When a website is created it enables a business owner an opportunity to advertise and promote their products and services through content marketing.
Content marketing is necessary to ensure that a website is seen when potential consumers perform a search for products.
One of the most important aspects of content marketing is search engine optimization.
Search engine optimization (SEO) consists of several techniques that help websites receive higher rankings on search engines.
WordPress is is a content management system platform (CMS) with built in features that make it easy to optimize content and maximize SEO marketing efforts.
One of these features is the ability to restructure permalinks.
Permalinks are the permanent URLs for web pages, categories, tags, and blog posts.
Typically, a permalink has a default structure that looks like this: http://yoursite/com/p?=17.
WordPress allows website managers to customize their URL permalinks so that they lead to specific posts or web pages.
By adding a precise description of a page’s content and relative keywords to an URLs structure it becomes more accessible to search engines.
This is easily done by going to the Settings section inside WordPress and selecting the Permalink tab and editing the URL by replacing the default setting with the name of a specific post.
The permalink should now look like this: http://yoursite.com/%postname%/.
A permalink that has the name of a post in it makes search engines automatically rank the URL in a higher position.
Title tags also help with rank position, and they help search engines determine what a web page entails.
A title tag should inform a search engine or viewer what the page is about and what it has to offer.
Since search engines tend to primarily focus on the first few words of a title, it is crucial to add relevant keywords to the start of a title tag.
The All-in-One-SEO-Pack plugin for WordPress enables site owners to optimize their title tags to be SEO friendly and deliver higher click through ratings (CTRs).
To optimize tags simply access this plug in through the Settings and then add these specific tags:
Post Title: %post_title%
Page Title: %page_title%
Meta descriptions are also important to SEO because they offer a short summary of a specific blog post or the content on a web page to search engines and viewers.
Meta descriptions also help a site to receive better rankings on search engine result pages (SERPs).
To improve SERPs and CTRs, it is crucial to create descriptions that are interesting and unique so that they are engaging to viewers.
Plugins such as the All-in-One-SEO-Pack, or the Yoast SEO plugin make it easy to automatically create engaging meta descriptions.
XML sitemaps are another important aspect of SEO because they tell search engine bots about all of the content on a web page and help viewers navigate a site.
When XML sitemaps are submitted to search engines it becomes easier for them to quickly index and search the site, which usually results with higher search rankings.
Categories and tags are also important because categories are the table of contents of a blog and tags are an index that helps a search engine to interpret the subjects of a blog.
Subcategories and structured blog posts make the content easier for search engine crawlers to find and read.
WordPress makes it easy to add categories by adding a plugin and going to the Posts section, then selecting Categories and Tickets, and then selecting Labels.
WordPress operates on an open source platform that uses simple and clean code that allows search engines to easily index a site.
It is vital to be certain that all plugins and themes are well coded to maintain a high quality WordPress site.
Another SEO technique is to utilize image optimization.
Image optimization involves the creation of engaging and relevant image titles and the use of alt text that make site images stand out better on Google and image search engines.
This is easily done by adding image optimization and alt text to images uploaded through the WordPress CMS.
WordPress offers numerous other features that enable businesses to boost their SEO rankings.
Most users love the many options available and find that content marketing is far easier with the aid of plugins and built in features.
To keep a site fresh, WordPress users can provide engaging content through blog content outsourcing.
There are plenty of content providers that can help relieve the strain of providing regular posts.
Fresh posts and content can help to increase the number of web traffic visitors.
A successful WordPress site is usually one that loads quickly and is well maintained, all of which is easy accomplish with WordPress and its many plugins and features.