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SEO for Website Success: Top 3 Trends for 2020

SEO for Website Success: Top 3 Trends for 2020

Choosing the right SEO for website content is a tricky business. Not only is it difficult, but it changes every year.

The internet marketplace is dynamic and constantly fluctuating. This is an expected result of being influenced by rapidly evolving technology, marketing, and consumer habits.

The downside of this is that content creators need to fine-tune their strategies on a regular basis. Sticking with “what works today” is no guarantee of generating any sort of success tomorrow.

But here’s the good news: there are substantial benefits for those who keep up with trends, make the necessary adjustments, and stay ahead of the competition in the year ahead.

To know what to expect in 2020, we can look at the most important new features that came out in 2019.

What Happened in 2019? Recent Top SEO Trends

We saw some significant developments in 2019. Frequently talked about were the rise of mobile SEO, the recent Google BERT update, and a heightened emphasis on user intent (among others).

Another common theme was one we’ll see more of in 2020: the increase in search questions and featured snippets.

The Google BERT update will have an enormous impact as well, allowing content creators to move away from artificial blogs and focus on writing more natural, organic posts instead.

Today’s Tech, Tomorrow’s Trends

The marketing trends of tomorrow are rooted in the technological changes of today. By seeing how things have changed recently, we stand a better chance to anticipate what’s coming next.

User intent, Google BERT, local SEO, and mobile SEO will all be significant elements in 2020.

What should we expect in the year ahead? More importantly, how can we best be ready for the changes that are on the horizon?

#1 – Google BERT Update: More Intuitive Searches in 2020

In October of 2019, Google released its much-anticipated BERT update.

Even though its effects might not have been immediately noticed by the average user, BERT represents a major shift for the Google search engine.

The name “BERT” is an acronym, and stands for “Bidirectional Encoder Representations from Transformers.” If you’re interested in the more technical side of things, Google has released an explanation of how it works on their site. But the underlying concept is that the BERT update will take into account far more of the subtleties of language and small words (such as “to” or “for”) that often get misconstrued in searches.

The net result is that user searches will be better and more representative of what users are really looking for. As the algorithms are refined, the accuracy will only continue to improve.

What This Means for 2020

The BERT update is bad news for content creators who are writing primarily for the algorithm, and not for human visitors.

Although “keyword stuffing” has been a failing strategy for a while, it will continue to become more obsolete (“stuffing” is a technique wherein bloggers will write blogs that have effective keywords but are actually nonsensical to read if you aren’t a machine.)

On the other hand, the update is great for anyone who is actually writing with the expectation that the blog will be seen by human eyes, because it increases the chances that the right visitors will find the site.

Your SEO for Website in 2020 and Beyond

Blogs are most effective when they are built over time. Although many businesses can see an immediate uptick in their web traffic, it often takes months or even years to create something that leads to lasting change and revenue.

Web content has a high compounding effect. One post may not do much, but one leads to another. Like a snowball becoming an avalanche, the large volume of information can become a force of its own.

Because of this, it’s helpful to think about how the blog will be doing in two, three, or even five years. Does your blog have posts that will retain a lasting quality, or will they become obsolete?

Blog posts that are published today can still be attracting visitors five years from now––if they have been written with human readers in mind.

#2 – User Intent Gets Big in 2020

The Google BERT update has put a higher premium on ascertaining “user intent.” That is to say: what is the customer really after? Whey are they typing this specific search and not a different one?

As a result, the pressure has never been greater to understand what the customer truly wants. The most successful SEO for website rankings will incorporate content that is directly connected to the customer’s “user intent.”

The more you can tailor your content to the customer’s needs, the better.

Focus on Keywords that Reflect the Customer’s Needs

If you own an auto parts and repair shop, there can be any number of reasons why a new customer would seek you out.

Perhaps your new customer needs new tires quickly. Perhaps they have to get a complete rebuild of their transmission. Maybe they simply want an oil change.

But whatever the case, the odds are likely that people with an immediate need will be primarily concerned about their own problems, and not the complexities of your business model.

The Dangers of Forgetting the Consumer

Sometimes, marketers put a little too much priority on business model identity and not enough on the customer. This can have a negative impact on rankings.

If you want to brand your auto shop as local and family-owned, that’s great! But just remember: there is a time and place for everything. The place for this information is going to be in the content, not in the keyword selections themselves.

People will be less likely to search “family-owned car shop” when they need something fixed. Instead, they will be looking for things like “fix a flat tire fast” or “cost to repair transmission.” Those are the keywords that will connect you to customers who need your service.

After they click through to your site, then you can sell them on the importance of family-owned small business (or whatever else makes you unique).

#3 – Improved SEO for Website Rankings: Long-Tail Keywords

We can look at the recent changes and quickly realize that user intent is more vital than ever for successful conversion rates.

Now, what do we do with that information?

One of the answers lies in refining the nature of the content that we’re producing.

The Power of Specificity

Instead of vague or commonly-used words, the focus is now more and more on hyper-specific, consumer-targeted keywords.

These long-tail keywords are not only much more likely to rank high in the Google search lists, but they have a hidden benefit as well. The more specific a search is, the more likely you are to attract your ideal customer––the exact sort of person you want visiting your site.

Targeting the Right Customers

Would you rather have a dozen visitors who each make large purchases? Or two dozen visitors who don’t buy anything at all?

Most business owners would not have difficulty answering this question. It’s much better to be forming relationships with visitors who will actually become customers, rather than simply encouraging a lot of “empty traffic.”

When done properly, long-tail keywords will bring you more quality visitors to your site.

Getting a Variety

If you have “hyper-focused” keywords, it’s possible to attract visitors where a higher percentage are already interested in your exact service.

The downside is that you are probably pulling from a smaller sample size. Generally speaking, the more complicated a keyword is, the more unlikely it is that a lot of people are typing it in.

So what’s the best way to get ahead of the curve? The answer is to add variety in your keywords. Discuss a few different specific services that your business provides, or use a few different long-tail keywords if you want to highlight one specific product.

When you incorporate a variety of SEO for website posts, you give your niche audience more than one path to your home page.

Synergy: Putting It All Together

So how do you make the most of the growing trends in 2020 and the next few years?

  • Focus on writing posts for people, not just for search engines
  • Create targeted posts with long-tail keywords
  • Interlink your posts
  • Don’t compromise quality by “keyword stuffing”
  • Keep up with developments like Google’s BERT update

Finally, find writers who will post frequently, use targeted SEO keywords, and write content for your unique audience: your ideal customer base.

The Constant Race Against Time

In a data-driven world, where the rules seem to shift constantly, it can be a full-time job to keep up. If you’re a small business owner, then you already have a lot on your plate.

Simply writing a weekly blog post can take the focus away from more urgent business. Trying to learn the ins and outs of Search Engine Optimization only complicates matters, especially when that entire world changes so quickly.

SteadyContent

That’s where we come in. Our team of SEO researchers finds the right keywords to drive traffic to your business. Our writers work with your unique needs, and create weekly blog posts that are perfectly matched to your industry and your ideal customer.

Our bloggers produce millions of words of blog posts every month, in industries ranging from real estate to medical, from food services to landscaping. Whatever your customer base is, our content can bridge the gap and bring them to you.

At SteadyContent, we know that it’s not easy to find the right SEO for website success and better traffic. But that’s just what we do every day. So get in touch with us today, and see what a difference our content can make for you!

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.