The term, off page SEO, is used in reference to things you do to promote your business that have nothing to do with optimizing the website itself. Such activities as building links back to your site, generating customers through social media, and local advertisements are all considered off-page SEO.
Building Your Brand Through Exposure
On page SEO and off page SEO are equally important elements in establishing trust in potential customers. However, it is the efforts you put into off-page SEO that brings visitors to your site. Once they get to your site, you will have the opportunity to convert them into paying customers by using effective, high-quality content and great offers.
High-quality content helps your ranking with search engines whether it is posted on your website or other places around the web. Nevertheless, when you have relevant sites similar to your own linking back to your content, the chances of gaining higher spots in search results are increased.
At the same time, you want to build recognition for your brand and trust among potential customers. While some of this takes place on your webpage, the majority of it occurs through off-page SEO.
Reviews are one of the most effective ways of building trust with people wishing to purchase your products or just want to find out if you are legit. While you can post customer comments on your website, but they become more effective when they are posted on external sites. Reviews are just one of the reasons you need to work with off-site SEO.
With relevance, quality, and popularity carrying so much weight, it is important that you provide proof of all of this with any off-site SEO you use. Not only do you want to appear to offer the best of everything in search results, but you also want to be able to deliver on your promises. Doing so will help build your authority and a sense of trust in those you would like to convert into customers.
Anyone serious about improving or building a solid reputation on the internet must consider link building as a priority. Although some folks still debate the importance of links, search engines use them when determining the value of your site or the content placed on it. Just be sure to cultivate good links and avoid buying them while knowing everything you can about the sites to which you are linked. Bad links can kill your business.
It’s true that social media has its place in the world of business, but it isn’t enough to help with search engine rankings on its own. It does, however, help you stay in touch with potential visitors and customers.
Honestly, you can enjoy a high level of popularity on social media that does nothing to increase your search engine rankings. It is great for engaging customers through high-quality content, polls, conversations, and promotions, and it can increase interest in your brand. Local rankings though are impacted by other factors.
Effective Off Page SEO
Local businesses understand the value of in-person SEO and word-of-mouth marketing. They also know that creating happy customers goes a long way in getting positive online reviews. People often turn to these resources when wanting to know more about you before making a purchase.
Remember, you can do all the on-page SEO you want, but if potential customers have a bad perception of your brand, your business will flounder.