fbpx
The 5 Impossible-to-Ignore Advantages of Blog Companies

The 5 Impossible-to-Ignore Advantages of Blog Companies

Running a company blog is a lot of work. In fact, it takes considerably more time, and effort than it often appears at the outset. If you’ve been writing a blog for a while but aren’t seeing much impact, you may be frustrated, confused, and asking what to do next. Does the blog really need to be written in-house? Should you hire freelancers or seek out blog companies to take over? Should you just forget the whole thing?

Don’t Give Up on the Blog

First thing’s first: don’t give up on your company blog!

According to a 2018 HubSpot study, over half of marketers (55%) claim that blog content creation is their top inbound marketing priority. Furthermore, marketers who prioritize blogging efforts are thirteen
times more likely to see a positive return on their investment.

Who wouldn’t love to see this sort of return on all their investments?

The drawback is that it sometimes takes time for a blog to see serious results. Blogs compound over time, which means that although there is only a little payoff at first, the long-term results can be enormous.

As marketing strategies go, blogging is low-cost and high-yield. You just have to figure out how to make it work for you.

Why Writing the Blog Yourself Seems Like a Good Idea (at First)

Many business owners start by writing the blog themselves, only to find it quickly goes from being a pleasure to a hassle. Writing occasionally is not so difficult, but writing regularly can become a serious chore––especially when you have a million other things to do while you run your company.

When owners become overwhelmed, the blog often becomes the responsibility of someone on staff.

Why In-House Blogs Become Ineffective

Recent research has shown that the “first page” of Google search results has posts that average 1890 words each. Accordingly, bloggers often aim to write articles that are around 2000 words.

When you turn this over to someone on your staff, it saps energy and focus from the other things that they’re doing for your company. Most office workers aren’t also professional bloggers on the side, so a single 2000 word post will often take six to eight hours to write.

The Risks of Inexperience

In addition, the lack of experience can mean that in-house blogs will lack sufficient SEO research to back them up. Keyword research is getting more specialized, as more searchers use voice searches and long-tail keywords in their queries (according to a 2019 IMPACT study, 50% of search queries are now four words or longer.)

The result can be a lot of time wasted creating a blog that is not properly optimized, and ultimately useless when it comes to attracting traffic. If you decide not to go this route, what do you do next?

Should You Hire Freelancers?

The next move that many business owners make is to seek out a freelance writer or two. They can often come cheap––but this does not necessarily mean that they will be good.

Freelancers are notoriously difficult to predict, and they often work one job at a time. Unless you have a detailed contract, they can disappear at a moment’s notice. If you turn your blog over to a freelancer who suddenly decides to find a different job, you’ll have to start your search over completely.

The time spent training a revolving door of freelancers can potentially be an even bigger time sink than producing the blog in-house. But if you don’t take either of these options, then what’s left?

The Advantages of Blog Companies

Ever since people figured out that blogs were driving traffic to their websites, blog companies have been popping up to fill the need for fast, reliable content. These content creators can be small businesses or giants, but the basic idea is the same: to use the advantage of a team to create better blogs for those who need them most.

By using multiple writers, blog companies can guarantee a degree of stability that is almost impossible to find from a freelancer. By leveraging the resources of an entire organization, they can bring a level of SEO expertise that is lacking from most in-house blogs.

The result is a blog that is both reliable and effective.

How do blog companies get this done?

#1 – They Employ a Team Approach

The best explanation is that blog companies operate like a factory, or a well-oiled machine. Each “piece” of the blogging process is handled by someone who is good at it.

Typically, a solo freelancer or in-house blogger will require one individual to shoulder the responsibility for doing the SEO research, writing, formatting, editing, and posting. If that individual is unskilled in any of those departments, the quality of the entire blog will suffer, and the company may not even realize why.

Not every great writer is familiar with SEO. Not every SEO researcher is good at editing or publishing. Content companies can divide and conquer these assorted tasks, ensuring that each piece of the process is done properly.

#2 – They Have Better Resources for SEO Research

SEO research is a tricky business. It’s constantly changing, and reliant not only on changing data but on changing methods of interpreting that data. A single change to Google’s algorithm––such as what happened with their BERT update in October of 2019––can send companies scrambling to make sure their blogs will still keep their rankings.

Keeping tabs on this ever-changing landscape requires study and accurate software. The more leverage your blogger has, the better.

If you’re producing your blog in-house, the necessary training and software is a cost that will come out of your budget. If you work with freelancers, you may pay for it there––or you may not pay for it at all, because those freelancers may not have the same leverage that a company does.

Blog companies can investigate your website at the outset of the project. SEO experts will create a detailed map of what keywords are ideal for boosting your profile, and create topics based on this data. They can accomplish all this before the actual writing part even begins.

#3 – They Can Produce Higher Volume

This one is probably not surprising, but companies have more writers on their rosters, and can produce much, much more material than a solo freelancer. Even a very good freelancer will have to work hard to produce multiple quality posts on a daily basis (and that’s assuming you’re their only client).

High volume situations will be better served with a blog company. Businesses usually need this most when they are launching a new blog, rebranding, or trying to highlight a specific product or service (thus requiring multiple posts about the same topic).

Here, there’s simply no comparison. If you need a lot of content, the company is the way to go.

#4 – They Can Exercise Better Quality Control

Most companies have editors on their staff, and their sole purpose is to make sure that their posts have met quality standards before they go “live” and start getting clicks.

There are several benefits to the client here. First off, it’s rare that a writer will edit all of their own work perfectly. A second opinion can be invaluable in spotting minor errors.

The other major benefit is more of a long-term consideration. Whether you are producing a blog with freelancers or with a company, it’s likely that, over a period of several years, you will have multiple writers creating posts for you.

With freelancers, a “change of the guard” can be very noticeable to your readers. However, with a blog company, a standardized approach and a core of editors will ensure consistency, even if some writers leave during your blog’s long lifespan.

#5 – They Are Up-Front About Pricing and Expectations

One of the biggest complaints about freelancers is that there can be surprise costs involved. Part of this is because not every freelancer does things the same way. If you need rewrites on a blog post, one freelancer may charge a significant amount for this, and another may not.

With blog companies, you are dealing with a standardized system, rather than a single person who is doing things individually. You know what you’re getting into before you sign on, and that stability means that you can turn the blog over without having to monitor it every single step of the way.

The SteadyContent Model

At SteadyContent, we have been creating blogs for companies like yours since 2010.

We use our team of over 550 writers to create superior content at a rate of 5 million words a month. The work is completely unique and contains Search Engine Optimized keywords that have been specifically chosen for your company.

Our SEO team uses the most cutting-edge data available, updated within the past few hours. We select all of our writers from the top 5% of applicants, to ensure the best quality content in every post.

If you haven’t worked with us before, we’d love to hear from you! We’re currently offering a trial package that allows for new customers to get a post risk-free, so you can try our content and see how it all works. Discover the difference that SteadyContent can make for you!

Leave a Reply

Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.