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Not Getting Website Traffic? 4 Reasons To Hire Blog Writers

Not Getting Website Traffic? 4 Reasons To Hire Blog Writers

Has your business website hit a snag? Are you noticing a dip in its traffic recently? If so, then perhaps the time has come to consider if you should hire blog writers.

If you’re in business for yourself, you probably know that a steady stream of new content on your website is a great way to get people to visit.

But you probably also know that this is a huge time sink.

The sheer amount of hours it takes to plan and put together a new blog post every week is a significant drain on your mental energy. But the benefits are numerous.

First, a healthy, up-to-date blog can triple or even quadruple the amount of traffic that comes to visit you. Even though it can be time-consuming, there are not many other tools at your disposal that will give that much exposure that easily.

Secondly, a well-made blog will also give customers a window into your world. It lets them know what you consider important topics, and can provide them some free advice and establish your credibility as an authority.

And last, a blog will help establish a positive feeling among visitors (assuming it’s well-written, of course). So much of business websites can get caught up in the practical aspects, such as talking about services offered or what the price is likely to be.

All that’s important. But it’s also just as necessary to remind visitors that there’s a human face behind the company, and a blog helps reinforce this reality.

Why No Traffic?

The first thing you need to do is figure out exactly why you’ve seen a drop in your number of visits. There are a few common culprits.

Has the Site Undergone a Change?

If you’ve done any significant redesign, this might negatively affect your traffic. This is especially true if you’ve deleted major pages (or even just moved them).

If a search engine sees that parts of your site are no longer there, then the changes it makes to its archive might result in you losing links that bring visitors.

Is It Not Properly Optimized?

What’s your optimization strategy?

If you don’t have one, or aren’t even sure what that means, then this is almost certainly the problem.

In order for the blog to work for you, it has to be using search engine optimization. When you hire blog writers who know how to do this, you don’t just get content… you get the right kind of content.

Has the Site Not Been Updated?

Consistency is probably the most difficult part of maintaining a blog.

It’s why it’s the most common problem that business owners face.

If the blog has been falling behind in terms of the schedule, then this will have an impact on your traffic. Content that comes in on a weekly basis will keep your site relevant to both consumers and search engines.

The Benefits You Get When You Hire Blog Writers

There are a lot of reasons to hire blog writers to work on your site, but a few principal ones really stand out.

These are the four that will make a difference, not just to the blog, but to you personally.

#1 – You Don’t Have to Write Every Week

The amount of time it takes to manage a blog is serious.

Even under the best of circumstances, a blog takes several hours to write. Two or three hours is usually how long it will take if everything goes smoothly. But of course, sometimes research or technical issues might make the process take even longer.

Is it really worth having you or an employee spend half a workday (or more) on it?

Especially if you are posting new material on a weekly basis, this is going to add up over time.

When owners hire blog writers to come in and manage the process themselves, they cite “saved time” as the most significant factor in their decision.

#2 – You Don’t Have to Spend Time Learning Another Career

Maybe you’re a great writer… but are you a great blog writer?

Would you feel comfortable writing someone else’s posts, in a way that would drive traffic to their site? How good are you at figuring out what topics will bring visitors to your doorstep?

As with anything, there’s a learning curve to writing blog posts.

Maybe that’s something you want to do, and you enjoy spending your afternoons looking at Google analytics or deciphering long lists of keywords and their difficulty levels. But if that’s not why you initially got into business in the first place, then your time is probably better spent elsewhere.

Web content has to be engaging. Yes, you want it to be relevant to your customers. And, yes, you also want it to demonstrate that you’re able to help them solve whatever problem you’re in business to solve.

The challenge is this: in addition to the time required to write the posts, a successful blog also requires time and attention figuring out what its metrics are.

What keywords should be used? What should be avoided? What topics are trending from the millions of searches being done every minute?

Blog writers make an entire career out of blending their writing skills with SEO and technical analysis. There are books, forums, and websites dedicated to questions about how to do this most effectively.

Hiring blog writers not only saves you from the hours needed to write the posts; it also saves you from the hours needed to research how to optimize them.

#3 – It Broadens Your Horizons

Getting any new perspective will make you aware of things you hadn’t considered.

A new blog writer might not have your background, or your level of expertise in the business. That’s entirely normal, although there are many writers who specialize in specific topics.

But when new blogs are being written on your behalf by someone new, then you are almost certain to run into an idea that you hadn’t thought about before.

#4 – More Content Means More Traffic—More Traffic Means More Revenue

Ultimately, the big question is: will hiring blog writers be worth the investment?

Business owners will often see an increase of three or four times the traffic when they start adding new SEO content.

Now, if your current traffic is next to nothing, that might not seem like a lot. But the blog is a long-term project. Like compound interest, one post builds on top of another, and over time the effect can turn even a very slow-moving website into a major player.

