Single page website optimization is a challenging feat although a necessary one. After all, that one page must rank for multiple keywords and provide a user experience that makes sense. To put this into perspective, this is like a business owner doing everything from marketing and customer service to mopping floors. Simply put, you’re doing too much and spreading yourself too thin based on your limited resources.
Why A Single Website Page Makes Sense Sometimes
Using inner pages always makes sense in terms of web optimization. First and foremost, each page, along with the homepage, affords you to focus on a subject, which is the ultimate user experience. And second, you’re not forced to cram all the keywords on a single page.
Nonetheless, a single page website is acceptable or even a great solution for one event, a highly specific service, one product, a quick promotion, or a temporary collaboration with another brand.
A single page website is also ideal for showcasing your portfolio or anything that is not heavy on content. Nonetheless, it remains critical that you use fresh content instead of allowing one content to languish for the rest of the website’s life.
One Page Website SEO Tips
One way to compensate for the single page website (and the relatively limited space) is to optimize each section through keyword mapping, use fresh content every now and then, and ensure a decent page speed.
Fresh Content Is the Most Critical Element
Having a single page website is not an excuse to use just one set of content for the rest of the site’s existence. In fact, a static page can spell disaster to your ranking.
Fortunately, the use of fresh and dynamic content is feasible despite having just a single page website. The current trends and new development can help you decide how to tweak, rewrite, or even overhaul your content.
And of course, it is no brainer to make your content SEO-friendly through the use of easily digestible writing style, keywords and key phrases, and customer-oriented approach.
Optimize Per Section
A good rule of thumb is to create a section for each keyword and use internal links on that page. However, this is only possible when your single page website can showcase a highly focus idea. Take note that any slight deviation from the topic is enough to ruin the user experience.
And since there are no inner pages, you have to rely heavily on header tag or the <h1> in HTML, which is usually the title of the post. You may even need multiple H1s for a single page website.
Again, single page website optimization is only feasible if your site can showcase one main idea.
Optimize the Images
You should optimize the image file names and ALT tags for each section to improve your ranking.
Take note that the use of images, particularly when they exemplify simplicity and conciseness, is one of the hallmarks of a successful single page website optimization. After all, combining this element prevents your page from looking like a Word document.
Optimize Page Speed
The speed of your website can make or break your SEO performance, i.e., rankings, page views per visitor, and conversions. Take note that optimizing your page speed may get a bit tricky since you have different sections that are most likely using different design elements and layouts.