When you want to start your own online business, but you’re on a tight budget, creating a content marketing blog can be an excellent option.
This type of website can be very successful if you’re willing to put in the necessary work.
Of course, you can definitely spend a great deal of money on everything from professional website design to having a huge advertising budget; however, this isn’t absolutely necessary in order to be successful.
Even if you have a fairly meager budget, it is still possible to build a successful online business.
Starting a content marketing blog will require a few essential things.
For example, you’re going to need to purchase a domain, some type of hosting plan, and, once you have everything up and running, advertising.
There are certainly many other things that you can buy to help make the process easier; however, these are the frills that you can do without, especially if you’re willing to do most of the work yourself.
To begin, you’ll need to choose your domain name, this is important because it will reflect your business.
Once you have decided on the domain name, you’ll need to purchase the domain you’re going to use.
Many companies that offer hosting services will also offer domains for sale, but if you purchase your domain from a different company than the one providing your hosting, you’re going to have to make sure that you change the name servers to the ones used by your hosting company.
This is an easy process, but you might want to just consider purchasing your domain at the same time that you set up your hosting, this way everything will already be set for you.
Of course, now that you have your domain, you need to think about how you want to create your website.
There are many companies that offer everything from basic website templates that you can have customized to meet your specific needs to companies that provide professional design services as well as SEO or search engine optimization services.
If you’re trying to start your business on a shoestring budget, you can handle the website design on your own.
Simply install WordPress and you’ll have a huge selection of free themes that you can use for your site.
Many of these themes offer the flexibility of being able to make all kinds of changes from background color and link style to customized headers, and more.
Even if you’re new to website design, you’ll find WordPress fairly intuitive and easy to use.
One of its benefits is that it can help you get your website up and running in a matter of hours.
The best part, WordPress and many of the themes designed for it are free, so you can save that extra money you would have spent on professional website design for more important things, like advertising; but, we’ll get to that in a minute.
In addition to great flexibility with site themes and options, you’ll also be able to choose from numerous plugins to handle everything from ad placement to an introductory video from you.
These plugins make creating your website especially easy, because you don’t have to worry about coding.
After you have your website customized the way you want it, there’s one more plugin you should consider.
The Yoast SEO for WordPress plugin can be an excellent way to help optimize your website for the search engines.
The basic Yoast SEO plugin is free, but they do offer a premium plugin that offers more advanced features; but you can purchase that at a later time if you wish.
This plugin is beneficial because search engine optimization is an important part of being able to drive traffic to your website.
You can hire a company that specializes in SEO; however, to keep startup costs as low as possible, you’re going to have to do much of this work yourself.
Once your business is bringing in some money, you can choose to turn the SEO over to someone else.
Another important element of a successful content marketing site is making sure that you have plenty of blog content.
Some companies choose to use blog content outsourcing; but, once again, since the goal is to minimize your startup costs, you might want to write your own blog posts.
Lastly, you’re going to need an effective way to get traffic to your website.
In the beginning, nobody is going to know your site exists.
You can set up affordable advertising campaigns on many social media platforms.
Facebook and Twitter are both very popular ways to advertise an online business.