What Makes an SEO Content Writer Special? 5 Specific Skills | SteadyContent
You are currently viewing What Makes an SEO Content Writer Special? 5 Specific Skills

What Makes an SEO Content Writer Special? 5 Specific Skills

What makes an experienced SEO content writer so valuable? If you’re a business owner, you’re probably used to doing a lot of things yourself. This is especially true of anyone who has started their own business, building it from the ground up. But whether you have created your business from scratch or taken the reins from someone else, odds are good that there are better ways for you to spend your hours than writing a weekly company blog post.

Many businesses assign the blog to someone within the company. That employee may be a good writer, but does their skill set include SEO (search engine optimization) writing? It is absolutely essential that they also have the necessary SEO skills. They need to make blogs that perform well for your business: attract traffic, and connect with customers.

Why You Shouldn’t Do Your Own SEO

Unless you or someone in your business has very strong SEO experience, there are good reasons to avoid producing your blog entirely by yourself. For one thing, it’s a large commitment of time. If you’re like most owners, you have a million other things you need to be doing (often things that can’t be delegated).

In addition, your employees may be experts in your industry, but that doesn’t mean that they have the background or the available time to research SEO to the extent that the job truly requires.

5 Specific Skills of an SEO Content Writer

1. SEO Writers Write Specifically for Internet Readers 

It probably comes as no surprise to you that readers look at an article on the internet very differently than they look at an article that exists on the physical page. 

Internet Readers Start Off in “Scanning” Mode

Eye-tracking studies have revealed that website visitors often conduct a preliminary “sweep” of a page of content ahead of time. These readers do this because they are trying to figure out if they are staring at an article that’s worth their time. Why read something in more depth when there are dozens (or hundreds) of similar articles that might be better?

When first-time visitors come to your website, they are starting off in “scan” mode. If they like what they see, they’ll read more. If they don’t, they’ll click “back,” and scroll down to a website that knows how to catch their attention.

Internet Readers Demand Quality Because They Have Options

It would be a mistake to write this off as plain old superficiality. In fact, readers who consume large amounts of internet content know that much of what they will encounter is not going to be well-written. Much of it may not contain the information they need, or worse, contain errors and poor research. 

So internet readers are looking for quality, even hoping for it, in much the same way that a shopper looks for the best apples in the produce section of their grocery store. They look over the content briefly and then decide whether or not they want to put in more time.

SEO Content Writers Know How to Format for These Readers

One of the most important goals of a blog writer is to convince the “scanning” reader to become an “attentive” reader. If you run a business, you want the second type of reader. You want someone who will pay attention to what you have to say and will (hopefully) reward your quality content with their business.

In order to do that, content must be easy to scan and worth reading. SEO writers know how to format their articles so that they are both scannable and informative.

2. SEO Writers Incorporate Keywords Naturally

If you’ve spent much time researching SEO, you have almost certainly come across the concept of “keywords.” These are the magic little words or phrases that catch the attention of Google, causing it to rank your site higher and sending more visitors your way.

SEO Keywords Can Be Awkward

Let’s say you run a growing chain of bakeries in Florida. You want to grow your business even further by increasing its online presence. Keywords might reference some of your products or they might discuss your geographic location: something like “cupcakes in Pensacola.” This is where it can potentially get a little awkward, though, if you don’t have the right writer.

SEO Writers Are Used to Making It Work Anyway

In many cases, the best choice for SEO is not necessarily the easiest or most obvious phrase to use in a standard article format. Fortunately, a skilled SEO writer will know how to incorporate those keywords, folding them smoothly into readable copy. That’s how you get the attention of both Google and human beings.

3. SEO Writers Focus on Creating Content for Your Ideal Reader

Have you ever read a blog where each individual post seemed to be written for a completely different audience? When a blog is inconsistent, it’s noticeable. Sometimes it’s the topic selection, and sometimes it’s the tone of the writing style, but whatever the reason, effective blogs should convey a certain sense of unity and purpose.

Your Blog’s First Goal Is Reaching the “Ideal Reader”

In the case of company blogs, the purpose is to inform your readership and make the case for your business. Professional blogs usually provide some sort of value for the customer free of charge. They answer common questions or explain why certain products work the way they do. Blogs should not be written simply to “fill space” without focusing on the reader.

SEO Helps You Reach the Ideal Reader

Marketers love effective blogs. They are less expensive than traditional advertising and typically deliver better results. Over half of marketers say that on-page content is their highest inbound marketing priority. It’s not difficult to understand why that’s the case.

Inbound marketing can result in seven times the sales as outbound marketing like mailers and newspaper ads. That’s because SEO isn’t random: when done properly, it gets the attention of people who were already thinking about buying your product.

Well-Written Blogs Help Those Readers Become Customers

SEO writers focus their attention on these readers, knowing that it’s the best way to help you grow your business. They use SEO to get them to arrive at your site, and then they use the articles to make the case for your company. The key is to find writers who can handle both pieces of that process.

4. SEO Writers Are Used to Delivering Content Quickly

In most cases, SEO writers are contract workers. They may work through a company or they may work on a freelance basis, but their paychecks are usually directly connected to how much they accomplish. There’s no hourly rate, and there’s no reward for dragging their heels. 

The great part of this is system is that it focuses on results and rewards speed just as much as it rewards quality. Business owners can’t afford to wait endlessly for their blogs to be updated. SEO writers can’t afford to wait either, and that system ensures prompt delivery.

5. SEO Writers Are Used to Tailoring Their Content to Your Needs

It is very rare that a single writer or SEO content company will work with just one client. On the contrary, most writers are generating content for multiple industries at the same time, and they know they need to be adaptive. Their content is there to serve the needs of your business, not the other way around.

When you order blogs from an experienced SEO content writer, you are working with someone who already has an attitude of wanting to help make your business more successful: and the few writers who don’t take this approach usually don’t last long!

The SEO Content Writer Saves You Time

If you really want to up your online content game, it makes absolute sense to outsource your blog. It saves you a lot of time, because while a few hours a week may not seem like much at first, when you measure it cumulatively over the course of several years, it can represent an enormous amount of freedom that you wouldn’t otherwise have.

It can also result in more targeted SEO, more traffic, and a more effective blog. So how do you get started in the process?

How Do You Choose an SEO Writer?

Finding individual SEO content writers can be a bit of a challenge. Some businesses choose to spend days or weeks hunting down the perfect author, but in many cases, this can actually increase the amount of time they’re spending on the blog.

Instead of trying to sift through thousands of potential writers, why not talk to a company that specializes in complete blog management and has a team of vetted writers who are ready to work with you?

SteadyContent: Your Content, Your Way

At SteadyContent, we have 550 SEO writers in our pool, generating millions of words of content every month. We also have a core team of specialists and editors who make sure that all your content is tailored to your specifications. 

Would you like to know more? We have a special “trial offer” for first-time customers, so you can try out our content at no risk to you. Contact SteadyContent today, let us know what you’re looking for, and see what we can do for you!

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.


Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.


This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.


During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.


Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.


While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.


Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.