What Do Copywriting Services Do for Businesses? | SteadyContent
You are currently viewing What Do Copywriting Services Do for Businesses?

What Do Copywriting Services Do for Businesses?

If you’ve walked around an ad agency or had a chat with your marketing department, you’ve probably heard the word “copy” tossed around quite a bit. Copy is the text that we use to sell products and services. Businesses have to juggle lots of copy in a variety of formats, which is where copywriting services can be helpful.

Just as your business trusts third parties to provide other essential services like office cleaning, web design, and IT maintenance, copywriting services make your life easier by putting all of your copy into professional hands. Instead of having to pull all-nighters to meet deadlines or falling behind the competition, you get the copy you need fast. In addition to writing copy, copywriting services can also help you with several other writing tasks.

What Copywriting Services Do Agencies Provide?

Consulting

Taking your existing copy to a copywriting agency for a checkup is never a bad idea. We are terrible at critiquing our own writing objectively, so it helps to have a second set of eyes on your work. A professional review of your website’s current content will show you where you can improve and help you promote your best material.

Besides looking at the copy itself, you might get some good suggestions for your web design and product placement. Text is a visual element just like your JPGs, and how it is formatted can greatly impact the reader. Smooth, flowing prose is worthless if it’s put on a dirty plate.

Before you start your next marketing campaign, take a good look at your existing material and see what can improve. Consider taking your old copy to an agency for a refresh. And while you’re there, you can take advantage of another copywriting service.

Content Planning

While we analyze your published material, we’ll start thinking about how to add new copy that sells. Perhaps you’ve decided to bump up the budget for this year, or you want to lay the groundwork for a new product or service launch. Whatever your goals are, sit down with professional copywriters and craft a plan with expert help.

You’ll get a content roadmap that details what pieces need to be written, along with a schedule to coordinate deliverables. You determine the frequency and length of each piece, although we might offer some recommendations depending on the nature of your business. We know what works.

In general, the more frequently you post, the more topics you can cover and the more you’ll tickle the algorithm’s fancy. You should also take updates into consideration, as copy can grow stale faster than you realize. With your roadmap in hand, you’ll find your copywriting process to be far more efficient.

Copywriting

If you want that process to be even smoother, ask us to write the copy for you. Obviously, writing is one of the most important copywriting services. Professional writers produce better copy in less time than even the best aspiring novelist in your office.

Copy is a very personal matter for every business. The tone of voice and words you use say a lot about your brand. How do you want your customers to view your business? A strong, authoritative tone inspires confidence and trust. Then again, a laid-back, easy-going attitude might appeal to the cool customer.

When you have professional services working for you, all you have to do is ask for what you want. We’ll make it happen. From there, you’ll have to think about where your copy is going to go.

Writing Online Copy

Now that most people read more on their phones than any other device, online copy is the dominant format. We have to take phone sizes into consideration and opt for smaller blocks of text. Short paragraphs reign supreme today.

However, online copy can get quite creative. A blog post could be 300 words, or 3,000. You can utilize your web design to present copy in clever ways that keep the reader hooked. You can even turn your copy into useful videos for your audience.

Online copy has to be optimized for search engines. SEO is a fundamental part of everything we write for online publication. Best of all, if you’re using WordPress, we can post your copy directly for you.

Writing Print Copy

Print copy isn’t dead yet! Packaging for physical materials and promotional materials for events mean that physical copy still serves a valuable purpose. Stores still need posters and products need pamphlets. Print ads can still be powerful tools.

If you need print copy, you definitely want expert assistance. Unlike websites that can automatically scale content to fit a screen, print material imposes fixed boundaries. These limitations force copywriters to get creative and find the most effective way to communicate a message within the parameters of the medium.

Ad Copy

It might sound wildly outdated to even talk about radio ads or TV ads in the age of podcasts and online everything. However, more than 1 in 20 Americans lack broadband access at home! Terrestrial networks still reach millions of users every day.

You can get quality copy for your next TV or radio ad from a copywriting service. And if you decide to go digital and publish that same content online, we can help you adapt it as well.

Proofreading and Editing

Maybe you’re trying to improve your writing skills, or you’ve got a bunch of copy you wrote in a fit of inspiration. All you need is someone to give it a once over and polish it off. Copywriters routinely proofread and edit others’ work, so ask if you’d like to have your work reviewed.

While basic proofreading can be done with tools like Grammarly, even these platforms can’t catch everything. The English language is notorious for its flexibility with rules, keeping grammar checkers from perfection. An experienced writer will catch small details that online platforms just can’t.

Editing goes a step further and reconsiders how to deliver a specific message. Each line can be rewritten to match a new style or tone. Perhaps there’s a more efficient way to explain something or to get your idea across. There’s always room for improvement, and we’ll find it.

Site Management

If you’d like to hand over the keys to your website and never worry about content or copy ever again, that’s an option too. With our WordPress integration, we can upload copy directly to your website and spare you the hassle.

Free up your web developer to work on exciting new page layouts and dynamic elements that will keep your readers engaged. Let us handle the copy.

Save Time and Money With Professional Copywriting

Whether you just need some fresh ideas or you want full VIP-level service, you can get it all done with a professional copywriting service. We’ll get it done faster and produce better results. Instead of investing your time and energy only to come up short, trust the pros at SteadyContent.

We have a talented squad of writers ready to write the copy you need today. Contact SteadyContent to set up a meeting or tell us exactly what you need and we’ll get back to you with a quote. We know you’ll like what you read.

This Post Has One Comment

  1. Ninnette

    Nicely written and done my friend.

    I’ve just started writing a blog, and noticed that many people simply rework old conteent. Thoughts?

Leave a Reply

SteadyContent's PenMan

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

SteadyContent's PenMan

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

SteadyContent's PenMan

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SteadyContent's PenMan

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

SteadyContent's PenMan

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.