Added traffic means added revenue. This is especially true when it comes from content-related searches.

The visitors who come to your website because of the content are there because of organic searches. They aren’t being forced to visit your site. Rather, they’re connecting to your site because of the questions they need answered.

This is the type of traffic you want, and these visitors are the exact ones you want to be there, (unlike visitors who accidentally clicked a banner or ad, for instance).

When you get this kind of traffic bump, you get customers who are more likely to want what you’re selling.

And that leads to an increase in revenue.

So… where do you find blog writers?

Freelancers

One of the most common approaches is to hire freelance writers on a site such as Upwork or Fiverr. There are some benefits to freelancers, in that you can sometimes find writers who will work for very cheap.

The downside, of course, is that old adage: you get what you pay for.

If someone is charging next to nothing at all, you could wind up with a bunch of blog articles that aren’t fit to read, let alone post to your site.

Even good freelancers require a bit of managing. It’s very rare for one freelancer to be able to come into a project and do everything that needs to be done (their own editing, fact-checking, and SEO).

On top of that, freelancers can often leave at any time, given the nature of contracting work. Even if the posts are of good quality, it can be risky to rely on one person. A vacation or sudden change for the writer could leave you in exactly the same position as you were before.

SteadyContent: The Team Approach to Blog Writers

The other option is to hire blog writers who are part of a content company.

This takes away a lot of the worry. At SteadyContent, we have over 500 writers in our pool, working on blogs for hundreds of sites every month. So if one needs to take time off, your blog still gets written.

The other advantage is that your SEO research will get done by a core team that will work with you to personalize your blog.

You get quick turnaround from the writers, but you also get a responsive group of SEO professionals. They can help you set your goals and plan topics, so that you know that the content will be exactly the type you expect.

If you haven’t worked with us before, we’re offering an introductory package that lets you try a few posts on a short-term basis, for a low-risk “trial run.” And we’re doing it at a serious discount, because we have confidence that once you see how easy it is, you’ll keep coming back.

So give us a try—let us take care of your content, so you can take care of your business.

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Working With a Kitchen Designer in Coconut Grove

After you purchase real estate, the first thing you may consider is changing, upgrading, or completely demolishing aspects of your home that don’t suit your needs or style. Giving your kitchen a facelift can be a surefire way to enhance your home’s aesthetics and functionality while increasing its value. In areas like Coconut Grove, Brickell, and S. Beach properties sell at a premium. Any work done should be the highest quality achievable within your budget. It’s for that reason many people consider hiring a professional designer.

Why Use a Kitchen Designer?

Working with a kitchen designer can help you achieve a polished and professional finish. The experience they have in remodeling can ultimately save you time and money. Anything more than minor changes to your kitchen, such as knobs, superficial fixtures, etc., should be handled by a professional. Considering building codes, material costs, and access to reputable contractors all add layers of complexity to your project, kitchens are not a do-it-yourself job. You will want the finished product to be accurate, safe and insurable

Types Of Professional Designers

The designer you should choose depends on the work you need to be done and where you are getting your supplies. National chains and retailers will often have designers on staff at little to no cost. There are also private designers that work on a per contract basis. Although they cost more, they may give you more impartial advice on materials and design because they rarely have direct brand affiliations.

Locating A Designer

When trying to find a designer, seeking the recommendations of friends and family is useful. Some communities like Coral Gables and Pinecrest have designers many homeowners have used with solid reputations. There are also resources like the National Kitchen and Bath Association, which list reputable designers. No matter where you locate your designer, they should have a portfolio of their previous work to review.

Honing In On A Designers Expertise

Keep in mind; designers may be more versed in some areas. If you have a modest single family home and are not looking for opulent trimmings, picking a designer that specializes in upgrading luxury real estate may not be the best way to go. Also, some owners have unique property aspects they may want to be enhanced. For example, waterfront properties have the potential for unique design ideas like open-air walls. Ask potential designers share their design strengths and note their weaknesses.

Once you have chosen a designer, prepare yourself for your consultation and design process by:
Determining your budget
Listing the pros and cons of your existing space
Having some idea of what you would like
Maintaining flexibility about what you want vs. what can be achieved
Agreeing on a time line in writing
Knowing you can ask for multiple draft plans, and agreeing to a number in writing
Minimizing the changes you make as the project progresses

Most importantly, be patient. Doing a remodel properly is a process and there will be some inconvenience to you as your project is in the works.

Our site is your premier resource for real estate related topics in Miami Beach, Coconut Grove, and the surrounding areas. If you have a question, we likely have an answer. Check out some of our other articles, blogs, and resources.

Is PRP Facial Treatment Right for You?

