There are multiple ways a content writer can use social media to increase traffic on a blog. When used properly, Twitter alone has the capacity to substantially increase your followers. With millions of users daily, Twitter has great potential as a marketing tool for promoting blogs. Here are just a few ways you can use Twitter tweets to drive traffic to your site.
Keep Tweets Short and Sweet
Short, catchy tweets can often be more effective than long ones when it comes to promoting a blog. The more creative you are in your tweets, the more effective they will be. Your tweets should capture the gist of your blog post to spark the interest of your readers. A good content writer will be capable of creating captivating tweets that motivate people to visit your site. Tweets that are kept within 100 characters in length often get the best results in increasing traffic to a blog.
Include Quotes and Statistics in Tweets
If your blog post contains quotes or statistics of interest, include them in your tweet. People tend to be fascinated by statistics. By combining the use of numbers and characters in your tweet, you can make it stand out to draw greater attention from your audience. Quotes are also well received by Twitter fans. A thought-provoking quote from a recent post could be the catalyst that draws more traffic to your blog.
Use Hashtags Creatively
Through the use of hashtags, your content writer can connect with more people on Twitter to promote your blog. Hashtags can be used in various ways to get positive results. Your content writer can create an original hashtag using a specific theme to promote your blog or website and use it consistently on Twitter and other social media sites. Original hashtags can be very effective in increasing traffic to your site. You can also create hashtags that coincide with topics on your blog so people interested in those topics can easily find you.
Use “Mentions” in Your Tweets
There’s nothing like adding a mention to your tweet to get people’s attention. This is done by including the person’s username in your tweet (@username). If other bloggers, businesses or followers comment on one of your blog posts, you can @mention them in your next tweet and link it back to your blog.
People appreciate being mentioned in a tweet and may even re-tweet your tweet to their friends and followers, giving you even more exposure. Mentions can be used to thank those who have made positive comments about your posts, establish new contacts and increase your following.
Schedule Tweets Wisely
If you want to get the most from your tweets, schedule them wisely. Tweeting when the majority of your followers are online will give your tweets greater exposure and response. Social media tools like SocialPilot can help you schedule tweets properly for optimum results. With SocialPilot, you can automate the posting of your tweets in advance across various social media accounts, giving you the exposure you need to increase traffic to your site.