Has your business website hit a snag? Are you noticing a dip in its traffic recently? If so, then perhaps the time has come to consider if you should hire blog writers.
If you’re in business for yourself, you probably know that a steady stream of new content on your website is a great way to get people to visit.
But you probably also know that this is a huge time sink.
The sheer amount of hours it takes to plan and put together a new blog post every week is a significant drain on your mental energy. But the benefits are numerous.
First, a healthy, up-to-date blog can triple or even quadruple the amount of traffic that comes to visit you. Even though it can be time-consuming, there are not many other tools at your disposal that will give that much exposure that easily.
Secondly, a well-made blog will also give customers a window into your world. It lets them know what you consider important topics, and can provide them some free advice and establish your credibility as an authority.
And last, a blog will help establish a positive feeling among visitors (assuming it’s well-written, of course). So much of business websites can get caught up in the practical aspects, such as talking about services offered or what the price is likely to be.
All that’s important. But it’s also just as necessary to remind visitors that there’s a human face behind the company, and a blog helps reinforce this reality.
Why No Traffic?
The first thing you need to do is figure out exactly why you’ve seen a drop in your number of visits. There are a few common culprits.
Has the Site Undergone a Change?
If you’ve done any significant redesign, this might negatively affect your traffic. This is especially true if you’ve deleted major pages (or even just moved them).
If a search engine sees that parts of your site are no longer there, then the changes it makes to its archive might result in you losing links that bring visitors.
Is It Not Properly Optimized?
What’s your optimization strategy?
If you don’t have one, or aren’t even sure what that means, then this is almost certainly the problem.
In order for the blog to work for you, it has to be using search engine optimization. When you hire blog writers who know how to do this, you don’t just get content… you get the right kind of content.
Has the Site Not Been Updated?
Consistency is probably the most difficult part of maintaining a blog.
It’s why it’s the most common problem that business owners face.
If the blog has been falling behind in terms of the schedule, then this will have an impact on your traffic. Content that comes in on a weekly basis will keep your site relevant to both consumers and search engines.
The Benefits You Get When You Hire Blog Writers
There are a lot of reasons to hire blog writers to work on your site, but a few principal ones really stand out.
These are the four that will make a difference, not just to the blog, but to you personally.
#1 – You Don’t Have to Write Every Week
The amount of time it takes to manage a blog is serious.
Even under the best of circumstances, a blog takes several hours to write. Two or three hours is usually how long it will take if everything goes smoothly. But of course, sometimes research or technical issues might make the process take even longer.
Is it really worth having you or an employee spend half a workday (or more) on it?
Especially if you are posting new material on a weekly basis, this is going to add up over time.
When owners hire blog writers to come in and manage the process themselves, they cite “saved time” as the most significant factor in their decision.
#2 – You Don’t Have to Spend Time Learning Another Career
Maybe you’re a great writer… but are you a great blog writer?
Would you feel comfortable writing someone else’s posts, in a way that would drive traffic to their site? How good are you at figuring out what topics will bring visitors to your doorstep?
As with anything, there’s a learning curve to writing blog posts.
Maybe that’s something you want to do, and you enjoy spending your afternoons looking at Google analytics or deciphering long lists of keywords and their difficulty levels. But if that’s not why you initially got into business in the first place, then your time is probably better spent elsewhere.
Web content has to be engaging. Yes, you want it to be relevant to your customers. And, yes, you also want it to demonstrate that you’re able to help them solve whatever problem you’re in business to solve.
The challenge is this: in addition to the time required to write the posts, a successful blog also requires time and attention figuring out what its metrics are.
What keywords should be used? What should be avoided? What topics are trending from the millions of searches being done every minute?
Blog writers make an entire career out of blending their writing skills with SEO and technical analysis. There are books, forums, and websites dedicated to questions about how to do this most effectively.
Hiring blog writers not only saves you from the hours needed to write the posts; it also saves you from the hours needed to research how to optimize them.
#3 – It Broadens Your Horizons
Getting any new perspective will make you aware of things you hadn’t considered.
A new blog writer might not have your background, or your level of expertise in the business. That’s entirely normal, although there are many writers who specialize in specific topics.
But when new blogs are being written on your behalf by someone new, then you are almost certain to run into an idea that you hadn’t thought about before.
#4 – More Content Means More Traffic—More Traffic Means More Revenue
Ultimately, the big question is: will hiring blog writers be worth the investment?
Business owners will often see an increase of three or four times the traffic when they start adding new SEO content.
Now, if your current traffic is next to nothing, that might not seem like a lot. But the blog is a long-term project. Like compound interest, one post builds on top of another, and over time the effect can turn even a very slow-moving website into a major player.
Added traffic means added revenue. This is especially true when it comes from content-related searches.
The visitors who come to your website because of the content are there because of organic searches. They aren’t being forced to visit your site. Rather, they’re connecting to your site because of the questions they need answered.
This is the type of traffic you want, and these visitors are the exact ones you want to be there, (unlike visitors who accidentally clicked a banner or ad, for instance).
When you get this kind of traffic bump, you get customers who are more likely to want what you’re selling.
And that leads to an increase in revenue.
So… where do you find blog writers?
One of the most common approaches is to hire freelance writers on a site such as Upwork or Fiverr. There are some benefits to freelancers, in that you can sometimes find writers who will work for very cheap.
The downside, of course, is that old adage: you get what you pay for.
If someone is charging next to nothing at all, you could wind up with a bunch of blog articles that aren’t fit to read, let alone post to your site.
Even good freelancers require a bit of managing. It’s very rare for one freelancer to be able to come into a project and do everything that needs to be done (their own editing, fact-checking, and SEO).
On top of that, freelancers can often leave at any time, given the nature of contracting work. Even if the posts are of good quality, it can be risky to rely on one person. A vacation or sudden change for the writer could leave you in exactly the same position as you were before.
SteadyContent: The Team Approach to Blog Writers
The other option is to hire blog writers who are part of a content company.
This takes away a lot of the worry. At SteadyContent, we have over 500 writers in our pool, working on blogs for hundreds of sites every month. So if one needs to take time off, your blog still gets written.
The other advantage is that your SEO research will get done by a core team that will work with you to personalize your blog.
You get quick turnaround from the writers, but you also get a responsive group of SEO professionals. They can help you set your goals and plan topics, so that you know that the content will be exactly the type you expect.
If you haven’t worked with us before, we’re offering an introductory package that lets you try a few posts on a short-term basis, for a low-risk “trial run.” And we’re doing it at a serious discount, because we have confidence that once you see how easy it is, you’ll keep coming back.
So give us a try—let us take care of your content, so you can take care of your business.