Whether you’re writing a personal blog or maintaining one for your business, a blog is an extension of you, and readers will judge you (or your business) based on the content of a blog post. It’s not something to take lightly, so the idea of hiring a blog writing service can be a little scary. Will you get good, original writing? Will you have control of the subject matter? Will search engines find your post and rank it?
You’ve come to the right place if you’re concerned about your posts and articles. At SteadyContent, our blog writing services are second to none, and we’ve built a team of keyword researchers, development professionals, writers, and editors who know how to produce and publish high-quality content for companies in every industry.
Why Hire Article Writing Services?
When you need to be producing content consistently, you essentially have four choices:
Write it yourself
Hire a freelancer
Hire an in-house writer (or several)
Hire an agency
We’ll consider the options, but first, let’s just remind ourselves what goes into creating good blog content.
What’s Involved in a Great Blog Post?
Bear in mind that posts aren’t just posts anymore. A post has to actually rank highly in searches, with quality content that search engines will put at the top of results pages. An SEO blog post is a lot more than good writing. Here are just a few things a content writer has to keep balanced when writing:
Keywords
These must be worked in naturally, not awkwardly, and in just the right number of times (not too many, but not too few). When you have to add the right words and phrases, it’s a lot harder to keep your writing smooth and natural.
Headings
People in the modern world don’t read blog posts the way they read books. They skim and scan, hunting quickly for the information they need. Headings break things up and make it easier for them to find what they want.
Digital Marketing
Business blog posts are there for a reason: to drive traffic and sales. This might be done directly by telling the reader why they should choose your company, but that can also be artless in some situations. Sometimes, it’s better to simply present helpful information authoritatively and trust that the reader has the good sense to realize you’re the person to trust with their needs in this field. What’s the right digital marketing strategy for your company in this regard?
Consistent Voice
Blog posts for companies need to reflect what those companies are really about. That means maintaining a consistent brand voice. It can’t sound like a totally different person is doing the blog writing every time you post something!
Helpful Topics
Another blog writing challenge is ensuring the topics and information are on point. The information needs to be what readers want, but it must also be related to your niche. If you run a medspa, for instance, you might be producing some really great, informative posts on popular political topics that get a lot of traffic, and while that traffic is nice, it’s not actually doing you any good.
People might enjoy reading what you have to say about a social issue, but that doesn’t mean they’ll think of you when it’s time for a facial. Search engines will also note a blog post that doesn’t seem to match your niche and may even punish your ranking for it.
Good use of keywords and headings, a consistent voice, with helpful topics and an eye to marketing: it’s a lot to do while also producing writing that flows the way it should and keeps people reading. So who is best suited to produce this kind of quality content consistently? Let’s go over your options:
Do It Yourself
This seems like the cheapest option, but be sure to think through all the implications. First, what is your time worth? If you were actually working at what you do best at your business, you’re likely making the equivalent of at least $50 an hour. Can you afford to dedicate that to a blog post?
You also have to consider how comfortable you are with writing. Is it easy and natural for you, or do you fight to get a word on the page? You might have ideas for a dozen of blog posts, but search engines want to see you posting multiple times a week. How quickly will you hit a wall?
Finally, even if you’re a good writer, SEO blog writing is a different thing. Do you have the time, patience, and skill to optimize your blog content for ranking well? It’s all a lot to ask for someone who is already trying to build out a successful business.
Hire a Freelancer
As soon as companies realize that blog writing is labor intensive, they usually look for blog writers. There are plenty of freelance platforms, and it can be cheaper to hire a freelancer than a permanent in-house writer or blog writing service. But there are some things to worry about, too.
Skill?
You can go through many blog writers before you find someone with genuine skills. Quality control is a serious issue with freelancing. These platforms are such that nearly anyone can throw up an ad. And what if you need to scale up? Even if you’ve found a great, skilled freelancer, they can only do so much. Then you’re back to finding another writer and hoping they can match the tone and voice your first writer has established for your blog posts.
Scam?
Other freelancers are advertising their services in blog writing as if they’ll be doing it, but once they have your order, they’ll send it off to writers in another country, paying literal pennies for content so poor that sometimes it’s barely readable.
Stolen?
Is the freelancer really doing content creation or just copying subject matter off the internet? You either have to check it yourself or risk getting dinged by search engines for copied content, and either way, you’re just paying someone to move words from one part of the internet to the other.
Hire an In-House Writer
An in-house writer solves all the problems listed above. You get blog content that’s consistent with your voice, with relevant subject matter, and you can be sure your blog is plagiarism-free and of high quality. The costs are the issue here, though. Is it worth paying a full-time salary, plus benefits, for content creation?
Even if you’re passing off most of your social media and content marketing creation to this employee, there’s likely still not enough to keep them busy. Only the biggest companies with endless writing needs really find it financially feasible to hire a full-time writer or two.
Hire Great Blog Writing Services
The best option is to hire a quality blog writing service. A blog writing service does the heavy lifting when it comes to vetting writers and checking their work for plagiarism and can guarantee original content. Great blog writing services like SteadyContent offer easy scalability, keyword research, fast turnaround times, personal customer service, SEO optimization, and anonymity: what the writers write belongs to you. We’ll even publish the posts for you.
