2021 is slated to be a banner year for SEO and content writer services. In fact, there are several SEO techniques you can implement right now to secure higher visibility on Google. Similarly, these steps will help ensure brand validity and awareness, while effectively marketing your products and services. From higher conversion rates and link-building to better placement on Google’s page rankings, here are some essential methods of improving your SEO online presence for the New Year.
With the new digital age upon us, things are moving at the blink of an eye. From the latest SEO trends in social and mobile media optimization, speed is something you must monitor at all times. This includes avoiding outdated flash intros, which take forever to load and may turn away potential visitors and/or customers. Whether wishing to enhance your mobile or traditional desktop websites, there are many ways to increase page loading times.
According to Google Page Speed, it is vital to have content writing that is easy to scan and digest. Similarly, there are tools available within your blog menus to reflect all types of Internet speeds and access portals. You also need to make sure your images, browser cashing, and script optimization are as precise, concise and fast as possible. Again, pages that load faster offer faster content and access for your clients and customers.
Optimizing your File Size
Whether using WordPress blogs or other site development tools, file size optimization is a must. In fact, there are some sites that have been removed from Google due to excessive imagery in recent months. Google crawlers may view these pages as spam with unfiltered links — so it’s important to optimize your site and all its contents across the board. Here are some steps in improving your image file sizes for blogs and web content:
– Optimize your image file sizes in Photoshop or other image editing programs. In fact, reducing quality to around 80% will still give you vibrant and crisp images for your pages.
– Use applications like ImageOptim to further optimize your image files before uploading to pages or site directories.
– Make sure your file sizes properly correlate with the image spaces on your web-pages. For example, do not display as 1200×400 pixels photo as a 300×300 pixels image with CSS. This will prevent your images from being represented in a clear, crisp and professional manner.
The Importance of Browser Caching
Whether as a ghostwriter working on a blog or webmaster, browser caching is always of paramount importance. In fact, browser caching is simply the way your browser stores files of a website. For example, your main logo on the site is cached so it does not have to load every time another page is visited. This saves time — and if you are using WordPress blogs — there are speed optimization plug-ins available.
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