At the Osteopathic Center, we specialize in the latest PRP facial treatment technology and cosmetic therapies. We understand signs of aging, trauma, acne scarring, and sun damage can become heavily evident on your face and neck after time. Also, common issues, like dark under eye circles, can greatly change the way other’s perceive you. Fortunately, PRP facial rejuvenation can help restore and correct such imperfections.

 

Platelet-rich plasma, PRP, has been used as an effective treatment in orthopedic medicine, dentistry, and reconstructive surgery for 30 years. It is garnering mainstream popularity due to its proven effectiveness and organic approach to cosmetic improvements. Your own blood platelets are used in the procedure, rather than a host of chemicals, to renew the appearance of your skin.

How PRP Differs from Other Fillers

PRP facial treatment is able to stimulate your own collagen, promoting total facial rejuvenation rather than attempting to attack individual wrinkles. If your face is beginning to sink in from age it can add volume and youthful plumpness. The volumizing effect extends to under eye hollows and sunken cheeks. Also improved are skin tone, tightness, and overall texture.

 

This is in stark contrast to hyaluronic acid fillers that can be ineffective in many areas due to placement difficulty or the penetration of treatment. That said, our team can advise you on whether a pairing of the two types therapies can provide more pronounced results. What may be needed will be dependent on your skin’s condition.

How PRP Facial Treatment Works

Platelets are designed to help your body’s tissues heal and grow new cells. Your body responds best to its own cells, so using your freshly prepared PRP virtually eliminates the possibility of negative side effects. Each session only takes about 20 minutes.

 

During your session, a small amount of blood will be drawn. While your PRP is prepared your face and/or neck will be cleansed and prepped for treatment.The PRP that is injected into your skin will trigger the natural regeneration of damaged tissue and collagen production. Since PRP therapy is far less invasive than traditional plastic surgery techniques there is no post-procedure care time required.

 

Effects of your treatment will begin to show two to three weeks after your session and will improve with time.  Ideally, you will receive three treatments spaced about two weeks apart for maximum benefit.  Results can last for up to 18 months.  

5 Common Mistakes to Avoid When Filing Taxes

According to data published by The Wall Street Journal, 3.7 million Americans submitted amended federal income tax returns in 2015. These amended returns were filed to take advantage of tax deductions/credits, to submit fresh financial information, and to add new income data.

It is important to note that you cannot e-file amended returns. In other words, you have to file them by sending hard copies using the USPS. The best way to avoid the extra time and expense of filing a hard-copy amendment is to get things right the first time. Here are the ways to avoid common filing mistakes:

Math Errors

Math errors are quite common on tax returns and constitute the first category of errors to be flagged, the IRS explains. In some cases, IRS employees correct computational and clerical errors.

This is especially true for paper returns, which are more likely to have missing or misquoted figures than electronically filed returns. To avoid such mistakes, double-check the figures that you provide throughout the first two pages of your returns.

Erroneous Social Security Number

This error is particularly common among people who claim a dependent exemption, because they have to list the SSNs or ITINs for their dependents. If you have dependents, you should verify all the SSNs/ITINs listed on your tax return to ensure they are correct.

One of the best ways to do this is by double-checking all the social security numbers on your tax return against the actual cards.

Alternatively, you can verify this data from the actual cardholders.

Filing Status

Another common filing mistake that you should avoid is providing an erroneous filing status. This can occur when separated couples file their returns separately while the IRS’s records show that they are still married.

To avoid having to correct your return, verify your filing status. It determines the deductions and credits you receive, and may lower your tax responsibility. Either way, make sure to use the correct filing status or you may end up with an IRS lien on your property.

Names

While it may seem absurd, many taxpayers actually misspell their names when filing their returns due to a number of reasons.

For starters, the current tax preparation software tools do not cover the entirety and cultural diversity of American names, which means they could mispronounce your name or offer a closely similar one. If you fail to verify every detail, you could enter an incorrect name on your return.

In addition, individuals who file returns on behalf of others, including tax/financial consultants may end up mispronouncing their client’s names. Divorced individuals could accidentally use the names of former spouses even after legally adopting other names.

Erroreoneous Income Details

If you are a contractor or freelance employee who receives a form 1099 for taxable income, make sure to keep detailed records of all sources of income. Also, make sure to report them correctly. Penalties from the IRS for unreported earnings are very steep.

Remember, the IRS keeps track of all legal transactions via form 1099.

The penalties for this offense vary depending on the size of unreported earnings and could include wage garnishment.

It is important to note that any federal refund, credit, or extension should be filed within three years of the original filing.

Conclusion

Every year, millions of Americans file tax returns that contain mistakes, including misspelled names, erroneous income figures, computation/math errors, erroneous Social Security Numbers, and wrong filing statuses. Avoid the hassle of amending your return by thoroughly checking your math, your status, and your name before you file.

