of variety as far as what type of content is out there. Video content has become increasingly popular, as technology has become better at handling high amounts of data.

But the downside is that video content is significantly more time-consuming to produce. A minute-long video can easily take multiple days to create, when the writing, planning, shooting, and editing is taken into account.

A blog article requires significantly less overhead, both in terms of time and money.

Where Do You Get Your Content?

So how do you take advantage of the most cost-effective form of business promotion?

There are a few different solutions. One can try to create blogs in person, but this option typically leads to frustration and missed deadlines.

What business owner has the time to create post after post, in addition to running the company and making the most important decisions?

The SteadyContent Model

The other path is to work with a company that creates content itself.

At SteadyContent, we create millions of words of content every month, for small businesses just like yours. Each post goes through a 19-point checklist to ensure quality and accuracy.

We conduct research ahead of time, to make sure every article is optimized for Google and other search engines.

After the SEO phase, one of our 550 writers creates the content, which is then double-checked by our team of editors.

The posting process is streamlined and designed for maximum efficiency. All you have to do is approve it, and watch your web traffic start to climb.

We’re also running a special promotional discount for first-time clients, so you can give it a try and experience it first-hand. Experience the amazing benefits you can get from digital content, and get in touch with us today!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.