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Need to Hire Blog Writers? 4 Ways to Find the Right Writers for Your Business

Need to Hire Blog Writers? 4 Ways to Find the Right Writers for Your Business

Are you looking to improve your website traffic? Do you want to bring more people to your business online? E-commerce is a key component of any marketing strategy in 2020, but with so many small businesses worried about their financial future, not everyone has a huge budget for expensive ad campaigns. If you want to reach the maximum number of people without spending a fortune, the best thing you can do is hire blog writers.

Marketing During the COVID-19 (Coronavirus) Pandemic

Many companies are discovering that upgrading their online presence is more crucial than ever right now, especially with so many people staying home. Maybe you already have a website that allows consumers to shop from their living rooms, but how do you get these visitors to notice you if they aren’t already loyal customers? The answer is to help new customers find you in online searches through careful use of targeted keywords and web content.

How Does Targeted Content Work?

Targeted web content contains signature phrases and “keywords” that help search engines like Google properly classify your site. The more accurately it does this, the more likely it is that Google will suggest your site to someone who is conducting a search. You almost certainly understand the importance of ranking high on Google when a search is done: the sooner your business pops up on the list, the better chance it has of getting a new visitor.

This process is called SEO or “search engine optimization,” and it’s the backbone of any online marketing strategy. In order to create this sort of targeted content, business owners generally have a number of different options available to them, but one of the most important is blog writing.


4 Ways to Find SEO Blog Writers

Assign the Blog to Someone in Your Company

This is one of the most common first steps for a small business to take. Usually, unless you are running a larger business, you don’t have a full-time position that is dedicated to managing your professional blog. The task falls to someone within the organization who may lack the expertise to apply SEO to the blog (or the enthusiasm for creating the blog).

There are a few advantages to keeping the task within the company, of course. Your employees will (hopefully) have a solid knowledge of your industry and the specifics of your company. They are also already on the payroll, which is a good way to keep costs low. The downsides are that employees may be diverted from more pressing tasks, or they may not have adequate experience with SEO. If this is the case, then your blog might not wind up actually bringing in any additional traffic, even if the content is top-quality.

Find a Freelancer

Freelance bloggers generally are individual writers who specialize in writing copy for SEO purposes. They know the basics of SEO writing, although experience and specializations will vary wildly. While you can find freelance bloggers for cheap, you may have buyer’s remorse when you see the actual results. Others will do a better job, but if you want someone who has a thorough knowledge of medical or technical topics, for instance, you can expect to pay more.

Freelancing is really a mixed bag. You can find freelancers for next to nothing on sites like Fiverr or Upwork, but there may be hidden costs that come into play after the fact. There is also a limit to what can be accomplished with a single freelancer. If you need more volume, you’ll need to hire more freelancers. It doesn’t take long before the administrative aspect of managing multiple independent writers can actually become just as time-consuming as writing the blog yourself.

Write the Blog Yourself

If you’d rather not hire blog writers at all, you can simply write the entries on your own. This is another tactic that many small business owners take, and it actually is often a workable solution, but only in the short term. This usually happens for one of two reasons.

The first has to do with company growth. In the early days of a small business, a business owner might be involved in all the small details and “chores” of the business. But as it takes off and other employees are hired, the owner needs to pay more and more attention to the “big picture” problems. The blog can often become an afterthought or just another chore, which is a shame because it can yield such an excellent return on investment.

The second reason has to do with keeping a blog fresh. At the start of writing a blog, you may be bursting with ideas. After a year of weekly posts, fresh ideas are harder to come by. A third-party blogger doesn’t just give you your time back: they also give you an added breadth of ideas that may help you connect with a wider consumer base.

Work With a Content Company

If you want to outsource your blog, you aren’t just stuck with the prospect of juggling freelancers. You can also work with a content company, which takes a holistic approach to SEO and blogs and looks at the big picture rather than just individual posts.

A content company typically works with dozens, hundreds, or even thousands of writers. The disadvantage here is that you don’t know exactly what writer you’ll work with, although better content companies will often give you the option of working with a specific writer if you like their approach.

The plus side is that because a content company has more writers, you can typically get larger amounts of blog posts in much less time, and the company’s core staff will make sure that these posts are all SEO-driven and optimized for your business.

What to Look for When You Hire Blog Writers (Company or Freelance)



It’s probably not a great idea to give your company blog over to just anybody. Commercial blog writers need to have a specific set of essential skills. If any one of these is missing, the overall blog is going to be less effective as a result.

The Ability to Create and Deliver Content On Time

Google’s archiving software gives preference to newer web content. The best blogs typically update multiple times a month or even multiple times weekly. Your writer or writers should be able to keep up with whatever pace you set.

The Ability to Write Well and Professionally

There are over 152 million blogs on the internet, with a new post being published every half-second. As blogs become more and more numerous, the thing that’s going to make your blog stand out is its quality. Your writer should be someone who can engage your readers with whatever topic you pick for them to write about using proper grammar and spelling.

The Ability to Incorporate Effective SEO

The other thing that’s going to make your blog stand out is SEO. There are two big pieces to good SEO. The first is using the right keywords and phrases for proper optimization, which requires time, research, and accurate software. The second piece is writing content that uses SEO naturally. That way, your customers don’t think, “wow, this post reads like it was written by a robot.”

Your blog writer should be someone who knows SEO, but they should also know that there’s more to a blog than just picking keywords.

Knowledge of Your Industry (or the Ability to Research)

Every industry and business has its own microcosm of terminology. When you pick an SEO writer, you should make sure that you’re getting someone who has familiarity with your industry or who has the ability to research it well. Most readers will tell you they can tolerate the occasional typo, but misinformation and a writer’s lack of familiarity with a subject can cause them to lose confidence much faster than a spelling error.

The Company Advantage

If you’re looking to take your blog to the next level, the most direct way is to hire blog writers through a content company. It takes away the hassle of having to manage all of the details yourself, saving you time and freeing up both you and your staff to do other things.

Hire Blog Writers at SteadyContent

SteadyContent maintains a roster of over 500 writers, many of whom specialize in industry topics such as medical articles, automotive posts, or technical blogging. Our company has been producing high-quality, SEO-driven posts since 2010, and we have worked with hundreds of businesses around the globe. The process is streamlined for easy posting so that business owners can approve content with a minimum of fuss.

If you’re looking to boost your online profile, we’d love to work with you! We have a special trial offer right now that enables our new clients to “test drive” our content service without risk. We’re sure that once you experience our posts, you’ll want to work with us more. Contact SteadyContent today and see what a difference we can make for you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.