SEO is an Investment That Grows Your Business!

SEO, or Search Engine Optimization, is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are 5 reasons to implement SEO today:

It Takes Time to See ROI – Get Started!

SEO is a very effective marketing strategy and can drive thousands of customers to your website monthly. However, it takes time to see ROI, or “Return On Investment.” This means implementing SEO takes patience. A recent survey shows that 94 percent of online marketers using SEO effectively plan to continue or increase their current SEO budget. Hiring an agency to create SEO content can be expensive, but the cost is worth it. The investment pays for itself in increased brand recognition and greater search and referral-driven traffic. So be patient. You will see the return on your SEO investment soon.

Golden Age Of SEO

We are in a “Golden Age” right now, where black hat tactics and manipulation are no match for SEO. There was a time when competitors could displace their competition using these underhanded strategies. Now, however, SEO reigns and your company can benefit greatly. This is the time to invest in SEO, before digital assistants and immediate answers take over the search engine territory.

Reap Greater Rewards By Compounding Returns

With every word of content you post, every link you establish, you are increasing your search visibility. This is called “Compounding Returns.” Essentially, you are building your reputation one post or link at a time. The more you put your business out there, the more authority you have on the web. The longer this goes on, the more you will reap conversions and referral traffic. The sooner you start building your reputation and compounding your interest growth, the sooner you will reap rewards.

Don’t Let Your Competitors Pull Away

The longer you wait to start utilizing SEO, the more you will lose out on high-ranking positions for lucrative keywords. Your competitors will build their defenses around their positions, making it harder to get in. They will add more targeted keywords and increase their rankings. The best way to avoid missing out is to get in now. Start using SEO today.

You’ve Nothing to Lose. Give It a Try

Don’t be intimidated by agencies that try to convince you to sign a six-month contract. There are SEO agencies out there that will work with you to accomplish your goals. Talk to professionals. Establish a budget and get started. Results will take time, but you can tweak things as you go. The sooner you get started, the better ROI you will see.

Don’t let the competition win because you didn’t join the race. Start using SEO and maximize your web exposure today.

Fund Your Retirement with Real Estate Investments

We are all familiar with the standard types of accounts when it comes to later-in-life financial planning. However, in the current economy, these accounts will only guarantee you the minimum standard of living. If you’re looking for a little luxury in your later years, consider funding your retirement through real estate investments. Real estate has been used for years by savvy individuals, and it’s your turn to join the ranks of the successfully retired.

Passive Retirement Income

Investing in real estate allows you to enjoy the benefits of a passive income. Passive income is achieved by investing in properties that will generate cash flow beyond what is needed to sustain the investment. In other words, any money you make after you pay the mortgage and upkeep the property goes into your pocket. These funds will pad your retirement, allowing you to leave the workplace and enjoy a comfortable lifestyle.

Multifamily Properties Maximize Passive Retirement Income

A MDU, or multi-dwelling unit, has two or more dwellings underneath one roof. Each unit has a kitchen, living area, bathroom(s), and bedroom(s). An example of a MDU is an apartment building. Investing in one or more MDUs can maximize passive income, which we already discussed above, by providing multiple revenue streams from the purchase of one property. The income from each unit is independent of the others, meaning the loss of income from one unit will not automatically cause the loss of income from the other units. Investing in an MDU is a smart way to maximize your return, since purchasing one apartment building is easier than purchasing several single-family homes. An MDU can also guarantee you have a place to live during your retirement, since you can reside in one of the units while turning a profit on the others.

Benefits of Investing in Multi-family Properties

There are several benefits to investing in MDUs, or multi-family properties. Beyond creating passive income, let’s look at what makes MDUs especially attractive as a retirement investment.

Multiple Streams of Income
As we stated above, a multi-family property will be occupied by several, separate tenants all paying rent independently of each other. If you lose a tenant, you still have others paying rent while you fill the empty unit. There’s no such guarantee of income from a single-family home. If a single-family home is empty, it’s not generating revenue for your retirement. The same could be said for multi-unit office spaces, if you’re looking for a higher-dollar investment. Multiple units equal multiple ways to make money.

Less Expensive to Manage
When you purchase a MDU, you have the option to hire a property management company. The overhead to hire the company and manage the property will be significantly less than the overhead to manage several single-family homes. A management company will handle things like rent collection and soliciting tenants, allowing you to relax and enjoy your retirement.

Invest with Less Risk
Even in a down economy, multi-family properties usually have tenants. This means your risk is less when investing in these types of properties. You should be able to draw passive income even in harder economic times. Also, having multiple dwellings means your revenue streams are not dependent on each other. This also equals less risk.