Whether you are a businessman trying to share your great investment ideas with your clients, a grandmother who wants to share your life’s story with your children and grandchildren, a salesperson in need of content for your clients, or a website owner that needs to fill countless pages with appropriate content, there may come a time in your life when you need someone to write something for you, whether that be a ghostwriter or content writer.
You may need to hire a ghostwriter or a content writer because writing is just not your thing or because you are simply too busy with your day-to-day activities to devote the needed time to this task. It may also be that you have all the great ideas but are not very good at writing convincingly, or that you’re famous or a celebrity but you either don’t have the time or the skills to write your own books or content. So, what avenues are open to you to get this writing done? The best option is to look for the right person to write this for you, share with them your story or your ideas, and pay them to do so, on the condition that they do not claim to be the author, since the original idea is not theirs to begin with.
What Is a Content Writer?
A content writer is someone that can reliably generate appropriate content to your specifications. Moreover, they can dedicate the needed time to create consistent content for your website, blog or publication.
Content writers are always deadline-driven. They are used to producing the needed volume of content while sticking to a deadline. This means that you will regularly receive content to upload to your website. Since you can be sure that your competition already knows this, it may now be the right time for you to hire a content writer and accelerate the success of your website or blog.
Why Hire a Content Writer?
The answer to this question is simple: regular content uploads mean more traffic to your website. When you hire a content writer that creates and uploads new content to your site regularly, Google takes notice. Its crawlers will stop by your site more often if you update your content often.
Additionally, content writers are trained to integrate deliberately chosen keywords into your content so that the search engines will notice your content. When that happens, your business’ current and potential customers can more easily find you through a search engine search. A well-designed, attractive website is great, but it’s the search-engine-optimized content that will help Google and your potential visitors find you, keep coming back, and keep purchasing the product or service you offer.
What Is a Ghost Writer?
Ghostwriting simply means that the real writer’s name will never appear on the completed work once it is published. On what occasions would you hire a ghostwriter? You could do so when you are looking to write an eBook on a subject that is relevant to you or to your line of work, for example. By doing so, you would know from the outset that once you receive the finished eBook, you would be able to publish it and put your name as the author.
There is no limit as to who can hire a ghost writer or what can be ghost-written. Even some established and renowned authors may hire helpers or other writers to take the bare outlines of novels and fill in the details.
Copywriting means pretty much the same thing as ghostwriting. In this case, the writer will write some copy for you so that once it is written you will publish it under your own name. In general, copywriting is the term that is more often used when talking about sales articles, promotional materials designed to attract new customers, etc., but both terms are interchangeable and are many times used this way.
In both of the above cases, client confidentiality is everything and needs to be respected at all times. In some cases, however, longer works such as full-length books (be they true-life stories or fiction) are known as having been written by a ghost writer and then published under the supposed author’s name. Books by celebrities many times follow this pattern, completely abandoning the notion of client confidentiality.
What you need to focus on the most is not whether you are hiring someone whom you will be calling a copywriter or a ghostwriter, but whether you are hiring the right person to do the job. That is, whether they are able to do the writing that you need to have done. Someone who does ghost writing may specialize in writing sales pages for example while another writer who does copywriting may do eBooks more often than anything else.
Don’t stress excessively over which term is used. It is far more important to make sure you pick the perfect writer for the job. If you concentrate on this aspect of the process, you will always get the result you want once the work is complete.
What Types of Projects Can a Ghost Writer Be Hired For?
Ghostwriting can happen in a very long list of projects. Here is a small sample of what a ghost writer can help you write:
- Fiction or non-fiction books and eBooks
- Biographies and autobiographies
- Magazine and newspaper articles
- Official communications
- Songs, lyrics and instrumental musical compositions
What Is a Freelance Writer?
A freelance writer, just like a ghostwriter, is paid to write for somebody else. However, a freelance writer may get credit for the article or book that has been written. Generally, freelance writers write for websites, blogs, online and print magazines, and more.
A freelance writer´s main skill is the ability to adapt their style to accommodate the client’s wishes and be prepared to write on a variety of subjects as the topics they may be asked to write about can vary quite a bit. They need to be flexible enough to be able to write about flowers, venues, and weddings one day, and about technology and gaming the next. A great freelance writer also needs to be able to keep in mind the type of readers of whatever topic they are writing about in order to make it attractive for them.
Which One Do I Need?
Whether you end up hiring a content writer, a ghost writer or a freelance writer mostly depends on the type of writing that you need to have done.
As mentioned above, a ghost writer is a genuine writer that anybody can hire to write something that he or she wants with their own name placed as the author once the work is completed and published.
A celebrity, for example, or someone famous might want to get their autobiography written out and distributed widely. To accomplish this, they must first sit down through several sessions with the actual writer and share with that writer what they want written. The person hiring the ghostwriter is the one that provides the content which the ghost writer then shapes into whatever they have agreed the final work will be. The author on the cover will be whoever pays for the written work. Is this the type of work you want to be written? Then a ghost writer is the person you need.
On the other hand, if what you are looking to have written is content for your website or blog, a content writer may be just what you need. If this is your case, remember that your focus needs to be on your service, product or business. Getting your site or blog up and running and keeping it filled with new, interesting, relevant content for your visitors and clients is not what you should be focusing on. Let the professionals do their job so that you can concentrate on other aspects of your enterprise to ensure its success. Just make sure to communicate to the content writer the precise content you need to avoid having to have the work done twice.
These days it has become very common to walk into someone’s home and not find a single book or printed magazine anywhere. Yet, this by no means signifies that nothing is being written anymore. On the contrary, the need for good quality content is all around us whether in the form of eBooks, websites or blogs. And the consumption of good content is always increasing.
When the time comes for you to consider hiring someone to write content for you, take the plunge and go for it. By no means should you try to do the job of a good content writer or ghost writer when your skill set may lie somewhere else or when your daily activities make it impossible for you to do the writing at a quality level yourself.
Take the time to find the right professional to help you get the writing done. You can sit back and relax, knowing that the writing you need is being done well and on time.