You get great content for your site, and you only pay a fraction of what it would cost to hire your own in-house writer. But you also avoid freelancer issues by going with a trusted agency. If a writer flakes out, that’s on the agency: not you. You pay for custom content, so you’re going to get it. It’s all part of the service.
And what about the voice of your blog posts? Here’s where quality matters. A great service will not just vet writers for writing quality generally but also for their ability to write blog content on various subjects, in a particular voice, and at different skill levels. Writers will only be allowed to write work they have proven they can handle.
Blog Writers Who Make a Difference
Good rankings come from consistently fresh, original blog content that drives traffic to your site. Good blog writers can create content, but great ones can generate industry-specific, optimized content that converts. They can fit in high-performing keyword phrases without generating odd, awkward, or unnatural-sounding text.
At Steady Content, our writers are the best in the business, and they’re available at a price your company can afford. We have talent with skills in every niche, so whatever you request, we can make it happen.
What Sets SteadyContent Apart
Quality Content at an Affordable Price
Whether you hire a freelancer or go with one of the other agencies out there, the majority are just throwing up nonsense. They focus on quantity, not quality, and articles are redundant and full of fluff, plagiarized, and copied repeatedly from client to client in the same niche. The few who provide really high-quality work (and they are out there) are usually too expensive and have trouble scaling up.
Remember: your goal in blogging is very different from the goal of the writer you’ve just hired. You want to attract clients, improve SEO, and convert. Why? To make money. A freelancer (naturally) also wants to make money, but for them, every word written is another penny in their pocket. The goal for most is to write as quickly, not as well, as possible.
How do you get great blogs when you and your writer are approaching your blogging with such different goals? By working with an agency whose existence depends on the quality of your blogs. Our job is to find balance, keeping clients happy and writers happy, too. When everyone’s happy, you get quality posts that rank.
Quality Writers
Some agencies vet writers carefully at the beginning but then barely even glance at their work once a writer makes it into their system. Scammers know this, and there are whole “businesses” out there devoted to creating accounts with content agencies. The applications come in with awesome writing, with every word carefully chosen and good knowledge of SEO, social media marketing, and more.
But once the account is accepted, it gets sold to someone else, usually in another country. That person is told that they can basically make “free money” once they “buy” an account. All they have to do is throw some words into the article and hit send. The work starts pouring in, and it’s poor quality, plagiarized, or even incomprehensible.
We don’t allow this at SteadyContent. Every single article that goes out is carefully checked by our editors and held to the same high standards, and we are always in communication with our writers. They’re part of our in-house team, and we have best practices in place to block those fake accounts.
Industry and Business Specific Blogs
Unlike other agencies, our team will custom-craft your content to match your company. Everything you get will be original, free of plagiarism, fluff, and redundancy, and optimized for SEO and the audience you need to reach.
FAQ About Writing Services
What’s the Right Length for an SEO-Optimized Post?
Great articles are between 500 and 2000 words. Anything less than 300 and what you have to say may be more appropriate for a social media post than for a blog. Anything more than 3000 words might be better as a white paper. Contact us about pricing and what we can offer. We’ll also discuss blogs with you if you want: what will be best for you and how to balance cost with effectiveness.
Can You Help Me With Keywords?
Absolutely! Our keyword researchers use advanced tools to find out exactly what keywords and phrases will attract the right audience to your brand via search engine queries. You’ll approve everything before it goes on to the writers, and you can request a change if it doesn’t look right.
Can You Publish to My Website?
Some writing services send you an article or post as a document. You’re then responsible for getting it up on your website, looking great and properly formatted. At Steadycontent, we can publish a post directly to your website for you, perfectly formatted and with an image.
You can request live posting or private draft so that you can look over it first. Alternatively, we can send your content to you by email or any other method that works for your brand.
Will I Have to Pay a Lot for a Custom Post?
We’ve worked hard to build a model that offers great content with good pricing. We work at scale, which allows us to offer better price. You won’t find better content at a better price. Whether you need to post frequently or just once or twice a month, we can do the research, create your custom content, and get it published at a price you can manage.
How Many Writers Will Work on My Order?
Our skilled team knows how to direct pieces to the right writers, and our carefully crafted model allows us to divide writers into groups so they can be assigned work from businesses they’re comfortable with. We’ll choose your writers based on what you request and the writing style preference you have.
I’ve Got a Lot of Volume: Can You Handle It?
Our model is optimized to provide businesses with large-scale orders while ensuring that all content is professional, original, and of great quality. Some other agencies can offer great content at a high price; some can offer high volume but at the sacrifice of quality. We can offer quality and quantity while optimizing for SEO at the same time.
Who Gets Credit for What Goes Up on My Website?
Our professional team works anonymously. We can post directly to your site, and your audience will never know it’s anyone other than you writing (unless you want them to).
Can You Guarantee Original Content?
No article is ever automatically accepted at SteadyContent. We check for quality, but we also check for originality. Every piece goes through plagiarism-checking software, and we regularly spot-check writers for self-plagiarism, too.
Get High-Quality Blog Posts and More
Whether you need a blog post, help with content marketing, an article, improved SEO, or any other kind of content, we can help. Reach out to SteadyContent today and find out why our services are simply the best.
