What Do Copywriting Services Do for Businesses?

If you’ve walked around an ad agency or had a chat with your marketing department, you’ve probably heard the word “copy” tossed around quite a bit. Copy is the text that we use to sell products and services. Businesses have to juggle lots of copy in a variety of formats, which is where copywriting services can be helpful.

Just as your business trusts third parties to provide other essential services like office cleaning, web design, and IT maintenance, copywriting services make your life easier by putting all of your copy into professional hands. Instead of having to pull all-nighters to meet deadlines or falling behind the competition, you get the copy you need fast. In addition to writing copy, copywriting services can also help you with several other writing tasks.

What Copywriting Services Do Agencies Provide?

Consulting

Taking your existing copy to a copywriting agency for a checkup is never a bad idea. We are terrible at critiquing our own writing objectively, so it helps to have a second set of eyes on your work. A professional review of your website’s current content will show you where you can improve and help you promote your best material.

Besides looking at the copy itself, you might get some good suggestions for your web design and product placement. Text is a visual element just like your JPGs, and how it is formatted can greatly impact the reader. Smooth, flowing prose is worthless if it’s put on a dirty plate.

Before you start your next marketing campaign, take a good look at your existing material and see what can improve. Consider taking your old copy to an agency for a refresh. And while you’re there, you can take advantage of another copywriting service.

Content Planning

While we analyze your published material, we’ll start thinking about how to add new copy that sells. Perhaps you’ve decided to bump up the budget for this year, or you want to lay the groundwork for a new product or service launch. Whatever your goals are, sit down with professional copywriters and craft a plan with expert help.

You’ll get a content roadmap that details what pieces need to be written, along with a schedule to coordinate deliverables. You determine the frequency and length of each piece, although we might offer some recommendations depending on the nature of your business. We know what works.

In general, the more frequently you post, the more topics you can cover and the more you’ll tickle the algorithm’s fancy. You should also take updates into consideration, as copy can grow stale faster than you realize. With your roadmap in hand, you’ll find your copywriting process to be far more efficient.

Copywriting

If you want that process to be even smoother, ask us to write the copy for you. Obviously, writing is one of the most important copywriting services. Professional writers produce better copy in less time than even the best aspiring novelist in your office.

Copy is a very personal matter for every business. The tone of voice and words you use say a lot about your brand. How do you want your customers to view your business? A strong, authoritative tone inspires confidence and trust. Then again, a laid-back, easy-going attitude might appeal to the cool customer.

When you have professional services working for you, all you have to do is ask for what you want. We’ll make it happen. From there, you’ll have to think about where your copy is going to go.

Writing Online Copy

Now that most people read more on their phones than any other device, online copy is the dominant format. We have to take phone sizes into consideration and opt for smaller blocks of text. Short paragraphs reign supreme today.

However, online copy can get quite creative. A blog post could be 300 words, or 3,000. You can utilize your web design to present copy in clever ways that keep the reader hooked. You can even turn your copy into useful videos for your audience.

Online copy has to be optimized for search engines. SEO is a fundamental part of everything we write for online publication. Best of all, if you’re using WordPress, we can post your copy directly for you.

Writing Print Copy

Print copy isn’t dead yet! Packaging for physical materials and promotional materials for events mean that physical copy still serves a valuable purpose. Stores still need posters and products need pamphlets. Print ads can still be powerful tools.

If you need print copy, you definitely want expert assistance. Unlike websites that can automatically scale content to fit a screen, print material imposes fixed boundaries. These limitations force copywriters to get creative and find the most effective way to communicate a message within the parameters of the medium.

Ad Copy

It might sound wildly outdated to even talk about radio ads or TV ads in the age of podcasts and online everything. However, more than 1 in 20 Americans lack broadband access at home! Terrestrial networks still reach millions of users every day.

You can get quality copy for your next TV or radio ad from a copywriting service. And if you decide to go digital and publish that same content online, we can help you adapt it as well.

Proofreading and Editing

Maybe you’re trying to improve your writing skills, or you’ve got a bunch of copy you wrote in a fit of inspiration. All you need is someone to give it a once over and polish it off. Copywriters routinely proofread and edit others’ work, so ask if you’d like to have your work reviewed.

While basic proofreading can be done with tools like Grammarly, even these platforms can’t catch everything. The English language is notorious for its flexibility with rules, keeping grammar checkers from perfection. An experienced writer will catch small details that online platforms just can’t.

Editing goes a step further and reconsiders how to deliver a specific message. Each line can be rewritten to match a new style or tone. Perhaps there’s a more efficient way to explain something or to get your idea across. There’s always room for improvement, and we’ll find it.

Site Management

If you’d like to hand over the keys to your website and never worry about content or copy ever again, that’s an option too. With our WordPress integration, we can upload copy directly to your website and spare you the hassle.

Free up your web developer to work on exciting new page layouts and dynamic elements that will keep your readers engaged. Let us handle the copy.

Save Time and Money With Professional Copywriting

Whether you just need some fresh ideas or you want full VIP-level service, you can get it all done with a professional copywriting service. We’ll get it done faster and produce better results. Instead of investing your time and energy only to come up short, trust the pros at SteadyContent.

We have a talented squad of writers ready to write the copy you need today. Contact SteadyContent to set up a meeting or tell us exactly what you need and we’ll get back to you with a quote. We know you’ll like what you read.